BU 216
Social Media
Midterms Exam Review (Qns & Ans)
2025
1. Which of the following metrics is most important for
measuring engagement on social media?
- A. Number of followers
- B. Likes and comments
- C. Page views
- D. Time spent on the platform
- ANS: B.
©/2025
, Rationale: Engagement is best measured by likes,
comments, shares, and other interactions that indicate active
participation with the content.
2. What is the primary purpose of social media algorithms?
- A. To increase ad revenue
- B. To enhance user experience by showing relevant content
- C. To reduce server load
- D. To restrict user access
- ANS: B.
Rationale: Social media algorithms are designed to show
users the most relevant content based on their interactions and
preferences, enhancing the overall user experience.
Fill-in-the-Blank
3. The process of creating content tailored to specific social
media platforms is known as ___.
- ANS: platform optimization
Rationale: Platform optimization involves tailoring content
to fit the unique characteristics and audience preferences of each
social media platform.
©/2025
, 4. The practice of analyzing social media data to make business
decisions is called ___.
- ANS: social media analytics
Rationale: Social media analytics involves examining data
from social platforms to inform and guide business strategies and
decisions.
True/False
5. Social media influencers can impact consumer behavior and
brand perception.
- ANS: True
Rationale: Influencers have significant sway over their
followers, affecting their purchasing decisions and perception of
brands through endorsements and reviews.
6. Social media platforms do not need to comply with data
protection regulations.
- ANS: False
Rationale: Social media platforms must comply with data
protection regulations, such as GDPR, to protect users' privacy
and personal information.
Multiple Response
©/2025
Social Media
Midterms Exam Review (Qns & Ans)
2025
1. Which of the following metrics is most important for
measuring engagement on social media?
- A. Number of followers
- B. Likes and comments
- C. Page views
- D. Time spent on the platform
- ANS: B.
©/2025
, Rationale: Engagement is best measured by likes,
comments, shares, and other interactions that indicate active
participation with the content.
2. What is the primary purpose of social media algorithms?
- A. To increase ad revenue
- B. To enhance user experience by showing relevant content
- C. To reduce server load
- D. To restrict user access
- ANS: B.
Rationale: Social media algorithms are designed to show
users the most relevant content based on their interactions and
preferences, enhancing the overall user experience.
Fill-in-the-Blank
3. The process of creating content tailored to specific social
media platforms is known as ___.
- ANS: platform optimization
Rationale: Platform optimization involves tailoring content
to fit the unique characteristics and audience preferences of each
social media platform.
©/2025
, 4. The practice of analyzing social media data to make business
decisions is called ___.
- ANS: social media analytics
Rationale: Social media analytics involves examining data
from social platforms to inform and guide business strategies and
decisions.
True/False
5. Social media influencers can impact consumer behavior and
brand perception.
- ANS: True
Rationale: Influencers have significant sway over their
followers, affecting their purchasing decisions and perception of
brands through endorsements and reviews.
6. Social media platforms do not need to comply with data
protection regulations.
- ANS: False
Rationale: Social media platforms must comply with data
protection regulations, such as GDPR, to protect users' privacy
and personal information.
Multiple Response
©/2025
