Marketing: Walmart Exam Questions And
Answers
How big is Walmart? -
correct answer ✅2.2 million employees, around 4,000 stores in
the US, and customers spend $36+ and hour nationwide
What is the mean by "the opening price point"? -
correct answer ✅Rock bottom, lowest price of that product in the
product line
How can you increase profits but not increase the price of you
charge customers? -
correct answer ✅By increasing the value of the product but not
the price. Another way would be cheaper labor
What is meant by push/pull production? -
correct answer ✅Push production is when the manufacturers push
their products out the door to their retailers. Pull production is
when Walmart would go to their manufacturers and tell them what
they would pay for the product
What was Sam Walton's theory on pricing and volume? -
correct answer ✅He was making less money on items he sold but
increased how much he sold. Also, with loss cost, low price
Answers
How big is Walmart? -
correct answer ✅2.2 million employees, around 4,000 stores in
the US, and customers spend $36+ and hour nationwide
What is the mean by "the opening price point"? -
correct answer ✅Rock bottom, lowest price of that product in the
product line
How can you increase profits but not increase the price of you
charge customers? -
correct answer ✅By increasing the value of the product but not
the price. Another way would be cheaper labor
What is meant by push/pull production? -
correct answer ✅Push production is when the manufacturers push
their products out the door to their retailers. Pull production is
when Walmart would go to their manufacturers and tell them what
they would pay for the product
What was Sam Walton's theory on pricing and volume? -
correct answer ✅He was making less money on items he sold but
increased how much he sold. Also, with loss cost, low price
