BCOR 2201ALREADY PASSED
Great Grains is the brand name for a baking mix designed to make various baked products. The
mixes are sold in 2-pound canisters for $14.99 plus postage. The products are available at
Walmart and Costco stores. People learn about the product through word-of-mouth and baking
demonstrations the company's founder televises on cooking channels and social media. These
elements describe the company's.
A.action plan.
B. market segmentation strategy
.C. mission statement.
D. marketing mix.
E. target market - =D - The bread mix is the product. The place is through the mail. The price is
$14.99 plus postage. The promotion is word-of-mouth and public demonstrations. These four
elements are the marketing mix—product, price, promotion, and place
Which of the following is NOT true about marketing exchanges?
A. They are mutually beneficial for both the buyers and the sellers
B. They face uncontrollable environmental forces such as government regulations and
technological constraints
C. They can include both non-profit and for-profit sellers
D. They only exist between businesses and consumers, transactions between two businesses is
considered to be part of the supply chain - =D - Marketing exchanges can definitely be business
to business or even not involve a "business" at all as long as it is mutually beneficial and needs
are met and an exchange takes place
Which of the following statements is an example of place utility?
A. an iPhone with a large selection of new "apps"
B. US Postal Service stamp vending machines in 24-hour drug stores
C. a cell phone company that offers 2-year financing
, D. a cake shop that customizes birthday cakes - =B - Place utility because people will have the
convenience of buying their stamps in the convenience store instead of having to go to the post
office
Which of the following is NOT true about secondary data?
A. It is often supplemented by cheaper primary data
B. It must be evaluated I terms of its currency
C. It is quicker than acquiring primary data
D. The data may not adequately fit the needs of the researcher - =A - Secondary data is cheaper
than primary data
Which of the following examples BEST DEMONSTRATES a company's appreciation of another
country's values?
A. American companies in Germany encourage the use of all types of credit cards even though
credit card usage is not the preferred method of payment in Germany.
B. In Brazil, American companies are extremely careful to keep to a strict agenda and time
schedule, even though an informal structure is preferred.
C. Bath products are advertised by portraying bathing scenes in countries where personal
privacy is important.
D. McDonald's restaurants in India where many view cows as sacred serve a full line of products
except for hamburgers made from beef. - =D - In terms of cultural values, Germans are not
comfortable with using unnecessary credit, many countries are more comfortable with a more
personalized informal structure, and some cultures are more considerate of personal privacy.
Since 85 percent of the Indian population considers the cow to be sacred, McDonald's is
showing consideration for the country's values by not selling beef.
The classifications of innovators, early adopters, early majority, late majority, and laggards are
all based upon __________.
a.How frequently a consumer uses a product
Great Grains is the brand name for a baking mix designed to make various baked products. The
mixes are sold in 2-pound canisters for $14.99 plus postage. The products are available at
Walmart and Costco stores. People learn about the product through word-of-mouth and baking
demonstrations the company's founder televises on cooking channels and social media. These
elements describe the company's.
A.action plan.
B. market segmentation strategy
.C. mission statement.
D. marketing mix.
E. target market - =D - The bread mix is the product. The place is through the mail. The price is
$14.99 plus postage. The promotion is word-of-mouth and public demonstrations. These four
elements are the marketing mix—product, price, promotion, and place
Which of the following is NOT true about marketing exchanges?
A. They are mutually beneficial for both the buyers and the sellers
B. They face uncontrollable environmental forces such as government regulations and
technological constraints
C. They can include both non-profit and for-profit sellers
D. They only exist between businesses and consumers, transactions between two businesses is
considered to be part of the supply chain - =D - Marketing exchanges can definitely be business
to business or even not involve a "business" at all as long as it is mutually beneficial and needs
are met and an exchange takes place
Which of the following statements is an example of place utility?
A. an iPhone with a large selection of new "apps"
B. US Postal Service stamp vending machines in 24-hour drug stores
C. a cell phone company that offers 2-year financing
, D. a cake shop that customizes birthday cakes - =B - Place utility because people will have the
convenience of buying their stamps in the convenience store instead of having to go to the post
office
Which of the following is NOT true about secondary data?
A. It is often supplemented by cheaper primary data
B. It must be evaluated I terms of its currency
C. It is quicker than acquiring primary data
D. The data may not adequately fit the needs of the researcher - =A - Secondary data is cheaper
than primary data
Which of the following examples BEST DEMONSTRATES a company's appreciation of another
country's values?
A. American companies in Germany encourage the use of all types of credit cards even though
credit card usage is not the preferred method of payment in Germany.
B. In Brazil, American companies are extremely careful to keep to a strict agenda and time
schedule, even though an informal structure is preferred.
C. Bath products are advertised by portraying bathing scenes in countries where personal
privacy is important.
D. McDonald's restaurants in India where many view cows as sacred serve a full line of products
except for hamburgers made from beef. - =D - In terms of cultural values, Germans are not
comfortable with using unnecessary credit, many countries are more comfortable with a more
personalized informal structure, and some cultures are more considerate of personal privacy.
Since 85 percent of the Indian population considers the cow to be sacred, McDonald's is
showing consideration for the country's values by not selling beef.
The classifications of innovators, early adopters, early majority, late majority, and laggards are
all based upon __________.
a.How frequently a consumer uses a product
