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Chapter 9 Visual Media questions and
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answers 100% verified. x x
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The xPower xof xImages-xxcorrect xanswers.• xEnhance xtextual xmessages
x
• xMore xeffectively xconvey xcertain x
pointsx
• xVisually xpresent xnumericx
quantitiesx
• xAttract xand xhold xaudience'sx
attentionx
• xBetter xcommunicate xto xdiversex
audiences/multiculturalx
languagesx
• xEmphasize xa xpointx
• xSpeed xup xreader'sx
comprehensionx
• xReveal differences
x xat xa xgla
ncex
• xAllow xfor xeasy xcomparisons xofx
informationx
• xAid xin xthe xreader's xretentionx
• xBreak xthex monotony xof x"gray"x
page xdatax
x
Visual xDesign xPrinciples-xx correct xanswers.• xConsistencyx
• xContrastx
• xBalancex
• xEmphasisx
• xConventionx
• xSimplicity x
x
Consistency x- xcorrect xanswers.- xAudiences xview xa xseries xof xvisuals xas xa xwhole
xand x
x
assume
xthat
x
design xelements xwill xbe xconsistent xfrom xone xpage xto xthe
xnext.
, x
- xYou xcan xachieve xvisual xparallelism xin xa xvariety xof xways,
xincluding
x
through xconsistent xuse xof xcolor, xshape, xsize, xtexture,
xposition,
x
scale, xor
xtypeface.
x
Contrast x- xcorrect xanswers.- xTo xemphasize xdifferences, xdepict xitems xin
xcontrasting xcolors, xshapes, xor xsizes x
- For xexample, xto xhighlight xthe xdifference xbetween xtwo xquantities xin xa
xchart, xdon't xuse xtwo xshades xof xblue; xinstead, xuse xblue xfor xone xand
xyellow xor xsome xother xdramatically xcontrasting xcolor xfor xthe xother x
x
Balance x- xcorrect xanswers.Formal, xin xwhich xthe xelements xin xthe ximages xare
xarranged xsymmetrically xaround xa xcentral xpoint xor xaxis x
xAn ximaginary xaxis xdivides xthe xdesign xinto xtwo xmirrored xhalves,
xvertically xor xhorizontally x
- Informal, xin xwhich xelements xare xnot xdistributed xevenly, xbut xrather
xstronger xand xweaker xelements xare xarranged xin xa xway xthat x
achieves xan xoverall xeffect xof xbalance x
xAsymmetrical xbut xlogical x
x
Emphasis x- xcorrect xanswers.- xAudiences xusually xassume xthat xthe xdominant xelement
xin xa x
x
design
x
is xthe xmost ximportant, xso xmake xsure xit
xis
x
- xPay xattention xto xthe xuse xof xcolor, xwhite xspace, xand
xsizes
x
Convention x- xcorrect xanswers.- xProper xspelling, xgrammar, xpunctuation, xand
xusage
x
- xPlacement xbased xon xgeneral xrules x(i.e. xreading xright xto
xleft)
x
Simplicity x- xcorrect xanswers.- xAs xa xgeneral xrule, xsimple xis xbetter xwhen xit
xcomes xto x
x
visuals
xfor
x
business
xcommunication
x
- xLimit xthe xnumber xof xcolors xand xdesign xelements xyou
xuse
x
- xFewer xelements xare xmore
xpleasing
x