LSUS MBA 706 Module 1 Correct Questions
& Answers(RATED A+)
Marketing - ANSWER the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
Creating - ANSWER process of collaborati g with suppliers and customers to create
offerings that have value (components of marketing)
Communicating - ANSWER describing offerings to targeted customers in a manner
which emphasizes value, learn what cusotmers value and desire from offering
(component)
Delivering - ANSWER getting offerings to the customer in a way that optimizes value
(component)
Exchanging - ANSWER trading value for offerings (component)
Market - ANSWER Collection of buyers and sellers, in which groups of consumers or
institutions share a need that can be satisfied by an offering
Marketspaces - ANSWER Go beyond traditional marketers as they offer consumers the
ability to purchase offerings and exchange information online anytime and with far fewer
geographical restrictions
Value - ANSWER benefits buyers receive that meet their needs (what consumer
gets/what brand offers)
What is at the center of the 4 components of marketing? - ANSWER Value
Hassle - ANSWER the time and effort consumers put into shopping process
Market Concept - ANSWER a philosophy underlying all that marketers do, requires that
marketers seek to satisfy customers' wants and needs (market oriented)
Production Oriented - ANSWER Belief that the best way to compete was to reduce
production cost, thought good products would sell themselves
Selling Oriented - ANSWER Push products by heavily emphasizing advertising and
selling
Prodcut Oriented - ANSWER make different products from competitors, focus on
product innovation, many products serve same basic function with slight twist
& Answers(RATED A+)
Marketing - ANSWER the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
Creating - ANSWER process of collaborati g with suppliers and customers to create
offerings that have value (components of marketing)
Communicating - ANSWER describing offerings to targeted customers in a manner
which emphasizes value, learn what cusotmers value and desire from offering
(component)
Delivering - ANSWER getting offerings to the customer in a way that optimizes value
(component)
Exchanging - ANSWER trading value for offerings (component)
Market - ANSWER Collection of buyers and sellers, in which groups of consumers or
institutions share a need that can be satisfied by an offering
Marketspaces - ANSWER Go beyond traditional marketers as they offer consumers the
ability to purchase offerings and exchange information online anytime and with far fewer
geographical restrictions
Value - ANSWER benefits buyers receive that meet their needs (what consumer
gets/what brand offers)
What is at the center of the 4 components of marketing? - ANSWER Value
Hassle - ANSWER the time and effort consumers put into shopping process
Market Concept - ANSWER a philosophy underlying all that marketers do, requires that
marketers seek to satisfy customers' wants and needs (market oriented)
Production Oriented - ANSWER Belief that the best way to compete was to reduce
production cost, thought good products would sell themselves
Selling Oriented - ANSWER Push products by heavily emphasizing advertising and
selling
Prodcut Oriented - ANSWER make different products from competitors, focus on
product innovation, many products serve same basic function with slight twist
