DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
Chapter 02 g g
Developing Successful Organizational and Marketing Strategies
g g g g g
MultiplegChoicegQuestions
1. Beng&gJerry'sgmissiongtogmakegthegworldgagbettergplacegisglinkedgtogvariousgorganizationalgan
dgmarketinggstrategies,gonegofgwhichgis
A. supportinggfarmersgwhogagreegtogusegsustainablegfarminggpractices,gimplementinggfairgworkin
ggstandards,gandginvestingginglocalgcommunities.
B. thegintentgofgmakinggmodestgprofitsgwithoutgsacrificingghighgproductgqualitygstandards.
C. ingredientsgthatgaregallgcompletelygorganicgandgaregavailablegonlygingVermontgtogensur
egfreshnessgandgcontributegtogtheglocalgeconomy.
D. agcommitmentgtogdonatinggagpercentagegofgprofitsgtogTeachgforgAmerica.
E. ingredientsgthatgcomegexclusivelygfromgdevelopedgcountriesgpromotinggFairgTradegpractices.
2. Beng&gJerry'sgmission-
drivengapproachgledgthegcompanygtogsuccessfullygimplementgmanyghighlygcreativegorganization
algandgmarketinggstrategies.gOnegexamplegincludes
A. ISOg9000,gpromotinggthegqualitygconceptgthroughgitsgcommitmentgtogmakinggthegfinestgic
egcreamgfromgthegbestgingredients.
B. "linkedgprosperity,"gwhichgencouragedgthegsuccessgofgallgconstituentsgincludinggemployees.
C. RegenerationgNation,ggeneratinggenoughgrevenuegforgthegfirmgtogbegagcompletelygnonprofi
tgorganization.
D. GivegandgGo,gdonatingg10gpercentgofgitsgnetgprofitsgtoglocalgcharitablegcausesgandgangadditionalg
5gpercentgtogsupportgproducersgthatgpracticegsustainablegfarming.
E. PartnerShops,gBeng&gJerrygscoopgshopsgthatgaregindependentlygownedgandgoperatedgb
ygcommunity-basedgnonprofitgorganizations.
2-1
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g g g g g g g g
3. Beng&gJerry'sghasgearnedgB-CorpgcertificationgfromgB-Lab,gwhichgmeansgitghas
A. reachedgtheggoalgofggeneratinggenoughgrevenuegtogbegagcompletelygnonprofitgorganization.
B. agsustainablegfinancialgbasisgofgprofitableggrowth,gincreasinggvaluegforgstakeholdersgan
dgexpandinggopportunitiesgforgdevelopmentgandgcareerggrowthgforgemployees.
C. theggoalgofgmakinggprofitsgforgselectedgcharitablegorganizationsgsuchgasgFairgTrade.
D. beengrecognizedgforgitsgeffortsgtogusegthegpowergofgbusinessgtogsolvegsocialgandgenvironmenta
lgproblems.
E. beenginstrumentalgingexpandinggintoginternationalgmarketsgbygcreatinggdairiesgforgdevelopin
ggnations.
4. WhichgofgthegfollowinggstatementsgregardinggBeng&gJerry'sgisgmostgaccurate?
A. Beng&gJerry'sgisgownedgbygUnilever,gthegmarketgleadergingthegglobalgicegcreamgindustry.
B. Beng&gJerry'sgisgagprivatelygownedgicegcreamgproducer.
C. Beng&gJerry'sgpridesgitselfgongofferinggmoregicegcreamgflavorsgthangitsgcompetitors.
D. BengandgJerrygaregnotgrealgpeople;gthegnamesgweregagclevergreferencegtogTomgandgJerrygcartoo
ngcharactersgingordergtogcapitalizegongchildhoodgnostalgia.
E. Beng&gJerry'sghasgonlygbeengingbusinessgforg20gyearsgandgisgalreadygthegindustrygleadergi
ngpremiumgicegcream.
5. A(n) isgaglegalgentitygthatgconsistsgofgpeoplegwhogsharegagcommongmission.
A. department
B. organization
C. SBU
D. industry
E. market
2-2
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HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
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,DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
6. Ingmarketing,gangorganizationgrefersgto
A. aglegalgentitygthatgconsistsgofgpeoplegwhogsharegagcommongmission.
B. aggroupgofgpeoplegunitedgthroughgcontractualgorgcorporategownership.
C. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgmakinggagprofit.
D. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgservinggitsgemployee
sgwithoutgthegintentgofgmakinggagprofit.
E. agprivatelygownedgentitygthatgservesgitsgcustomersgtogearngagprofitgsogthatgitgcangsurvive.
7. A(n)
isgaggood,gservice,gorgideagthatgcreatesgvaluegforgbothgthegorganizationgandgit
sgcustomersgbygsatisfyinggtheirgneedsgandgwants.
