TEST BANK FOR
Marketing Management
Authors: Greg Marshall, Mark Johnston
4th Edition
Version 1 1
,Table of Contents
Part One: Discover Marketing Management
CHAPTER 1: Marketing in Today’s Business Milieu
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
Part Two: Use Information to Drive Marketing Decisions
CHAPTER 4: Market Research Essentials
CHAPTER 5: CRM, Big Data, and Marketing Analytics
CHAPTER 6: Understand Consumer and Business Markets
CHAPTER 7: Segmentation, Target Marketing, and Positioning
Part Three: Develop the Value Offering—The Product Experience
CHAPTER 8: Product Strategy and New Product Development
CHAPTER 9: Build the Brand
CHAPTER 10: Service as the Core Offering
Part Four: Price and Deliver the Value Offering
CHAPTER 11: Manage Pricing Decisions
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
Part Five: Communicate the Value Offering
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
Version 1 2
,Test Bank For
Marketing Management 4th Editionmark Johnston Greg Marshall
Chapter 1
Student Name:
True/False - Write 'T' If The Statement Is True And 'F' If The Statement Is False.
1) A Commonly Held Misconception About Marketing Is That It Is All About
Advertising And Selling.
1)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 01 A Commonly Held Misconception About Marketin...
2) Marketing Is Relevant Only To People In The Organization Who Work Directly In The
Marketing Department.
2)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 02 Marketing Is Relevant Only To People In The ...
Version 1 3
, 3) The American Marketing Association Defines Marketing As “The Activity, Set Of
Institutions, And Processes For Creating, Communicating, Delivering, And Exchanging
Offerings That Have Value For Customers, Clients, Partners, And Society At Large.”
3)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 03 The American Marketing Association Defines M...
4) Peter Drucker Stated That Since It Is The Customer Who Defines Value, The Business
Enterprise Has Only Two Business Functions: Marketing And Innovation.
4)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept Of Customer Value
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 04 Peter Drucker Stated That Since It Is The Cu...
5) Sustainability Refers To Business Practices That Prolong The Life Cycle Of A Product.
5)
⊚ True
⊚ False
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing And Marketing Management Defined
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Aacsb : Ethics
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 05 Sustainability Refers To Business Practices ...
Version 1 4
Marketing Management
Authors: Greg Marshall, Mark Johnston
4th Edition
Version 1 1
,Table of Contents
Part One: Discover Marketing Management
CHAPTER 1: Marketing in Today’s Business Milieu
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
Part Two: Use Information to Drive Marketing Decisions
CHAPTER 4: Market Research Essentials
CHAPTER 5: CRM, Big Data, and Marketing Analytics
CHAPTER 6: Understand Consumer and Business Markets
CHAPTER 7: Segmentation, Target Marketing, and Positioning
Part Three: Develop the Value Offering—The Product Experience
CHAPTER 8: Product Strategy and New Product Development
CHAPTER 9: Build the Brand
CHAPTER 10: Service as the Core Offering
Part Four: Price and Deliver the Value Offering
CHAPTER 11: Manage Pricing Decisions
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
Part Five: Communicate the Value Offering
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
Version 1 2
,Test Bank For
Marketing Management 4th Editionmark Johnston Greg Marshall
Chapter 1
Student Name:
True/False - Write 'T' If The Statement Is True And 'F' If The Statement Is False.
1) A Commonly Held Misconception About Marketing Is That It Is All About
Advertising And Selling.
1)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 01 A Commonly Held Misconception About Marketin...
2) Marketing Is Relevant Only To People In The Organization Who Work Directly In The
Marketing Department.
2)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 02 Marketing Is Relevant Only To People In The ...
Version 1 3
, 3) The American Marketing Association Defines Marketing As “The Activity, Set Of
Institutions, And Processes For Creating, Communicating, Delivering, And Exchanging
Offerings That Have Value For Customers, Clients, Partners, And Society At Large.”
3)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 03 The American Marketing Association Defines M...
4) Peter Drucker Stated That Since It Is The Customer Who Defines Value, The Business
Enterprise Has Only Two Business Functions: Marketing And Innovation.
4)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept Of Customer Value
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 04 Peter Drucker Stated That Since It Is The Cu...
5) Sustainability Refers To Business Practices That Prolong The Life Cycle Of A Product.
5)
⊚ True
⊚ False
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing And Marketing Management Defined
Learning Objective : 01-02 Define What Marketing And Marketing Management Really Are And How
They Con Aacsb : Ethics
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 05 Sustainability Refers To Business Practices ...
Version 1 4
