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Distribution of this document is illegal
h h h h h extra per year?
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e(Solomon)
h h h h h h h h
h Chapter 1 An Introduction to Consumer Behaviour
h h h h h h
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
h h h h h h h h h h h h h h h
interests in music or clothing, how they spend their leisure time, and even their attitudes about social
h h h h h h h h h h h h h h h h h
issues, to be able to categorize consumers according to their lifestyles. This sort of information is
h h h h h h h h h h h h h h h h
called:
h
A) core values. h
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
h h
Type: MC h PageRef:2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process. h h h h h h
2) Tina, a supervisor ofdisplays for Sears Canada, knows that attractive displays can generate
h h h h h h h h h h h h h
additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandisingcomplexity. h
D) alossleader.
h h
ANSWER: A
h h
Type: MC h PageRef:3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process. h h h h h h
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
h h h h h h h h h h h h h h h h h
customers are not recommending his company to their friends. For John, this problem is a:
h h h h h h h h h h h h h h h
A) purchase issue. h
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h h h h Want to earn $1.236
h h h
Distribution of this document is illegal h h h h h extra per year? h h
, B) demographic problem. h
C) prepurchase issue. h
D) postpurchaseissue.
h h
ANSWER: D
h h
Type: MC
h PageRef:3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
Downloaded by: tracychan823ca |
h h h h Want to earn $1.236
h h h
Distribution of this document is illegal
h h h h h extra per year?
h h
h h h h Want to earn $1.236
h h h
Distribution of this document is illegal
h h h h h extra per year?
h h
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e(Solomon)
h h h h h h h h
h Chapter 1 An Introduction to Consumer Behaviour
h h h h h h
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
h h h h h h h h h h h h h h h
interests in music or clothing, how they spend their leisure time, and even their attitudes about social
h h h h h h h h h h h h h h h h h
issues, to be able to categorize consumers according to their lifestyles. This sort of information is
h h h h h h h h h h h h h h h h
called:
h
A) core values. h
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
h h
Type: MC h PageRef:2 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process. h h h h h h
2) Tina, a supervisor ofdisplays for Sears Canada, knows that attractive displays can generate
h h h h h h h h h h h h h
additional sales of particular items. From a marketer's perspective, this is:
h h h h h h h h h h h
A) a purchase issue.
h h
B) a post purchase issue.
h h h
C) merchandisingcomplexity. h
D) alossleader.
h h
ANSWER: A
h h
Type: MC h PageRef:3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process. h h h h h h
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
h h h h h h h h h h h h h h h h h
customers are not recommending his company to their friends. For John, this problem is a:
h h h h h h h h h h h h h h h
A) purchase issue. h
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h h h h Want to earn $1.236
h h h
Distribution of this document is illegal h h h h h extra per year? h h
, B) demographic problem. h
C) prepurchase issue. h
D) postpurchaseissue.
h h
ANSWER: D
h h
Type: MC
h PageRef:3 h h
Skill: Application
h h
Objective: L1-01 Consumer behaviour is a process.
h h h h h h
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h h h h Want to earn $1.236
h h h
Distribution of this document is illegal
h h h h h extra per year?
h h
