AMA PCM Content Marketing Exam
Practice Questions (2025) comprehensive
questions and verified detailed solutions (
MULTIPLE CHOICES)
A. External team - 📌📌 - Contractors, agency writing services, and freelancers
are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
B. Allows for the right message at the right time - 📌📌- Matching content with
the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information
processing to the right context
E. None of the above
C. Brand voice - 📌📌 - Authoritative, professional, conversational, scientific, and
humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
B. A definitive guide -📌📌 - A large piece of content (60 or more pages) that can
be broken into smaller content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
B. Shorter content that is 300-700 words - 📌📌- Blog content should be
__________.
A. Long and very detailed
,C. Web personalization - 📌📌 - ____________ is the practice of dynamically
changing the content that a consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
B. Personalization - 📌📌 - Understanding how people consume content,
leveraging buyer personas, and journey mapping, all facilitate a strong
___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
D. Recording ideas for future posts - 📌📌 - An editorial calendar is useful for
_____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
A. True -📌📌 - True or False: A tactic to inspire action from your readers is to
get them to vote on a post.
A. True
B. False
C. Easelly -📌📌- A tool frequently used to develop infographic content is
___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
📌📌
D. It keeps "Ps" and other consonants from popping or hissing into the mic -
- In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
D. It keeps "Ps" and other consonants from popping or hissing into the mic
E. None of the above
,C. Images are expensive to procure or produce
D. Images must be created by a marketer to be effective
E. Images require expensive licensing fees
E. Blog -📌📌 - Short-form content that exists on a website and is meant to drive
awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
B. WordPress - 📌📌 - The number-one blog platform that is scalable for
out-of-the-box use or large-scale customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
C. To establish thought leadership -📌📌 - Why do companies give away free
eBooks?
A. To attract attention away from competitors
B. To boost paid sales of the eBook later
C. To establish thought leadership
D. To aid search engine rankings when people download it
E. Free products guilt readers into buying from or donating money to the
company
E. Printed content -📌📌 - The four types of social content do not include
________.
A. Written content
B. Visual content
C. Interactive content
D. Video and audio content
E. Printed content
📌📌
C. People are strategically selective about who they share information with -
- Word-of-mouth (WOM) is ten times as effective as traditional advertising
because people trust their friends more than ads and because __________.
A. Ads don't have the same viral potential as WOM
B. Ads don't measurably change attitudes toward brands
C. People are strategically selective about who they share information with
D. Only WOM can be relied on for accurate brand claims
E. All of these answers are correct
, C. Digital design
D. Responsive design
E. HTML design
📌📌
B. Email is more effective than social media sites and should be core to the
distribution strategy - - Choose the best description of email as a content
delivery system.
A. Social media sites are more effective, making email a secondary strategy
B. Email is more effective than social media sites and should be core to the
distribution strategy
C. Email is no longer effective and is a last-ditch effort
D. Social media and email are equally effective
E. Mobile is more effective than social media or email
B. Owned - 📌📌 - Content that is created by you and that is hosted on your own
website and social channels is referred to as what type of media?
A. Paid
B. Owned
C. Earned
D. Rented
E. Shared
D. Landing page conversion rate - 📌📌 - The best analytics metric to help you
evaluate whether your copywriting on a webpage is effective is ___________.
A. Average time on page
B. Pageviews
C. Pages per session
D. Landing page conversion rate
C. Customer lifetime value - 📌📌 - All of the following content-related KPIs can
be loosely measured by looking at an analytics report of new vs. returning
visitors, EXCEPT:
A. Brand recall
B. Visitor loyalty
C. Customer lifetime value
D. Community strength
B. 30 -📌📌 - Repeat visits to your website by one person will all be counted by
Google Analytics as a single session if they are made within __________
minutes.
