SEO Foundations—LinkedIn UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Your small business has a product that people love and a website that has been linked to by other
sites. Which factor do these links represent when a search engine is evaluating your site? -
CORRECT ANSWER - Authority
Search engines evaluate links and references pointed to your website as "votes of trust" in your
content
Which is not a benefit of SEO for an organization? - CORRECT ANSWER - A marketing
approach that is completely free to an organization
While search engines do not charge for organic listings, putting in place and executing an SEO
strategy will cost time and likely money
Which is a reasonable expectation of a successful SEO program? - CORRECT ANSWER - It
should attract targeted, intent-driven visitors to your website
By matching searchers with relevant content, a search engine provides very targeted traffic to
relevant content
Sandeep is creating a website for his company to showcase its products and services. He uses
services like Google Ads and Microsoft Advertising to have the site show up in search results as
a sponsored link. This is known as a _____. - CORRECT ANSWER - Paid listing
Sandeep will use a paid listing to advertise his website in search results, bidding on keyword
terms he would like his ad to show up for
, Why might you choose to bid on keywords in paid advertising programs during the keyword
research process? - CORRECT ANSWER - Paid advertising programs can provide immediate
traffic that can be analyzed for performance before choosing to invest in keywords organically
for the long-term
Bidding on keyword terms allows you to track and measure performance of the traffic being
generated to help decide if targeting that keyword organic will be worthwhile in the long term
Your company sells Adidas soccer shoes online. What would your research tell you is the
keyword search most likely to provide relevant results for your audience? - CORRECT
ANSWER - Soccer shoes near me
This term reveals the intent of a searcher looking to buy exactly what your company sells
You are putting together an initial formal keyword research plan. Which factor would you least
likely expect from the plan? - CORRECT ANSWER - The impact of keywords on the
company's profit margin
Initial keyword research does not measure actual results. Once keywords are selected and
generating traffic, web analytics tools can be used to understand their financial impact
What is a benefit of maintaining a keyword distribution spreadsheet? - CORRECT
ANSWER - It organizes and documents the content of your site and keywords that content is
targeting
The spreadsheet provides a single place to manage and document the content of a website for
each keyword target, available to all members of the team to work from
Which type of keyword strategy would you use to convert visitors to your website? - CORRECT
ANSWER - Use specific keywords that have a meaningful search volume, are relevant, and
are not too competitive
ACTUAL Exam Questions and CORRECT
Answers
Your small business has a product that people love and a website that has been linked to by other
sites. Which factor do these links represent when a search engine is evaluating your site? -
CORRECT ANSWER - Authority
Search engines evaluate links and references pointed to your website as "votes of trust" in your
content
Which is not a benefit of SEO for an organization? - CORRECT ANSWER - A marketing
approach that is completely free to an organization
While search engines do not charge for organic listings, putting in place and executing an SEO
strategy will cost time and likely money
Which is a reasonable expectation of a successful SEO program? - CORRECT ANSWER - It
should attract targeted, intent-driven visitors to your website
By matching searchers with relevant content, a search engine provides very targeted traffic to
relevant content
Sandeep is creating a website for his company to showcase its products and services. He uses
services like Google Ads and Microsoft Advertising to have the site show up in search results as
a sponsored link. This is known as a _____. - CORRECT ANSWER - Paid listing
Sandeep will use a paid listing to advertise his website in search results, bidding on keyword
terms he would like his ad to show up for
, Why might you choose to bid on keywords in paid advertising programs during the keyword
research process? - CORRECT ANSWER - Paid advertising programs can provide immediate
traffic that can be analyzed for performance before choosing to invest in keywords organically
for the long-term
Bidding on keyword terms allows you to track and measure performance of the traffic being
generated to help decide if targeting that keyword organic will be worthwhile in the long term
Your company sells Adidas soccer shoes online. What would your research tell you is the
keyword search most likely to provide relevant results for your audience? - CORRECT
ANSWER - Soccer shoes near me
This term reveals the intent of a searcher looking to buy exactly what your company sells
You are putting together an initial formal keyword research plan. Which factor would you least
likely expect from the plan? - CORRECT ANSWER - The impact of keywords on the
company's profit margin
Initial keyword research does not measure actual results. Once keywords are selected and
generating traffic, web analytics tools can be used to understand their financial impact
What is a benefit of maintaining a keyword distribution spreadsheet? - CORRECT
ANSWER - It organizes and documents the content of your site and keywords that content is
targeting
The spreadsheet provides a single place to manage and document the content of a website for
each keyword target, available to all members of the team to work from
Which type of keyword strategy would you use to convert visitors to your website? - CORRECT
ANSWER - Use specific keywords that have a meaningful search volume, are relevant, and
are not too competitive
