SMPS CPSM - Domain 1 Multiple
Choice Questions with Correct
Answers 100% Pass
Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans - ✔✔b
Which phase of Levitt's Four Phases of Life Expectancy will have the most
opportunities?
a) Development
b) Growth
c) Maturity
d) Decline - ✔✔b
Katelyn Whitman, All Rights Reserved © 2025 1
, The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm - ✔✔c
Your firm wants to identify the type of opportunities exist in a specific market. Which
type of research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review - ✔✔a
Which approach to ethics ensures that benefits and costs are fairly distributed?
a) Utility
b) Rights
c) Motivation
d) Justice - ✔✔d
In which circumstance is it NOT appropriate to conduct a SWOT analysis?
Katelyn Whitman, All Rights Reserved © 2025 2
Choice Questions with Correct
Answers 100% Pass
Which of the following is NOT a way that research adds value?
a) Spotting trends
b) Providing an inexpensive alternative to strategic planning
c) Improving effectiveness of the sales process
d) Reducing risk by developing well-informed plans - ✔✔b
Which phase of Levitt's Four Phases of Life Expectancy will have the most
opportunities?
a) Development
b) Growth
c) Maturity
d) Decline - ✔✔b
Katelyn Whitman, All Rights Reserved © 2025 1
, The best research efforts:
a) Are broad in focus
b) Are performed quickly (1-2 weeks) to allow the firm to capitalize on trends
c) Use a combination of qualitative and quantitative methodologies
d) Conceal the identity of the sponsoring firm - ✔✔c
Your firm wants to identify the type of opportunities exist in a specific market. Which
type of research should you conduct?
a) Exploratory
b) Confirmatory
c) Client Satisfaction Survey
d) Literature Review - ✔✔a
Which approach to ethics ensures that benefits and costs are fairly distributed?
a) Utility
b) Rights
c) Motivation
d) Justice - ✔✔d
In which circumstance is it NOT appropriate to conduct a SWOT analysis?
Katelyn Whitman, All Rights Reserved © 2025 2
