IRC Exam with Right Answers Rate A+
For Legal Purposes, what should a business do that collects marketing information
from its online customers - ✅✅ post its privacy policies on its website
What do public relations professionals strive to create for their companies? - ✅✅
positive image
Which of the following is an example of a customer touchpoint that is important
during the purchase - ✅✅ customer service teams
Which of the following is an advantage to customers of product bundling - ✅✅
sales increases
A computer manufacturer offers customers who pay for the computers over a
period of time the opportunity to upgrade to a new machine at the end of the
contract. This is an example of an ethical solution to the problem - ✅✅ planned
obsolescence
Which of the following is a decision a company might meet during the decline
stage of product life cycle - ✅✅ whether to change the product
A marketing plan should outline the specific activities that the business will use to
- ✅✅ achieve its marketing objective
What communication is a corporate public relations department most likely to use
to maintain positive relationship with shareholders? - ✅✅ newsletters, annual
report, and the company's website
Through sales, products are transferred to consumers who can then use them. This
is an example of what role of selling? - ✅✅ adding utility
Which of the following is a possible external threat a business might identify as a
result of conducting a situational during the marketing-planning process - ✅✅
downturn in economy
1
, The home office sent a memo to a branch manager explaining the difference
between the company’s selling policies and its procedures the difference would be
that? - ✅✅ policy is a guideline
Channel members add value to a product by? - ✅✅ performing certain channel
activities expertly
What is an effective way for a business to increase its share of the market for a
specific - ✅✅ lower the price of the product
An advantage of sales-force automation is that it? - ✅✅ predicts long-term sales
forecast accurately
McDonald’s golden arches are an example of a brand? - ✅✅ cue
After several failed attempts to get product information from Payton
manufacturing, Mr. Jones Places a $150,000 order with Morgan industries. Why
did Payton lose the large order - ✅✅ Its employees did not have access to
current technology
What is an important purpose of promotional advertising - ✅✅ to stimulate sales
A company wants to know why sales of a certain product are not growing. Its
purpose in conducting marketing research is to: - ✅✅ Monitor
To obtain reliable, valid marketing research data when conducting personal
interviews, researchers must make sure that the interviewers are: - ✅✅ Open,
friendly, And non- judgmental
An individual returns a marketing research survey that contains unanswered
questions. This is an example if a(n) - ✅✅ Nonresponse error
A business that is found guilty of deceptive advertising is often required to
place__________ advertising - ✅✅ Corrective
Which of the following situations is an example of a marketing researcher
obtaining secondary data - ✅✅ Ben reads a trade magazine
Which of the following is the basic purpose of a company's promotional mix: -
✅✅ To influence consumers to purchase
2
For Legal Purposes, what should a business do that collects marketing information
from its online customers - ✅✅ post its privacy policies on its website
What do public relations professionals strive to create for their companies? - ✅✅
positive image
Which of the following is an example of a customer touchpoint that is important
during the purchase - ✅✅ customer service teams
Which of the following is an advantage to customers of product bundling - ✅✅
sales increases
A computer manufacturer offers customers who pay for the computers over a
period of time the opportunity to upgrade to a new machine at the end of the
contract. This is an example of an ethical solution to the problem - ✅✅ planned
obsolescence
Which of the following is a decision a company might meet during the decline
stage of product life cycle - ✅✅ whether to change the product
A marketing plan should outline the specific activities that the business will use to
- ✅✅ achieve its marketing objective
What communication is a corporate public relations department most likely to use
to maintain positive relationship with shareholders? - ✅✅ newsletters, annual
report, and the company's website
Through sales, products are transferred to consumers who can then use them. This
is an example of what role of selling? - ✅✅ adding utility
Which of the following is a possible external threat a business might identify as a
result of conducting a situational during the marketing-planning process - ✅✅
downturn in economy
1
, The home office sent a memo to a branch manager explaining the difference
between the company’s selling policies and its procedures the difference would be
that? - ✅✅ policy is a guideline
Channel members add value to a product by? - ✅✅ performing certain channel
activities expertly
What is an effective way for a business to increase its share of the market for a
specific - ✅✅ lower the price of the product
An advantage of sales-force automation is that it? - ✅✅ predicts long-term sales
forecast accurately
McDonald’s golden arches are an example of a brand? - ✅✅ cue
After several failed attempts to get product information from Payton
manufacturing, Mr. Jones Places a $150,000 order with Morgan industries. Why
did Payton lose the large order - ✅✅ Its employees did not have access to
current technology
What is an important purpose of promotional advertising - ✅✅ to stimulate sales
A company wants to know why sales of a certain product are not growing. Its
purpose in conducting marketing research is to: - ✅✅ Monitor
To obtain reliable, valid marketing research data when conducting personal
interviews, researchers must make sure that the interviewers are: - ✅✅ Open,
friendly, And non- judgmental
An individual returns a marketing research survey that contains unanswered
questions. This is an example if a(n) - ✅✅ Nonresponse error
A business that is found guilty of deceptive advertising is often required to
place__________ advertising - ✅✅ Corrective
Which of the following situations is an example of a marketing researcher
obtaining secondary data - ✅✅ Ben reads a trade magazine
Which of the following is the basic purpose of a company's promotional mix: -
✅✅ To influence consumers to purchase
2
