DETAILED ANSWERS (VERIFIED ANSWERS)
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Quiz: Give values to customers, they see it as you trying to come up with a
"spin" to get them to buy something.
Ans: without purpose it is hard to...?
Quiz: -Education and Leadership
-Being responsible to customers
-Resolving conflicts with customers
Ans: Close Relationships allow for
Quiz: Customer Focused Innovation
Ans: Competition forces innovation, knowing customers helps guide new
directions.
Quiz: think " The man in the desert" with the containers store,
Ans: Marketing Role In customer focused innovation
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, Quiz: word of mouth marketing
Ans: using customers as advocates, good companies like trader joes whos
customers rave about their products really don't need much marketing. They
have evangelists that help spread word about the product.
Quiz: Not your fathers WOM
Ans: Recommendations of friends and colleagues are less important to
business travelers than they are to leisure travelers, who cited personal
recommendations from friends and families as far and away the chief source of
information, followed by travel related websites, search engines, and OTAs.
Once the information is gathered, however, travelers of all kinds turn more to
such sources as the brand website, OTAs, and TripAdvisor."
Quiz: St. Francis of Assisi
Ans: to be understood as well as to understand.
REVEAL------>understand<--------LISTEN
Quiz: Adam Smith Invisible Hand Theory
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, Ans: describes how, in a free market economy, self-interested individuals
operate through a system of mutual interdependence to promote the general
benefit of society at large
Quiz: Extrinsic Motivators
Ans: the use of incentives and threats (carrot-and-stick) only works when work
lacks meaning.
Quiz: Extrinsic Motivators
Ans: Only effective when the work lacks inherent meaning and the potential for
creativity and satisfaction, such as with assembly lines where simple rote tasks
must be repeated without end
Quiz: Intrinsic Motivators
Ans: hire the right people who are committed to the purpose, make the work
meaningful, and the company must empower people so they have more
autonomy
Quiz: Intrinsic Motivators
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WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
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