Content
1
, Introduction...................................................................................................3
Chapter 1 – Service marketing mix..................................................................4
Chapter 2 – DESTEP........................................................................................7
Chapter 3 – Segmentation...............................................................................9
Chapter 4 – Target market.............................................................................10
Chapter 5 – Product levels............................................................................12
Reference list............................................................................................... 12
2
1
, Introduction...................................................................................................3
Chapter 1 – Service marketing mix..................................................................4
Chapter 2 – DESTEP........................................................................................7
Chapter 3 – Segmentation...............................................................................9
Chapter 4 – Target market.............................................................................10
Chapter 5 – Product levels............................................................................12
Reference list............................................................................................... 12
2
