1
MKTG 455 FINAL EXAM EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: (1) word choice in describing the content of the email, and
(2) the content of the email being appealing to the users. It is perhaps
the second part that is more important in generating interest and
procuring the open.
Ans: good subject lines for emails
Quiz: broadcast emails
Ans: sent to the whole customer list at regular intervals
Quiz: transactional emails
Ans: •customer makes a purchase but doesn't sign up for email list
-Ex: confirmation of the order, shipment, delivery
o
o
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,2
Quiz: triggered emails
Ans: •email sent based on customer action
-Ex: empty cart
Quiz: onboarding emails
Ans: •email sent to new customer
-Ex: welcome offer, invitation to sign up for social media or app
Quiz: Sending emails to customers who placed an item in their
online shopping cart but did not complete the transaction is likely
the highest ROI internet marketing activity a company can engage.
Not only does the company know that the customer was interested
in the product, but the customer almost bought the product.
The conversion rate on abandoned cart emails is very high. Typically,
companies will send these emails a day later. One company found
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
that sending these emails within two hours of abandonment increase
conversion by 60%.
Ans: benefits of sending a trigger email
Quiz: An obvious pro is that it could increase conversion.
A con is that customers sometimes learn that abandoning a cart will
lead to a coupon, so they will purposely refrain from purchase to
wait for a coupon.
Ans: pros and cons of offering a coupon with the abandoned cart
Quiz: (1)Less knowledgeable. They haven't been a part of the email
list, so they don't know the kind of email content they can expect to
receive from the company.
o
o
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WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
(2)More curious. They just barely signed up for emails, so they
anticipate receiving worthwhile content, and they're curious to see
what that content will be.
(3)More responsive. After people have been a part of the email list
for a while, their habits in regards to a company's emails have been
established, and they will be more difficult to influence.
Ans: attributes of somebody who just signed up for the email list
Quiz: factors imply that the initial emails sent out to new email sign-
ups are critical in establishing a good email relationship, and that
these first few emails should be different than the general broadcast
emails sent to the long-time email list members
Ans: benefits of sending onboarding emails
Quiz: Emails Opened/Emails Delivered
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
MKTG 455 FINAL EXAM EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) ||ALREADY GRADED A+||NEWEST
VERSION
Quiz: (1) word choice in describing the content of the email, and
(2) the content of the email being appealing to the users. It is perhaps
the second part that is more important in generating interest and
procuring the open.
Ans: good subject lines for emails
Quiz: broadcast emails
Ans: sent to the whole customer list at regular intervals
Quiz: transactional emails
Ans: •customer makes a purchase but doesn't sign up for email list
-Ex: confirmation of the order, shipment, delivery
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,2
Quiz: triggered emails
Ans: •email sent based on customer action
-Ex: empty cart
Quiz: onboarding emails
Ans: •email sent to new customer
-Ex: welcome offer, invitation to sign up for social media or app
Quiz: Sending emails to customers who placed an item in their
online shopping cart but did not complete the transaction is likely
the highest ROI internet marketing activity a company can engage.
Not only does the company know that the customer was interested
in the product, but the customer almost bought the product.
The conversion rate on abandoned cart emails is very high. Typically,
companies will send these emails a day later. One company found
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
,3
that sending these emails within two hours of abandonment increase
conversion by 60%.
Ans: benefits of sending a trigger email
Quiz: An obvious pro is that it could increase conversion.
A con is that customers sometimes learn that abandoning a cart will
lead to a coupon, so they will purposely refrain from purchase to
wait for a coupon.
Ans: pros and cons of offering a coupon with the abandoned cart
Quiz: (1)Less knowledgeable. They haven't been a part of the email
list, so they don't know the kind of email content they can expect to
receive from the company.
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
, 4
(2)More curious. They just barely signed up for emails, so they
anticipate receiving worthwhile content, and they're curious to see
what that content will be.
(3)More responsive. After people have been a part of the email list
for a while, their habits in regards to a company's emails have been
established, and they will be more difficult to influence.
Ans: attributes of somebody who just signed up for the email list
Quiz: factors imply that the initial emails sent out to new email sign-
ups are critical in establishing a good email relationship, and that
these first few emails should be different than the general broadcast
emails sent to the long-time email list members
Ans: benefits of sending onboarding emails
Quiz: Emails Opened/Emails Delivered
o
o
© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.
