and CORRECT Answers
Two major sources of payment for Long Term Care services including our nursing home are
_______ and _______. The one which pays for permanent stays is ________ and the one which
pays for short term rehab is ________. - CORRECT ANSWER - Medicare, Medicaid,
Medicaid, Medicare
One of these two sources of payment is designed for those who are impoverished and is called
________. It is available for those who may enter our nursing home paying privately and have
only $_________ left in assets. The process of spending assets to pay for nursing home care is
called _________. - CORRECT ANSWER - Medicaid, 4,000.00, spending down
The official mandate and design of Medicare is that it does not pay for ________. It does
however pay for care in our nursing home which is not permanent care but is for _______ only.
It also pays for _____ care in the _______. - CORRECT ANSWER - Long term care,
rehab, nursing, home
The payment source which covers most of long term care services is called _______. There are
____ different versions of it. - CORRECT ANSWER - Medicaid, 56
Our not for profit home, as a source of capital, has an annual ______ raiser to help offset our
______ from income particularly from __________. - CORRECT ANSWER - Fund, loses,
Medicaid
The first two parts of the Medicare program are called ______ and _______. _______ covers
hospitalizations and _______ covers physician visits. - CORRECT ANSWER - Part A,
Part B, Part A, Part B
Since Medicare does not pay for "everything" there are private health insurance programs to
provide for what is not covered called __________. - CORRECT ANSWER - Medicare
supplemental
, In an effort to protect ones assets from being spent on long term care _________ is available. It
is sold by private ______ companies like _____ and will pay for such things as ______, _____,
and ______. - CORRECT ANSWER - LTC Insurance, insurance, Aetna, home care, ALF,
nursing homes
This protection is paid for on a monthly basis and is more _____ the older one is at the time of
sign-up. It has been ______ to sell since many people either cannot afford it or do not see
themselves ______ it. - CORRECT ANSWER - Expensive, difficult, using
Some people with lots of assets transfer them to relatives and "on paper" appear to be _____ and
qualify for ______. This makes the _________ angry and it is trying to get ________ interested
in offering LTC Insurance to their _______. - CORRECT ANSWER - Poor, Medicaid,
federal government, employers, employees
Marketing is a relatively new concept to healthcare and should be considered as any process or
program aimed at ______ or ______ sales. - CORRECT ANSWER - Promotion,
increasing
Sales in the nursing home refers to ______ and the _____ which are the lifeblood of the
organization. - CORRECT ANSWER - Admissions, patients
The Marketing Plan is designed to support the __________, which are making money, bringing
in patients, providing excellent care and creating services based. upon patient need. - CORRECT
ANSWER - Core business strategies
A comprehensive marketing plan is one which includes the following characteristics:
recruitment, retention, _______ and _______. - CORRECT ANSWER - Referrals, returns
The characteristic which refers to keeping patients is ________. - CORRECT ANSWER -
Retention
The Marketing Plan is designed to support the ________ to assure the nursing home's financial
stability. - CORRECT ANSWER - Strategic plan