2022
Making the dream a reality
Joy Wafula
, Unit 19: Pitching for a new business Joy Wafula
Making the dream a reality
A. Explore potential ideas for a micro-business start-up
Table of Contents
Introduction. 2
P1. Describe the potential business opportunities for a micro-business start-up 2
Idea 1. Book Store. 2
Idea 2. Pet Store 3
Idea 3. Vintage/thrift clothing store 3
P2. Review the factors that need to be considered to start-up a micro-business 4
Funding …………………………………………………………………………………………………………………………………….4
Location …………………………………………………………………………………………………………………………….………4
Competition ………………………………………………………………………………………………………………………..……5
Market and Demand ……………………………………………………………………………………………………….….…….5
M1: Analyse the internal and external factors associated with a selected micro-business start-up.5
Internal factors …………………………………………………………………………………………………………….…....……..5
External factors ………………………………………………………………………………………………………..…………..……6
D1. Evaluate the internal and external factors associated with a selected micro-business start-up .7
Internal factors …………………………………………………………………………………………………………………………..7
External factors …………………………………………………………………………………………………………..……………..8
References …………………………………………………………………………………………………………………………………10
P a g e 1 | 11
Making the dream a reality
Joy Wafula
, Unit 19: Pitching for a new business Joy Wafula
Making the dream a reality
A. Explore potential ideas for a micro-business start-up
Table of Contents
Introduction. 2
P1. Describe the potential business opportunities for a micro-business start-up 2
Idea 1. Book Store. 2
Idea 2. Pet Store 3
Idea 3. Vintage/thrift clothing store 3
P2. Review the factors that need to be considered to start-up a micro-business 4
Funding …………………………………………………………………………………………………………………………………….4
Location …………………………………………………………………………………………………………………………….………4
Competition ………………………………………………………………………………………………………………………..……5
Market and Demand ……………………………………………………………………………………………………….….…….5
M1: Analyse the internal and external factors associated with a selected micro-business start-up.5
Internal factors …………………………………………………………………………………………………………….…....……..5
External factors ………………………………………………………………………………………………………..…………..……6
D1. Evaluate the internal and external factors associated with a selected micro-business start-up .7
Internal factors …………………………………………………………………………………………………………………………..7
External factors …………………………………………………………………………………………………………..……………..8
References …………………………………………………………………………………………………………………………………10
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