Final Exam Questions and Answers-
HNES 190
Which of the following is a correct way of measuring the attention of sponsors' brands?
A.
Measure how much fans saw sponsors' commercials through specialized software.
Measure how much fans saw sponsors' commercials through specialized software.
B.
Count stadium attendance and TV viewership during the game day.
C.
Count stadium attendance during the game day.
D.
Ask fans if they remember a list of sponsors - Answer-Ask fans if they remember a list of sponsors
Which of the following is a correct statement regarding sponsorship hierarchy?
A.
All of these are correct.
B.
It clarifies the dos and don'ts (rights) of sponsors according to sponsorship contracts.
,C.
It helps measure sponsorship effectiveness.
D.
It clarifies what types of secondary assets and benefits will be given to sponsors. - Answer-It clarifies the
dos and don'ts (rights) of sponsors according to sponsorship contracts.
The money to build facilities is usually obtained through
A.
Taxes
B.
Facility revenues
C.
Corporate investment
D.
Bonds - Answer-Bonds
Which of the following is not a function performed by a sport agent?
A.
Marketing
B.
Negotiating and administering the athlete's or coach's contract
C.
Negotiating the collective bargaining contract for the player or coach
D.
Financial planning - Answer-Negotiating the collective bargaining contract for the player or coach
, Which of the following is not a reason for the growth of the sport agent businesses?
A.
Development of competing leagues
B.
Growth of endorsement opportunities
C.
Sport agent certificate system
D.
Evolution of players' associations - Answer-Sport agent certificate system
When teams use Flex books, or undated coupons that can be redeemed for tickets to future games of
the customers' choosing, they are using which of the following sales approaches?
A.
Eduselling
B.
CRM
C.
Up-selling
D.
Benefit selling - Answer-Benefit selling
What type of secondary asset in sponsorship packages is related to the decision providing more brand
exposure opportunity for clock companies (Tissot or Omega) than other sponsors in either Track & Field
or Swimming?
A.
All of them
B.
HNES 190
Which of the following is a correct way of measuring the attention of sponsors' brands?
A.
Measure how much fans saw sponsors' commercials through specialized software.
Measure how much fans saw sponsors' commercials through specialized software.
B.
Count stadium attendance and TV viewership during the game day.
C.
Count stadium attendance during the game day.
D.
Ask fans if they remember a list of sponsors - Answer-Ask fans if they remember a list of sponsors
Which of the following is a correct statement regarding sponsorship hierarchy?
A.
All of these are correct.
B.
It clarifies the dos and don'ts (rights) of sponsors according to sponsorship contracts.
,C.
It helps measure sponsorship effectiveness.
D.
It clarifies what types of secondary assets and benefits will be given to sponsors. - Answer-It clarifies the
dos and don'ts (rights) of sponsors according to sponsorship contracts.
The money to build facilities is usually obtained through
A.
Taxes
B.
Facility revenues
C.
Corporate investment
D.
Bonds - Answer-Bonds
Which of the following is not a function performed by a sport agent?
A.
Marketing
B.
Negotiating and administering the athlete's or coach's contract
C.
Negotiating the collective bargaining contract for the player or coach
D.
Financial planning - Answer-Negotiating the collective bargaining contract for the player or coach
, Which of the following is not a reason for the growth of the sport agent businesses?
A.
Development of competing leagues
B.
Growth of endorsement opportunities
C.
Sport agent certificate system
D.
Evolution of players' associations - Answer-Sport agent certificate system
When teams use Flex books, or undated coupons that can be redeemed for tickets to future games of
the customers' choosing, they are using which of the following sales approaches?
A.
Eduselling
B.
CRM
C.
Up-selling
D.
Benefit selling - Answer-Benefit selling
What type of secondary asset in sponsorship packages is related to the decision providing more brand
exposure opportunity for clock companies (Tissot or Omega) than other sponsors in either Track & Field
or Swimming?
A.
All of them
B.
