Operations and Supply Chain Management, 17th Edition
by F. Robert Jacobs and Richard Chase
Chapters 1 - 22 | Complete
1-1
, TABLE OF CONTENTS
Y Y
ChapterY1:YIntroduction
ChapterY2:YStrategy
ChapterY3:YDesignYofYProductsYandYServices
ChapterY4:YProjects
ChapterY5:YStrategicYCapacityYManagement
ChapterY6:YLearningYCurves
ChapterY7:YManufacturingYProcesses
ChapterY8:YFacilityYLayout
ChapterY9:YServiceYProcesses
ChapterY10:YWaitingYLineYAnalysisYandYSimulation
ChapterY11:YProcessYDesignYandYAnalysis
ChapterY12:YQualityYManagement
ChapterY13:YStatisticalYQualityYControl
ChapterY14:YLeanYSupplyYChains
ChapterY15:YLogisticsYandYDistributionYManagement
ChapterY16:YGlobalYSourcingYandYProcurement
ChapterY17:YTheYInternetYofYThingsYandYERP
ChapterY18:YForecasting
ChapterY19:YSalesYandYOperationsYPlanning
ChapterY20:YInventoryYManagement
ChapterY21:YMaterialYRequirementsYPlanning
ChapterY22:YWorkcenterYScheduling
1-2
,CHAPTER 1 Y
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Y Y Y Y
DiscussionYQuestions
1. UsingYExhibitY1.3YasYaYmodel,YdescribeYtheYsource-make-deliver-
returnYrelationshipsYinYtheYfollowingYsystems:
a. AnYairline
Source:Y AircraftYmanufacturer,Yin-flightYfood,YrepairYparts,YcomputerYsystems
Make:YAircraftYandYflightYcrewYscheduling,YgroundYservicesYprovidedYatYairports,Yair
craftYmaintenanceYandYrepair
Deliver:YOutboundYandYarrivingYpassengerYservice,YbaggageYhandlingY
Return:YResolveYanyYpost-
serviceYissuesYsuchYasYlostYorYdamagedYluggage
b. AnYautomobileYmanufacturer
Source:Y SuppliersYofYcomponentsYandYrawYmaterials
Make:YManufacturingYofYvehiclesYandYcomponentsYorYsubassembliesYtoYbeYsoldYasYsp
areYparts
Deliver:YDeliveryYtoYandYsalesYfromYdealerships,YdeliveryYofYspareYpartsYtoYtheYwhol
esaleYsystem
Return:Y WarrantyYandYrecallYrepairs,Ytrade-ins
c. AYhospital
Source:YMedicalYsupplies,YcleaningYservices,YdisposalYservices,YfoodYservices,YqualifiedY
personnel
Make:Y InpatientYrooms,YoutpatientYclinics,YemergencyYroom,YoperatingYrooms
Deliver:YSchedulingYpatients,YprovidingYtreatment,YambulanceYservice,YfamilyYcounse
lingYReturn:YBillingYerrors,YfollowYupYvisits
d. AnYinsuranceYcompany
Source:Y SuppliesYneededYforYtheYoffice,Yunderwriters,YlegalYauthorityYtoYoperate
1-3
, Make:YEstablishYpolicyYguidelinesYandYpricing,YfieldYagent/representativeYandYfacilit
yYnetwork,YdevelopYInternetYserviceYcapabilities,YestablishYpreferredYvehicleYrepairYs
erviceYnetwork
Deliver:YMeetYwithYandYadviseYclients,YwriteYpolicies,YprocessYandYpayYcla
imsYReturn:Y refundYofYoverpayments
2. DefineYtheYserviceYpackageYofYyourYcollegeYorYuniversity.YWhatYisYitsYstrongestYelement?YW
hatYisYitsYweakestYone?
TheYcategoriesYwithYexamplesYare:
SupportingYfacilityY-
Ylocation,Ybuildings,Ylabs,YparkingYFacilitatingYgoodsY–
YclassYschedules,Ycomputers,Ybooks,Ychalk
ExplicitYservicesY–
YclassesYwithYqualifiedYinstructors,YplacementYofficesYImplicitYservic
esY–YstatusYandYreputationY(e.g.,YIvyYLeagueYschools)
AtYIndianaYUniversityYandYtheYUniversityYofYSouthernYCalifornia,YamongYtheirYstrongestYe
lementsYareYtheirYbusinessYschoolsYandYtheirYOperationsYManagementYprogramsY(ofYcour
se).YBothYalsoYhaveYveryYdedicatedYalumniYnetworks.YAYweakYelementYofYIndianaYUniversit
yYisYitsYweakYfootballYprogram;YforYUSC,YweakYelementsYareYon-
campusYparkingYandYhousing.
3. WhatYserviceYindustryYhasYimpressedYyouYtheYmostYwithYitsYinnovativeness?
OurYvoteYgoesYtoYcruiseYlinesYwhichYhaveYintroducedYsuchYonboardYinnovationsYasYwaveY
machinesYforYbellyYboardingYandYrockYclimbingYwalls,YasYwellYasYallYsortsYofYotherYamenit
iesYtoYkeepYcruisersYinvolved.Y TheYindustryYisYdoingYrecordYbusinessYasYwell.
SomeYofYtheYstandoutYcompaniesYinYlessYinnovativeYindustriesYareYBankYofYAmericaY(hasYaYf
ormalizedYresearchYprogramYtoYtryYoutYnewYcustomerYservices/amenitiesYsuchYasYvideoYscr
eensYinYnextYtoYtellerYlines),YIntuitY(e.g.,YputtingYQuickenYmoneyYmanagementYsoftwareYonli
ne),YIkea,YJetBlueYAirlines,YandYProgressiveYInsuranceY(discussedYlaterYinYtheYbook).
4. WhatYisYproduct-serviceYbundlingYandYwhatYareYtheYbenefitsYtoYcustomers?
Product-serviceYbundlingYisYaddingYValue-
addedYservicesYtoYaYfirm’sYproductYofferingsYtoYcreateYmoreYvalueYforYtheYcustomer.YThisYpr
ovidesYbenefitsYinYtwoYareas.YFirst,YthisYdifferentiatesYtheYorganizationYfromYtheYcompetitio
n.YSecondly,YtheseYservicesYtieYcustomersYtoYtheYorganizationYinYaYpositiveYway.YAlternativel
y,YbundlingYcanYalsoYinvolveYaddingYproductsYtoYaYservice,YforYexample,YaddingYtheYsaleYofY
convenienceYitemsYandYsnacksYatYaYhotel.
5. WhatYisYtheYdifferenceYbetweenYaYserviceYandYaYgood?
AYserviceYisYanYintangibleYprocessY(youYcan’tYholdYitYinYyourYhands),YwhileYaYgoodYisYtheYp
hysicalYoutputYofYaYprocess.
6. LookYatYtheYjobYpostingsYatYhttp://www.indeed.comYandYevaluateYtheYopportunities
YforYanYOSMYmajorYwithYseveralYyearsYofYexperience.
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