PGA PGM LEVEL 2: INTRODUCTION TO CONSUMER BEHAVIOR:
EXECUTIVE MANAGEMENT TEST QUESTIONS WITH THE BEST
SCORES.
1) Provide a definition for Consumer Behavior. -- Answer ✔✔ The study of value-
_ _ _ _ _ _ _ _ _ _ _ _
seeking activities and processes involved in acquiring, consuming and discarding
_ _ _ _ _ _ _ _ _ _
products and services. _ _
2) What are the 4Ps of Marketing? -- Answer ✔✔ Promotion, product, pricing and
_ _ _ _ _ _ _ _ _ _ _ _ _
placement of goods and services. _ _ _ _
3) What occurs when a golfer wants to shift from an actual state to an ideal state
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
with their golf game? -- Answer ✔✔ Motivation process model. This triggers a
_ _ _ _ _ _ _ _ _ _ _ _ _
tension system which leads to a behavioral drive, goal attainment, and eventually
_ _ _ _ _ _ _ _ _ _ _ _
reduces the consumer tension. _ _ _
4) According to the Self-Determination Theory, what are the three basic
_ _ _ _ _ _ _ _ _ _
psychological needs that drive behavior? -- Answer ✔✔ Competence, relatedness
_ _ _ _ _ _ _ _ _ _
and autonomy.
_
5) According to Maslow's hierarchy of needs, which need includes belonging to a
_ _ _ _ _ _ _ _ _ _ _ _
culture of group? -- Answer ✔✔ Relatedness
_ _ _ _ _ _
6) An HR department at a company identifies a gap in their health and wellness
_ _ _ _ _ _ _ _ _ _ _ _ _ _
program. An employee survey reflects an interest in golf. According to the
_ _ _ _ _ _ _ _ _ _ _ _
Consumer Motivation Model, what has occurred? -- Answer ✔✔ A utilitarian
_ _ _ _ _ _ _ _ _ _ _
need activation has happened.
_ _ _
7) A General Manager has recently completed the PGA Master Professional
_ _ _ _ _ _ _ _ _ _
Program. According to the Consumer Motivation Model, what has occurred? --
_ _ _ _ _ _ _ _ _ _ _
, Answer ✔✔ Actual state has hit ideal state and goal attainment lead to reduced
_ _ _ _ _ _ _ _ _ _ _ _ _ _
tension.
8) According to Maslow's hierarchy of needs, what are the most basic needs? --
_ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ They are physiological and include a place to sleep, food and water.
_ _ _ _ _ _ _ _ _ _ _ _ _
9) A club is seeking estimates to widen the existing wheelchair ramp in order to be
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
ADA compliant. Which term best describes the club's decision to expand the
_ _ _ _ _ _ _ _ _ _ _ _
ramp? -- Answer ✔✔ Social and consumer needs are met through the motivation
_ _ _ _ _ _ _ _ _ _ _ _ _
process model. _
10) What is a marketer using when capitalizing upon a person's desire to have the
_ _ _ _ _ _ _ _ _ _ _ _ _ _
latest and greatest? -- Answer ✔✔ The hedonic need activation. Conformity
_ _ _ _ _ _ _ _ _ _ _
scheme.
11) Hosting a member-guest event fulfills which level of Maslow's Hierarchy of Needs?
_ _ _ _ _ _ _ _ _ _ _
_-- Answer ✔✔ The third level which includes the need to belong to a family,
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
community society, culture or any other group. _ _ _ _ _ _
12) According to Self-Determination Theory, what must be achieved to experience
_ _ _ _ _ _ _ _ _ _
the height of well-being or happiness. -- Answer ✔✔ The three needs which are
_ _ _ _ _ _ _ _ _ _ _ _ _ _
competence, relatedness, and autonomy. _ _ _
13) Ann is a member of a private club who has several close friends at the club. She
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
works from home and is able to enjoy the club at her leisure while being confident
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_that business requirements are met. Which theory indicates she has achieved the
_ _ _ _ _ _ _ _ _ _ _ _
height of well-being? -- Answer ✔✔ Self-Determination Theory SDT
_ _ _ _ _ _ _ _
14) To achieve maximum value, appropriate data analytics and smart marketing must
_ _ _ _ _ _ _ _ _ _ _
construct synergies for enhancing what two elements? -- Answer ✔✔ Customer
_ _ _ _ _ _ _ _ _ _ _
loyalty and lifetime value _ _ _
15) What type of process is a golf club utilizing when they implement search engine
_ _ _ _ _ _ _ _ _ _ _ _ _ _
optimization? -- Answer ✔✔ Utilizing pull marketing to make themselves found by _ _ _ _ _ _ _ _ _ _ _
_the customer _
EXECUTIVE MANAGEMENT TEST QUESTIONS WITH THE BEST
SCORES.
