REBRANDING: Stratford,
Northeast London
1: Why did the area need rebranding?
2: What specific strategies were used in the rebranding?
3: Who were the players involved in the change and what was their influence?
4: How was the character of the place changed?
5: How has rebranding altered people’s perceptions of the place?
6: What were the socio economic, demographic, cultural and environmental impacts on the
people and on the place itself of re-branding?
, 1: Why did the area need re-branding?
Social
There was a high amount of crime, particularly robberies and
burglaries of which there were 2501 and 2680 respectively
7% were retired compared to 14% in England and Wales
which suggests a young population
Life expectancy was seven years less than central London
Economic
1: Why did There
theofwere
34% area
16 needhadrebra
9% unemployed in 2001
to 74-year-olds no qualific
The houses and otherdecent
buildings
andwere in extremely badwas
conn
Outdoor spaces suchMore
as parks, streetsaffordable
and roads housing
had not been
There was2001
44%
27% of houses were overcrowded a
a lack of high-quality
were goods and services
owner occupied
People in the area generally had low incomes and low quality
Newham was the second poorest borough
The population had an average salary of £
Physical year
There were high amounts of vandalism and graffiti, old concrete
buildings, empty buildings and lots of trash which made the
appearance very unappealing
There were a lot of redundant brownfield sites from derelict industry
that was very polluted
Canals and rivers used as illegal dumping grounds (eg River Lee that
runs through Olympic park)
Northeast London
1: Why did the area need rebranding?
2: What specific strategies were used in the rebranding?
3: Who were the players involved in the change and what was their influence?
4: How was the character of the place changed?
5: How has rebranding altered people’s perceptions of the place?
6: What were the socio economic, demographic, cultural and environmental impacts on the
people and on the place itself of re-branding?
, 1: Why did the area need re-branding?
Social
There was a high amount of crime, particularly robberies and
burglaries of which there were 2501 and 2680 respectively
7% were retired compared to 14% in England and Wales
which suggests a young population
Life expectancy was seven years less than central London
Economic
1: Why did There
theofwere
34% area
16 needhadrebra
9% unemployed in 2001
to 74-year-olds no qualific
The houses and otherdecent
buildings
andwere in extremely badwas
conn
Outdoor spaces suchMore
as parks, streetsaffordable
and roads housing
had not been
There was2001
44%
27% of houses were overcrowded a
a lack of high-quality
were goods and services
owner occupied
People in the area generally had low incomes and low quality
Newham was the second poorest borough
The population had an average salary of £
Physical year
There were high amounts of vandalism and graffiti, old concrete
buildings, empty buildings and lots of trash which made the
appearance very unappealing
There were a lot of redundant brownfield sites from derelict industry
that was very polluted
Canals and rivers used as illegal dumping grounds (eg River Lee that
runs through Olympic park)
