TEST BANK
PR
O
FD
O
C
TEST BANK
, MKTG
1. Marketing has two facets. First, it is a philosophy, an attitude, and a perspective that
stresses customer satisfaction. Second, marketing is an organizational function and a set of
processes used to implement this philosophy.
a. True
PR
b. False
2. With the help of an effective sales force that implements aggressive sales techniques,
O
a sales-oriented firm attempts to convince customers to purchase products they may not want or
need.
a. True
FD
b. False
3. Marketing career opportunities exist almost exclusively in nonbusiness organizations.
a. True
O
b. False
4. Marketing entails processes that focus on delivering value and benefits to customers,
C
not just selling goods, services, and/or ideas.
a. True
b. False
5. Marketing determines prices and pricing policies that typically contribute to achieving
the fundamental objectives of most businesses.
a. True
b. False
6. A sales-oriented firm targets its products at the average customer, while a market-
oriented organization aims at selling its products to a specific customer group.
a. True
,b. False
7. The all-inclusive definition of marketing is that it involves making products available
in stores, arranging displays, and maintaining inventories of products.
PR
O
FD
O
C
, a. True
b. False
8. By developing a better understanding of marketing, a person will become a better-
informed consumer.
a. True
b. False
9. Training plays an important role in customer service and relationship building.
a. True
b. False
PR
10. Exchange will not necessarily take place even if all the conditions exist, but they
must exist for exchange to be possible.
a. True
O
b. False
11. The internet and the extensive use of social media have fueled the change in power
FD
from consumers and business users to manufacturers and retailers.
a. True
b. False
12. Customers’ preferences must be mediated by sound professional judgment about
O
how to deliver the benefits customers seek.
a. True
C
b. False
13. Market-oriented organizations recognize that promotion decisions are the most
important of four basic marketing mix decisions that must be made.
a. True
b. False
14. Promotion is how organizations communicate with present and prospective
customers about the merits and characteristics of their organization and products.
a. True
b. False
PR
O
FD
O
C
TEST BANK
, MKTG
1. Marketing has two facets. First, it is a philosophy, an attitude, and a perspective that
stresses customer satisfaction. Second, marketing is an organizational function and a set of
processes used to implement this philosophy.
a. True
PR
b. False
2. With the help of an effective sales force that implements aggressive sales techniques,
O
a sales-oriented firm attempts to convince customers to purchase products they may not want or
need.
a. True
FD
b. False
3. Marketing career opportunities exist almost exclusively in nonbusiness organizations.
a. True
O
b. False
4. Marketing entails processes that focus on delivering value and benefits to customers,
C
not just selling goods, services, and/or ideas.
a. True
b. False
5. Marketing determines prices and pricing policies that typically contribute to achieving
the fundamental objectives of most businesses.
a. True
b. False
6. A sales-oriented firm targets its products at the average customer, while a market-
oriented organization aims at selling its products to a specific customer group.
a. True
,b. False
7. The all-inclusive definition of marketing is that it involves making products available
in stores, arranging displays, and maintaining inventories of products.
PR
O
FD
O
C
, a. True
b. False
8. By developing a better understanding of marketing, a person will become a better-
informed consumer.
a. True
b. False
9. Training plays an important role in customer service and relationship building.
a. True
b. False
PR
10. Exchange will not necessarily take place even if all the conditions exist, but they
must exist for exchange to be possible.
a. True
O
b. False
11. The internet and the extensive use of social media have fueled the change in power
FD
from consumers and business users to manufacturers and retailers.
a. True
b. False
12. Customers’ preferences must be mediated by sound professional judgment about
O
how to deliver the benefits customers seek.
a. True
C
b. False
13. Market-oriented organizations recognize that promotion decisions are the most
important of four basic marketing mix decisions that must be made.
a. True
b. False
14. Promotion is how organizations communicate with present and prospective
customers about the merits and characteristics of their organization and products.
a. True
b. False