A. organization
B. businessgfirm
C. nonprofit
D. offering
E. industry
8. Ingmarketing,gangofferinggrefersgto
A. thegformalgdesignationgofgagpubliclygtradedgstockgforgagspecificgproduct,gservice,gorgidea.
B. agformgofgcurrencygusedgbygbuyergandgsellergtogminimizegthegtaxgburdengforgbothgparties.
C. aggood,gservice,gorgideagthatgcreatesgvaluegforgbothgthegorganizationgandgitsgcustomersgb
ygsatisfyinggtheirgneedsgandgwants.
D. thegmanufacturer'sgsuggestedgretailgpricegofgagproductgorgservicegtogtheggeneralgpublicgorgth
egwholesalegpricegtogdistributorsgandgretailers.
E. thegservicegsuppliersgandgdistributorsgprovidegtoghelpgmanufacturersgbringgagproductgtogmarket.
2-3
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
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, DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
9. Today'sgorganizationsgcangbegdividedgintogthreeggroups,gwhichgare organizations.
A. company,gnonprofit,gandgcooperative
B. corporation,gemployee-owned,gandginterest
C. for-profit,gnonprofit,gandggovernmental
D. employee,gdistributor,gandgcustomer
E. public,gprivate,gandginternational
10. A(n)
isgagprivatelygownedgorganizationgthatgservesgitsgcustomersgtogearngagprofitgsogthatgi
tgcangsurvive.
A. agency
B. for-profitgorganization
C. institution
D. nonprofitgorganization
E. cooperative
11. Agfor-profitgorganizationgrefersgto
A. agsubsidiary,gdivision,gorgunitgofgangorganizationgthatgmarketsgagsetgofgrelatedgofferingsgtog
agclearlygdefinedggroupgofgcustomers.
B. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgservinggitsgemployee
sgwithoutgthegintentgofgmakinggagprofit.
C. agprivatelygownedgorganizationgthatgservesgitsgcustomersgtogearngagprofitgsogthatgitgcangsurvive.
D. aggroupgofgpeoplegunitedgthroughgcontractualgorgcorporategownership.
E. agpubliclygownedgorganizationgthatgservesgtheggeneralgpopulation.
2-4
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
mynursytest.store
g g g g g g g g
Chapter 02 g g
Developing Successful Organizational and Marketing Strategies
g g g g g
MultiplegChoicegQuestions
1. Beng&gJerry'sgmissiongtogmakegthegworldgagbettergplacegisglinkedgtogvariousgorganizationalgan
dgmarketinggstrategies,gonegofgwhichgis
A. supportinggfarmersgwhogagreegtogusegsustainablegfarminggpractices,gimplementinggfairgworkin
ggstandards,gandginvestingginglocalgcommunities.
B. thegintentgofgmakinggmodestgprofitsgwithoutgsacrificingghighgproductgqualitygstandards.
C. ingredientsgthatgaregallgcompletelygorganicgandgaregavailablegonlygingVermontgtogensur
egfreshnessgandgcontributegtogtheglocalgeconomy.
D. agcommitmentgtogdonatinggagpercentagegofgprofitsgtogTeachgforgAmerica.
E. ingredientsgthatgcomegexclusivelygfromgdevelopedgcountriesgpromotinggFairgTradegpractices.
2. Beng&gJerry'sgmission-
drivengapproachgledgthegcompanygtogsuccessfullygimplementgmanyghighlygcreativegorganization
algandgmarketinggstrategies.gOnegexamplegincludes
A. ISOg9000,gpromotinggthegqualitygconceptgthroughgitsgcommitmentgtogmakinggthegfinestgic
egcreamgfromgthegbestgingredients.
B. "linkedgprosperity,"gwhichgencouragedgthegsuccessgofgallgconstituentsgincludinggemployees.
C. RegenerationgNation,ggeneratinggenoughgrevenuegforgthegfirmgtogbegagcompletelygnonprofi
tgorganization.
D. GivegandgGo,gdonatingg10gpercentgofgitsgnetgprofitsgtoglocalgcharitablegcausesgandgangadditionalg
5gpercentgtogsupportgproducersgthatgpracticegsustainablegfarming.
E. PartnerShops,gBeng&gJerrygscoopgshopsgthatgaregindependentlygownedgandgoperatedgb
ygcommunity-basedgnonprofitgorganizations.
2-1
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
3. Beng&gJerry'sghasgearnedgB-CorpgcertificationgfromgB-Lab,gwhichgmeansgitghas
A. reachedgtheggoalgofggeneratinggenoughgrevenuegtogbegagcompletelygnonprofitgorganization.
B. agsustainablegfinancialgbasisgofgprofitableggrowth,gincreasinggvaluegforgstakeholdersgan
dgexpandinggopportunitiesgforgdevelopmentgandgcareerggrowthgforgemployees.