1) Provide a definition for Consumer Behavior. -- Answer ✔✔ The study of value-
_ _ _ _ _ _ _ _ _ _ _ _
seeking activities and processes involved in acquiring, consuming and discarding
_ _ _ _ _ _ _ _ _ _
products and services. _ _
2) What are the 4Ps of Marketing? -- Answer ✔✔ Promotion, product, pricing and
_ _ _ _ _ _ _ _ _ _ _ _ _
placement of goods and services. _ _ _ _
3) What occurs when a golfer wants to shift from an actual state to an ideal state
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
with their golf game? -- Answer ✔✔ Motivation process model. This triggers a
_ _ _ _ _ _ _ _ _ _ _ _ _
tension system which leads to a behavioral drive, goal attainment, and eventually
_ _ _ _ _ _ _ _ _ _ _ _
reduces the consumer tension. _ _ _
4) According to the Self-Determination Theory, what are the three basic
_ _ _ _ _ _ _ _ _ _
psychological needs that drive behavior? -- Answer ✔✔ Competence, relatedness
_ _ _ _ _ _ _ _ _ _
and autonomy.
_
5) According to Maslow's hierarchy of needs, which need includes belonging to a
_ _ _ _ _ _ _ _ _ _ _ _
culture of group? -- Answer ✔✔ Relatedness
_ _ _ _ _ _
6) An HR department at a company identifies a gap in their health and wellness
_ _ _ _ _ _ _ _ _ _ _ _ _ _
program. An employee survey reflects an interest in golf. According to the
_ _ _ _ _ _ _ _ _ _ _ _
Consumer Motivation Model, what has occurred? -- Answer ✔✔ A utilitarian
_ _ _ _ _ _ _ _ _ _ _
need activation has happened.
_ _ _
7) A General Manager has recently completed the PGA Master Professional
_ _ _ _ _ _ _ _ _ _
Program. According to the Consumer Motivation Model, what has occurred? --
_ _ _ _ _ _ _ _ _ _ _
, Answer ✔✔ Actual state has hit ideal state and goal attainment lead to reduced
_ _ _ _ _ _ _ _ _ _ _ _ _ _
tension.
8) According to Maslow's hierarchy of needs, what are the most basic needs? --
_ _ _ _ _ _ _ _ _ _ _ _ _
Answer ✔✔ They are physiological and include a place to sleep, food and water.
_ _ _ _ _ _ _ _ _ _ _ _ _
9) A club is seeking estimates to widen the existing wheelchair ramp in order to be
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
ADA compliant. Which term best describes the club's decision to expand the
_ _ _ _ _ _ _ _ _ _ _ _
ramp? -- Answer ✔✔ Social and consumer needs are met through the motivation
_ _ _ _ _ _ _ _ _ _ _ _ _
process model. _
10) What is a marketer using when capitalizing upon a person's desire to have the
_ _ _ _ _ _ _ _ _ _ _ _ _ _
latest and greatest? -- Answer ✔✔ The hedonic need activation. Conformity
_ _ _ _ _ _ _ _ _ _ _
scheme.
11) Hosting a member-guest event fulfills which level of Maslow's Hierarchy of Needs?
_ _ _ _ _ _ _ _ _ _ _
_-- Answer ✔✔ The third level which includes the need to belong to a family,
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
community society, culture or any other group. _ _ _ _ _ _
12) According to Self-Determination Theory, what must be achieved to experience
_ _ _ _ _ _ _ _ _ _
the height of well-being or happiness. -- Answer ✔✔ The three needs which are
_ _ _ _ _ _ _ _ _ _ _ _ _ _
competence, relatedness, and autonomy. _ _ _
13) Ann is a member of a private club who has several close friends at the club. She
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
works from home and is able to enjoy the club at her leisure while being confident
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_that business requirements are met. Which theory indicates she has achieved the
_ _ _ _ _ _ _ _ _ _ _ _
height of well-being? -- Answer ✔✔ Self-Determination Theory SDT
_ _ _ _ _ _ _ _
14) To achieve maximum value, appropriate data analytics and smart marketing must
_ _ _ _ _ _ _ _ _ _ _
construct synergies for enhancing what two elements? -- Answer ✔✔ Customer
_ _ _ _ _ _ _ _ _ _ _
loyalty and lifetime value _ _ _
15) What type of process is a golf club utilizing when they implement search engine
_ _ _ _ _ _ _ _ _ _ _ _ _ _
optimization? -- Answer ✔✔ Utilizing pull marketing to make themselves found by _ _ _ _ _ _ _ _ _ _ _
_the customer _
