DECA ENTREPRENEURSHIP 2 with
verified solutions already passed
* 2. What should a successful brand promise be able to do?
A. Customize the product for each customer
B. Clarify the company's processes
C. Communicate an appealing benefit
D. Convey a high-quality image - correct answer ✔✔C. Communicate an appealing
benefit **
* 5. Ariel, who designs and sells a line of purses and tote bags, recently sent free
totes bag to local female news anchors. Ariel's goal is to have others see the local
celebrities carrying the tote bags to generate interest in her product. What form
of word-of-mouth marketing is Ariel using?
A. Product seeding
B. Celebrity testimonial
C. Cause marketing
D. Social media applications - correct answer ✔✔A. Product seeding **
* 8. Which of the following is a characteristic of the data collection step in
marketing research:
A. The least expensive step in marketing research
B. The least tedious step in marketing research
C. The step in which the most mistakes are made
, D. The step that is most interesting to researchers - correct answer ✔✔C. The step
in which the most mistakes are made **
* 9. Which of the following is a strategy for linking performance measures to
financial outcomes:
A. Analyzing click-through rates
B. Developing advertising budgets
C. Paying for direct-mail pieces
D. Maintaining sales receipts - correct answer ✔✔A. Analyzing click-through rates
**
16. Salespersons should have good communication skills, but the sales
presentation should not include too many __________ words.
A. expressive
B. picturesque
C. personal
D. technical - correct answer ✔✔D. technical **
* 17. Which of the following is a potential risk of implementing enterprise risk
management (ERM) software:
A. Standardization of reporting
B. More emphasis on risk
C. Loss of data during the transfer
D. Less efficient use of resources - correct answer ✔✔C. Loss of data during the
transfer **
verified solutions already passed
* 2. What should a successful brand promise be able to do?
A. Customize the product for each customer
B. Clarify the company's processes
C. Communicate an appealing benefit
D. Convey a high-quality image - correct answer ✔✔C. Communicate an appealing
benefit **
* 5. Ariel, who designs and sells a line of purses and tote bags, recently sent free
totes bag to local female news anchors. Ariel's goal is to have others see the local
celebrities carrying the tote bags to generate interest in her product. What form
of word-of-mouth marketing is Ariel using?
A. Product seeding
B. Celebrity testimonial
C. Cause marketing
D. Social media applications - correct answer ✔✔A. Product seeding **
* 8. Which of the following is a characteristic of the data collection step in
marketing research:
A. The least expensive step in marketing research
B. The least tedious step in marketing research
C. The step in which the most mistakes are made
, D. The step that is most interesting to researchers - correct answer ✔✔C. The step
in which the most mistakes are made **
* 9. Which of the following is a strategy for linking performance measures to
financial outcomes:
A. Analyzing click-through rates
B. Developing advertising budgets
C. Paying for direct-mail pieces
D. Maintaining sales receipts - correct answer ✔✔A. Analyzing click-through rates
**
16. Salespersons should have good communication skills, but the sales
presentation should not include too many __________ words.
A. expressive
B. picturesque
C. personal
D. technical - correct answer ✔✔D. technical **
* 17. Which of the following is a potential risk of implementing enterprise risk
management (ERM) software:
A. Standardization of reporting
B. More emphasis on risk
C. Loss of data during the transfer
D. Less efficient use of resources - correct answer ✔✔C. Loss of data during the
transfer **