C. theggoalgofgmakinggprofitsgforgselectedgcharitablegorganizationsgsuchgasgFairgTrade.
D. beengrecognizedgforgitsgeffortsgtogusegthegpowergofgbusinessgtogsolvegsocialgandgenvironmenta
lgproblems.
E. beenginstrumentalgingexpandinggintoginternationalgmarketsgbygcreatinggdairiesgforgdevelopin
ggnations.
4. WhichgofgthegfollowinggstatementsgregardinggBeng&gJerry'sgisgmostgaccurate?
A. Beng&gJerry'sgisgownedgbygUnilever,gthegmarketgleadergingthegglobalgicegcreamgindustry.
B. Beng&gJerry'sgisgagprivatelygownedgicegcreamgproducer.
C. Beng&gJerry'sgpridesgitselfgongofferinggmoregicegcreamgflavorsgthangitsgcompetitors.
D. BengandgJerrygaregnotgrealgpeople;gthegnamesgweregagclevergreferencegtogTomgandgJerrygcartoo
ngcharactersgingordergtogcapitalizegongchildhoodgnostalgia.
E. Beng&gJerry'sghasgonlygbeengingbusinessgforg20gyearsgandgisgalreadygthegindustrygleadergi
ngpremiumgicegcream.
5. A(n) isgaglegalgentitygthatgconsistsgofgpeoplegwhogsharegagcommongmission.
A. department
B. organization
C. SBU
D. industry
E. market
2-2
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
6. Ingmarketing,gangorganizationgrefersgto
A. aglegalgentitygthatgconsistsgofgpeoplegwhogsharegagcommongmission.
B. aggroupgofgpeoplegunitedgthroughgcontractualgorgcorporategownership.
C. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgmakinggagprofit.
D. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgservinggitsgemployee
sgwithoutgthegintentgofgmakinggagprofit.
E. agprivatelygownedgentitygthatgservesgitsgcustomersgtogearngagprofitgsogthatgitgcangsurvive.
7. A(n)
isgaggood,gservice,gorgideagthatgcreatesgvaluegforgbothgthegorganizationgandgit
sgcustomersgbygsatisfyinggtheirgneedsgandgwants.
A. organization
B. businessgfirm
C. nonprofit
D. offering
E. industry
8. Ingmarketing,gangofferinggrefersgto
A. thegformalgdesignationgofgagpubliclygtradedgstockgforgagspecificgproduct,gservice,gorgidea.
B. agformgofgcurrencygusedgbygbuyergandgsellergtogminimizegthegtaxgburdengforgbothgparties.
C. aggood,gservice,gorgideagthatgcreatesgvaluegforgbothgthegorganizationgandgitsgcustomersgb
ygsatisfyinggtheirgneedsgandgwants.
D. thegmanufacturer'sgsuggestedgretailgpricegofgagproductgorgservicegtogtheggeneralgpublicgorgth
egwholesalegpricegtogdistributorsgandgretailers.
E. thegservicegsuppliersgandgdistributorsgprovidegtoghelpgmanufacturersgbringgagproductgtogmarket.
2-3
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing 13th Edition Kerin
g g g g g g g g
9. Today'sgorganizationsgcangbegdividedgintogthreeggroups,gwhichgare organizations.
A. company,gnonprofit,gandgcooperative
B. corporation,gemployee-owned,gandginterest
C. for-profit,gnonprofit,gandggovernmental
D. employee,gdistributor,gandgcustomer
E. public,gprivate,gandginternational
10. A(n)
isgagprivatelygownedgorganizationgthatgservesgitsgcustomersgtogearngagprofitgsogthatgi
tgcangsurvive.
A. agency
B. for-profitgorganization
C. institution
D. nonprofitgorganization
E. cooperative
11. Agfor-profitgorganizationgrefersgto
A. agsubsidiary,gdivision,gorgunitgofgangorganizationgthatgmarketsgagsetgofgrelatedgofferingsgtog
agclearlygdefinedggroupgofgcustomers.
B. aglegalgentitygengagedgingbusinessgactivitiesgsolelygwithgthegintentgofgservinggitsgemployee
sgwithoutgthegintentgofgmakinggagprofit.
C. agprivatelygownedgorganizationgthatgservesgitsgcustomersgtogearngagprofitgsogthatgitgcangsurvive.
D. aggroupgofgpeoplegunitedgthroughgcontractualgorgcorporategownership.
E. agpubliclygownedgorganizationgthatgservesgtheggeneralgpopulation.
2-4
Copyrightg©g2017gMcGraw-
HillgEducation.gAllgrightsgreserved.gNogreproductiongorgdistributiongwithoutgthegpriorgwrittengconsentgofgMcGraw-HillgEducation.
mynursytest.store
