Part 2 of 5 - Learning unit 1 - Single response/Fill in the blank 4.0 Points
Question 2 of 16
1.0 Points
Which ONE of the following BEST describes public relations?
A. The distinctive management function which establishes and maintains mutual
communication, understanding, acceptance and co-operation between an organisation
and its publics.
B. The process of communicating the value of a product or service to customers for the
purpose of selling that product or service.
C. The creation of a clear and consistent message for a product, servicer or
organisation or the articulation of an organisation’s purpose.
D. Persuasive communication through purchased media to promote a product, service
or idea on behalf of an organisation or sponsor.
Answer Key: A
Question 3 of 16
1.0 Points
In which stage of the PR process is the internal and external factors evaluated that affect the
issue?
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 4 of 16
1.0 Points
Which function of PR consists of determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
, D. Planning and advising
Answer Key: D
Question 5 of 16
1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They are doing a charity fundraiser
called Fly for Furkids and will donate the proceeds to a local pet shelter. She negotiates the
various journalists to cover the story in print and broadcast media. This is an example of the
Media relations and placement function of PR.
Answer Key: media relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and placement|mediarelations &
placement|media relations & placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 6 of 16
5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate answer option(s) above.
Each answer option may be used once, more than once, or not at all.
1 A Driving forces of public relations
2 B Functions of public relations
C
3 D Characteristics of public relations
, E
Answer Key: | 1: A | 2: BC | 3: DE |
Question 7 of 16
4.0 Points
Put the four stages of the PR process in the correct order:
A. Stage 3
B. Stage 1
C. Stage 2
None of the Above 1. Determine the objectives
None of the Above 2. Set the budget
B 3. Researching and defining issues and concerns
C 4. Planning the programme
A 5. Implementing the programme
Answer Key: 3:B, 4:C, 5:A
Feedback:
The correct order of the PR process stages is:
1. Researching and defining issues and concerns
2. Planning the programme
3. Implementing the programme
4. Evaluation
Part 4 of 5 - Learning unit 1 - Multiple choice, multiple response 2.0 Points
Question 8 of 16
1.0 Points
Machine Madness is a company that manufactures industrial machinery used in factories. The public relations practitioner
constantly gathers information on trends and issues and continuously updates the database with suggestions and concerns that
clients have about the pieces of machinery that they use. All of the above information is stored in a database together with all
their existing clients’ information.
Quarterly, a management team at Machine Madness, including the public relations practitioner, will consider the suggestions
and concerns in the database and determine the needs of clients. They will then brain storm changes that can be made to
products to better serve their clients. Whenever they make changes to a specific set of machinery or start to manufacture a new
piece of machinery their sales department can directly contact the clients that use these types of machines to market it to them
and provide them with more information.
Which TWO of the following functions of PR can you identify from the Machine Madness scenario?
, A.Editing
B.Speaking
C.Production
D.Planning
E.Training
F.Placement
G.Media relations
H.Research
Answer Key: D, H
Question 9 of 16
1.0 Points
Which TWO of the following are considered to be characteristics of Public Relations?
A.Editing
B.Global democracy
C.Flexibility
D.Strategy
E.Organising
F.Research
A characteristic of PR is that it …
A. deals with organising media conferences.
B. is management of staff.
C. requires global democracy.
D. is flexible.
Answer Key: D
Question 2 of 16
1.0 Points
Which ONE of the following BEST describes public relations?
A. The distinctive management function which establishes and maintains mutual
communication, understanding, acceptance and co-operation between an organisation
and its publics.
B. The process of communicating the value of a product or service to customers for the
purpose of selling that product or service.
C. The creation of a clear and consistent message for a product, servicer or
organisation or the articulation of an organisation’s purpose.
D. Persuasive communication through purchased media to promote a product, service
or idea on behalf of an organisation or sponsor.
Answer Key: A
Question 3 of 16
1.0 Points
In which stage of the PR process is the internal and external factors evaluated that affect the
issue?
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 4 of 16
1.0 Points
Which function of PR consists of determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
, D. Planning and advising
Answer Key: D
Question 5 of 16
1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They are doing a charity fundraiser
called Fly for Furkids and will donate the proceeds to a local pet shelter. She negotiates the
various journalists to cover the story in print and broadcast media. This is an example of the
Media relations and placement function of PR.
Answer Key: media relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and placement|mediarelations &
placement|media relations & placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 6 of 16
5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate answer option(s) above.
Each answer option may be used once, more than once, or not at all.
1 A Driving forces of public relations
2 B Functions of public relations
C
3 D Characteristics of public relations
, E
Answer Key: | 1: A | 2: BC | 3: DE |
Question 7 of 16
4.0 Points
Put the four stages of the PR process in the correct order:
A. Stage 3
B. Stage 1
C. Stage 2
None of the Above 1. Determine the objectives
None of the Above 2. Set the budget
B 3. Researching and defining issues and concerns
C 4. Planning the programme
A 5. Implementing the programme
Answer Key: 3:B, 4:C, 5:A
Feedback:
The correct order of the PR process stages is:
1. Researching and defining issues and concerns
2. Planning the programme
3. Implementing the programme
4. Evaluation
Part 4 of 5 - Learning unit 1 - Multiple choice, multiple response 2.0 Points
Question 8 of 16
1.0 Points
Machine Madness is a company that manufactures industrial machinery used in factories. The public relations practitioner
constantly gathers information on trends and issues and continuously updates the database with suggestions and concerns that
clients have about the pieces of machinery that they use. All of the above information is stored in a database together with all
their existing clients’ information.
Quarterly, a management team at Machine Madness, including the public relations practitioner, will consider the suggestions
and concerns in the database and determine the needs of clients. They will then brain storm changes that can be made to
products to better serve their clients. Whenever they make changes to a specific set of machinery or start to manufacture a new
piece of machinery their sales department can directly contact the clients that use these types of machines to market it to them
and provide them with more information.
Which TWO of the following functions of PR can you identify from the Machine Madness scenario?
, A.Editing
B.Speaking
C.Production
D.Planning
E.Training
F.Placement
G.Media relations
H.Research
Answer Key: D, H
Question 9 of 16
1.0 Points
Which TWO of the following are considered to be characteristics of Public Relations?
A.Editing
B.Global democracy
C.Flexibility
D.Strategy
E.Organising
F.Research
A characteristic of PR is that it …
A. deals with organising media conferences.
B. is management of staff.
C. requires global democracy.
D. is flexible.
Answer Key: D
