BCOR 2201 Midterm, CU Boulder
(Answered) 137 Questions and Correct
Answers. 2025/2026.
Marketing
The science and art of exploring, creating and delivering value to satisfy the needs of a target market
at a profit
4 P's of Marketing (Marketing Mix)
Product, Price, Place, Promotion
Point of Difference
a unique product characteristic or benefit that sets it apart from a competitor
4 things needed for marketing to occur
1. 2 or more parties with unsatisfied needs
2. desire & ability to have needs satisfied
3. a way for parties to communicate
4. something to exchange
Exchange
the trade of things of value between the buyer and the seller so that each party is better off as a
result
Environmental Forces
uncontrollable variables that affect a marketing decision: Social, Economic, Technological,
Competitive and Regulatory Forces
Customer Value
the unique combination of benefits received by targeted buyers that includes quality, convenience,
on-time delivery as well as before and after sale service at an agreed upon price
Marketing Program
a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers
Societal Marketing Concept
the view that organizations should satisfy the needs of consumers in a way that provides for
society's well-being
Form Utility
The production of the good or service
Place Utility
, having the offering available where consumers need it
Possession Utility
making an item easy to purchase (credit card)
Time Utility
Having the offering available when consumers need it
Value
a perception calculated by the equation
Value = Benefit/Price
Market Strategy
a businesses long-term plan, developed to achieve specific goals
BCG Matrix
a means of evaluating strategic business units on the basis of (1) their business growth rates and (2)
their share of the market
Ansoff Matrix
An analytical tool to devise various product and market growth strategies, depending on whether
businesses want to market new or existing products in either new or existing markets.
5 C's Analysis
Customers, Company, Competitors, Collaborators, Context
4 Types of Business Risks
Technical: Can we build this app?
People: Can we retain key employees?
Financial: Can we stay well financed?
Market: Will market trends shift? (riskiest)
Exploratory Research
open-ended exploring, helps gain understanding of a vague issue (Focus groups, Individual
interviews, Ethnographies)
(Answered) 137 Questions and Correct
Answers. 2025/2026.
Marketing
The science and art of exploring, creating and delivering value to satisfy the needs of a target market
at a profit
4 P's of Marketing (Marketing Mix)
Product, Price, Place, Promotion
Point of Difference
a unique product characteristic or benefit that sets it apart from a competitor
4 things needed for marketing to occur
1. 2 or more parties with unsatisfied needs
2. desire & ability to have needs satisfied
3. a way for parties to communicate
4. something to exchange
Exchange
the trade of things of value between the buyer and the seller so that each party is better off as a
result
Environmental Forces
uncontrollable variables that affect a marketing decision: Social, Economic, Technological,
Competitive and Regulatory Forces
Customer Value
the unique combination of benefits received by targeted buyers that includes quality, convenience,
on-time delivery as well as before and after sale service at an agreed upon price
Marketing Program
a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers
Societal Marketing Concept
the view that organizations should satisfy the needs of consumers in a way that provides for
society's well-being
Form Utility
The production of the good or service
Place Utility
, having the offering available where consumers need it
Possession Utility
making an item easy to purchase (credit card)
Time Utility
Having the offering available when consumers need it
Value
a perception calculated by the equation
Value = Benefit/Price
Market Strategy
a businesses long-term plan, developed to achieve specific goals
BCG Matrix
a means of evaluating strategic business units on the basis of (1) their business growth rates and (2)
their share of the market
Ansoff Matrix
An analytical tool to devise various product and market growth strategies, depending on whether
businesses want to market new or existing products in either new or existing markets.
5 C's Analysis
Customers, Company, Competitors, Collaborators, Context
4 Types of Business Risks
Technical: Can we build this app?
People: Can we retain key employees?
Financial: Can we stay well financed?
Market: Will market trends shift? (riskiest)
Exploratory Research
open-ended exploring, helps gain understanding of a vague issue (Focus groups, Individual
interviews, Ethnographies)