A. 20
B. 30
C. 60
D. 90
Practice Questions (2025) comprehensive
questions and verified detailed solutions (
MULTIPLE CHOICES)
A. External team - 📌📌 - Contractors, agency writing services, and freelancers
are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
B. Allows for the right message at the right time - 📌📌- Matching content with
the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information
processing to the right context
E. None of the above
C. Brand voice - 📌📌 - Authoritative, professional, conversational, scientific, and
humanistic are types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
B. A definitive guide -📌📌 - A large piece of content (60 or more pages) that can
be broken into smaller content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
B. Shorter content that is 300-700 words - 📌📌- Blog content should be
__________.
A. Long and very detailed
,C. Web personalization - 📌📌 - ____________ is the practice of dynamically
changing the content that a consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
B. Personalization - 📌📌 - Understanding how people consume content,
leveraging buyer personas, and journey mapping, all facilitate a strong
___________ strategy.
A. CLV
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
D. Recording ideas for future posts - 📌📌 - An editorial calendar is useful for
_____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
A. True -📌📌 - True or False: A tactic to inspire action from your readers is to
get them to vote on a post.
A. True
B. False
C. Easelly -📌📌- A tool frequently used to develop infographic content is
___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr
📌📌
D. It keeps "Ps" and other consonants from popping or hissing into the mic -
- In podcasting, what does a pop filter do?
A. It removes background noise
B. It's a filter over your voice to make it clearer and more modulated.
C. It keeps the microphone physically protected from dust and liquids
D. It keeps "Ps" and other consonants from popping or hissing into the mic
E. None of the above
,C. Images are expensive to procure or produce
D. Images must be created by a marketer to be effective
E. Images require expensive licensing fees
E. Blog -📌📌 - Short-form content that exists on a website and is meant to drive
awareness is called a ___________.
A. Listicle
B. Sitelet
C. Microsite
D. Website
E. Blog
B. WordPress - 📌📌 - The number-one blog platform that is scalable for
out-of-the-box use or large-scale customization is ________.
A. Tumblr
B. WordPress
C. Facebook
D. Geocities
E. RebelMouse
C. To establish thought leadership -📌📌 - Why do companies give away free
eBooks?
A. To attract attention away from competitors
B. To boost paid sales of the eBook later
C. To establish thought leadership
D. To aid search engine rankings when people download it
E. Free products guilt readers into buying from or donating money to the
company
E. Printed content -📌📌 - The four types of social content do not include
________.
A. Written content
B. Visual content
C. Interactive content
D. Video and audio content
E. Printed content
📌📌
C. People are strategically selective about who they share information with -
- Word-of-mouth (WOM) is ten times as effective as traditional advertising
because people trust their friends more than ads and because __________.
A. Ads don't have the same viral potential as WOM
B. Ads don't measurably change attitudes toward brands
C. People are strategically selective about who they share information with
D. Only WOM can be relied on for accurate brand claims
E. All of these answers are correct
, C. Digital design
D. Responsive design
E. HTML design
📌📌
B. Email is more effective than social media sites and should be core to the
distribution strategy - - Choose the best description of email as a content
delivery system.
A. Social media sites are more effective, making email a secondary strategy
B. Email is more effective than social media sites and should be core to the
distribution strategy
C. Email is no longer effective and is a last-ditch effort
D. Social media and email are equally effective
E. Mobile is more effective than social media or email
B. Owned - 📌📌 - Content that is created by you and that is hosted on your own
website and social channels is referred to as what type of media?
A. Paid
B. Owned
C. Earned
D. Rented
E. Shared
D. Landing page conversion rate - 📌📌 - The best analytics metric to help you
evaluate whether your copywriting on a webpage is effective is ___________.
A. Average time on page
B. Pageviews
C. Pages per session
D. Landing page conversion rate
C. Customer lifetime value - 📌📌 - All of the following content-related KPIs can
be loosely measured by looking at an analytics report of new vs. returning
visitors, EXCEPT:
A. Brand recall
B. Visitor loyalty
C. Customer lifetime value
D. Community strength
B. 30 -📌📌 - Repeat visits to your website by one person will all be counted by
Google Analytics as a single session if they are made within __________
minutes.
A. 20
B. 30
C. 60
D. 90
