BU 247
Advertising & Public Relations
Midterms Exam Review (Qns & Ans)
2025
1. Which of the following is NOT a characteristic of integrated
marketing communications (IMC)?
a. Consistent messaging
b. Diverse media channels
c. Incoherent brand image
d. Coordinated promotional efforts
Correct ANS: c. Incoherent brand image
©/2025
,Rationale: Integrated marketing communications aim to deliver a
consistent brand image across all marketing channels.
2. What is the primary goal of public relations in crisis
management?
a. To hide information from the public
b. To protect and restore the organization’s reputation
c. To increase product sales
d. To reduce operational costs
Correct ANS: b. To protect and restore the organization’s
reputation
Rationale: Public relations in crisis management focuses on
maintaining and rebuilding the organization's reputation by
effectively managing and communicating during crises.
Fill-in-the-Blank Questions
3. The practice of evaluating and controlling the public's
perception of an organization or individual is known as ________.
Correct ANS: Reputation management
Rationale: Reputation management involves monitoring and
influencing the public perception of an organization or individual.
©/2025
, 4. ________ is a key performance indicator used to measure the
effectiveness of advertising campaigns in reaching their target
audience.
Correct ANS: Reach
Rationale: Reach is a metric that indicates the number of unique
individuals exposed to an advertisement.
True/False Questions
5. True or False: Native advertising is a form of advertisement
that blends seamlessly with the content of the platform on which
it appears.
Correct ANS: True
Rationale: Native advertising is designed to match the look and
feel of the platform, making it less intrusive and more engaging
for users.
6. True or False: In public relations, transparency is essential for
building and maintaining trust with stakeholders.
Correct ANS: True
Rationale: Transparency in communication helps build credibility
and trust with stakeholders, which is crucial for effective public
relations.
©/2025
Advertising & Public Relations
Midterms Exam Review (Qns & Ans)
2025
1. Which of the following is NOT a characteristic of integrated
marketing communications (IMC)?
a. Consistent messaging
b. Diverse media channels
c. Incoherent brand image
d. Coordinated promotional efforts
Correct ANS: c. Incoherent brand image
©/2025
,Rationale: Integrated marketing communications aim to deliver a
consistent brand image across all marketing channels.
2. What is the primary goal of public relations in crisis
management?
a. To hide information from the public
b. To protect and restore the organization’s reputation
c. To increase product sales
d. To reduce operational costs
Correct ANS: b. To protect and restore the organization’s
reputation
Rationale: Public relations in crisis management focuses on
maintaining and rebuilding the organization's reputation by
effectively managing and communicating during crises.
Fill-in-the-Blank Questions
3. The practice of evaluating and controlling the public's
perception of an organization or individual is known as ________.
Correct ANS: Reputation management
Rationale: Reputation management involves monitoring and
influencing the public perception of an organization or individual.
©/2025
, 4. ________ is a key performance indicator used to measure the
effectiveness of advertising campaigns in reaching their target
audience.
Correct ANS: Reach
Rationale: Reach is a metric that indicates the number of unique
individuals exposed to an advertisement.
True/False Questions
5. True or False: Native advertising is a form of advertisement
that blends seamlessly with the content of the platform on which
it appears.
Correct ANS: True
Rationale: Native advertising is designed to match the look and
feel of the platform, making it less intrusive and more engaging
for users.
6. True or False: In public relations, transparency is essential for
building and maintaining trust with stakeholders.
Correct ANS: True
Rationale: Transparency in communication helps build credibility
and trust with stakeholders, which is crucial for effective public
relations.
©/2025
