SOLUTION MANUAL
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
©gPearsongEducationgLimitedg2019
, Contents
Chapters Pages
Introduction 5
1 Businessg andg managementg research,g reflectiveg diariesg andg theg purpose
ofgthisgbook 15
2 Choosinggagresearchgtopicgandgdevelopinggyourgresearchgproposal 19
3 Criticallygreviewinggthegliterature 23
4 Understandinggresearchgphilosophygandgapproachesgtogtheorygdevelopment
27
5 Formulatinggthegresearchgdesign 32
6 Negotiatinggaccessgandgresearchgethics 36
7 Selectinggsamples 40
8 Utilisinggsecondarygdata 44
9 Collectinggdatagthroughgobservation 48
10 Collectinggprimarygdatagusinggresearchginterviewsgandgresearchgdiaries54
11 Collectinggprimarygdatagusinggquestionnaires 59
12 Analysinggdatagquantitatively 63
13 Analysinggdatagqualitatively 68
14 Writinggandgpresentinggyourgprojectgreport 72
Appendix 75
1 Researchgprojectgassignment 75
2 Groupgpostergresearchgprojectgassignment 80
3 Researchgproposalgassignment 84
4 Additionalgcasesgongthegcompaniongwebsite 89
4
©gPearsongEducationgLimitedg2019
, INTRODUCTION
Ang overviewg ofg theg instructors’g manual
Thisginstructors’gmanualgprovidesgcommentarygforgthegeighthgeditiongofgthegtextbookg
ResearchgMethodsgforgBusinessgStudents.gThegcommentarygisgongagchaptergbygchaptergb
asisgandgincludes:
chapterglearninggoutcomes;
summarygofgthegcontent;
commentsgonglikelygstudentgreactionsgandgpossiblegusegofgmaterials;
ideasgforgstudents’gpreparatorygwork;
suggestionsgforgdeliverygingthegclassroom;
ideasgforgstudents’gfollow-upgwork.
Ingaddition,gweghavegincludedgagcopygofgagresearchgprojectgassignment,gaggroupgresear
chgprojectgpostergassignmentgandgagcopygofgagdissertationgproposalgassignmentgasgapp
endices.
ResearchgMethodsgforgBusinessg–gangoverviewgofgthegeighthgedition
Pedagogicg features
Thegover-
ridinggpurposegofgResearchgMethodsgforgBusinessgStudentsgisgtoghelpgundergraduategandg
postgraduategstudentsgandgstudentsgongprofessionalgcoursesgtogundertakegresearch.gE
achgchaptergdealsgwithgagpartgofgthegresearchgprocessgandgdiscussesgthegideas,gtechnique
sgandgmethodsgusinggasglittlegjargongasgisgpossible.gTables,gchecklistsgandgdiagramsgaregu
sedgtogaidgthisgdiscussion.gWheregnewgtermsgaregintroducedgforgthegfirstgtime,gtheygaregsho
wngingbold,gandgagdefinitiongorgexplanationgfollowsgshortlygafterwards.gTheygaregalsogliste
dgwithgagbriefgdefinitiongingthegglossary.gThegapplicationgofgappropriateginformationgtec
hnologygisgconsidered,gingmostginstancesgasgangintegralgpartgofgthegtext.gChaptersghaveg
beengcross-
referencedgasgappropriate,gandgangindexgisgprovidedgtoghelpgstudentsgfindgtheirgwaygaro
undgthegbook.
Focusgongstudentgresearchgboxesgaregincludedgwithingthegtextgofgeachgchapter.gThese
garegbasedgongactualgresearchgprojects,gundertakengbygstudents,gingwhichgpointsgmadegi
ngthegtextgaregillustrated.gIngmanyginstances,gthesegworkedgexamplesgillustrategpossible
gpitfallsgstudentsgmaygcomegacrossgwhilegundertakinggtheirgresearch.gWheregagpitfallgha
sgbeengillustrated,gitgwill,gitgisghoped,ghelpgyourgstudentsgavoidgmakinggthegsamegmista
5
©gPearsongEducationgLimitedg2019
, ke.gFurthergillustrationsgaregprovidedgbygfocusgongmanagementgresearchgandgresearchgi
ngthegnewsgboxes.
Focusgongmanagementgresearchgboxesgdiscussgrecentgresearchgingbusinessgandgman
agement.gThesegaregnormallygderivedgfromgrefereedgacademicgjournalgarticles,gandgstud
entsgareglikelygtogbegablegtogdownloadgthegactualgarticlesgfromgonlinegdatabasesgatgtheirg
university.
Focusgongresearchgingthegnewsgboxesgprovidegtopicalgnewsgarticlesgthatgillustrategper
tinentgresearch-
relatedgissues.gAllgthesegwillghelpgstudentsgtogunderstandgthegtechniquegorgideagandgtog
assessgitsgsuitabilitygorgappropriatenessgtogtheirgresearch.gBoxedgchecklistsgprovidegstu
dentsgwithgfurthergfocussedgguidancegforgtheirgowngresearch.
6
©gPearsongEducationgLimitedg2019
Research Methods For Business
Students
8th Edition Mark Saunders, Philip
Lewis Chapters 1 - 14, Complete
3
©gPearsongEducationgLimitedg2019
, Contents
Chapters Pages
Introduction 5
1 Businessg andg managementg research,g reflectiveg diariesg andg theg purpose
ofgthisgbook 15
2 Choosinggagresearchgtopicgandgdevelopinggyourgresearchgproposal 19
3 Criticallygreviewinggthegliterature 23
4 Understandinggresearchgphilosophygandgapproachesgtogtheorygdevelopment
27
5 Formulatinggthegresearchgdesign 32
6 Negotiatinggaccessgandgresearchgethics 36
7 Selectinggsamples 40
8 Utilisinggsecondarygdata 44
9 Collectinggdatagthroughgobservation 48
10 Collectinggprimarygdatagusinggresearchginterviewsgandgresearchgdiaries54
11 Collectinggprimarygdatagusinggquestionnaires 59
12 Analysinggdatagquantitatively 63
13 Analysinggdatagqualitatively 68
14 Writinggandgpresentinggyourgprojectgreport 72
Appendix 75
1 Researchgprojectgassignment 75
2 Groupgpostergresearchgprojectgassignment 80
3 Researchgproposalgassignment 84
4 Additionalgcasesgongthegcompaniongwebsite 89
4
©gPearsongEducationgLimitedg2019
, INTRODUCTION
Ang overviewg ofg theg instructors’g manual
Thisginstructors’gmanualgprovidesgcommentarygforgthegeighthgeditiongofgthegtextbookg
ResearchgMethodsgforgBusinessgStudents.gThegcommentarygisgongagchaptergbygchaptergb
asisgandgincludes:
chapterglearninggoutcomes;
summarygofgthegcontent;
commentsgonglikelygstudentgreactionsgandgpossiblegusegofgmaterials;
ideasgforgstudents’gpreparatorygwork;
suggestionsgforgdeliverygingthegclassroom;
ideasgforgstudents’gfollow-upgwork.
Ingaddition,gweghavegincludedgagcopygofgagresearchgprojectgassignment,gaggroupgresear
chgprojectgpostergassignmentgandgagcopygofgagdissertationgproposalgassignmentgasgapp
endices.
ResearchgMethodsgforgBusinessg–gangoverviewgofgthegeighthgedition
Pedagogicg features
Thegover-
ridinggpurposegofgResearchgMethodsgforgBusinessgStudentsgisgtoghelpgundergraduategandg
postgraduategstudentsgandgstudentsgongprofessionalgcoursesgtogundertakegresearch.gE
achgchaptergdealsgwithgagpartgofgthegresearchgprocessgandgdiscussesgthegideas,gtechnique
sgandgmethodsgusinggasglittlegjargongasgisgpossible.gTables,gchecklistsgandgdiagramsgaregu
sedgtogaidgthisgdiscussion.gWheregnewgtermsgaregintroducedgforgthegfirstgtime,gtheygaregsho
wngingbold,gandgagdefinitiongorgexplanationgfollowsgshortlygafterwards.gTheygaregalsogliste
dgwithgagbriefgdefinitiongingthegglossary.gThegapplicationgofgappropriateginformationgtec
hnologygisgconsidered,gingmostginstancesgasgangintegralgpartgofgthegtext.gChaptersghaveg
beengcross-
referencedgasgappropriate,gandgangindexgisgprovidedgtoghelpgstudentsgfindgtheirgwaygaro
undgthegbook.
Focusgongstudentgresearchgboxesgaregincludedgwithingthegtextgofgeachgchapter.gThese
garegbasedgongactualgresearchgprojects,gundertakengbygstudents,gingwhichgpointsgmadegi
ngthegtextgaregillustrated.gIngmanyginstances,gthesegworkedgexamplesgillustrategpossible
gpitfallsgstudentsgmaygcomegacrossgwhilegundertakinggtheirgresearch.gWheregagpitfallgha
sgbeengillustrated,gitgwill,gitgisghoped,ghelpgyourgstudentsgavoidgmakinggthegsamegmista
5
©gPearsongEducationgLimitedg2019
, ke.gFurthergillustrationsgaregprovidedgbygfocusgongmanagementgresearchgandgresearchgi
ngthegnewsgboxes.
Focusgongmanagementgresearchgboxesgdiscussgrecentgresearchgingbusinessgandgman
agement.gThesegaregnormallygderivedgfromgrefereedgacademicgjournalgarticles,gandgstud
entsgareglikelygtogbegablegtogdownloadgthegactualgarticlesgfromgonlinegdatabasesgatgtheirg
university.
Focusgongresearchgingthegnewsgboxesgprovidegtopicalgnewsgarticlesgthatgillustrategper
tinentgresearch-
relatedgissues.gAllgthesegwillghelpgstudentsgtogunderstandgthegtechniquegorgideagandgtog
assessgitsgsuitabilitygorgappropriatenessgtogtheirgresearch.gBoxedgchecklistsgprovidegstu
dentsgwithgfurthergfocussedgguidancegforgtheirgowngresearch.
6
©gPearsongEducationgLimitedg2019
