FBLA Intro to Marketing Concepts
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing concept - CORRECT ANSWER - The philosophy that focuses on identifying
and satisfying customer needs.
Benefits of marketing - CORRECT ANSWER - Advantages gained from implementing
marketing strategies.
Importance of marketing - CORRECT ANSWER - The significance of marketing in
achieving business goals.
Seven functions of marketing - CORRECT ANSWER - Activities involved in the process
of marketing goods and services.
Marketing mix - CORRECT ANSWER - The combination of product, price, place, and
promotion strategies used to market a product or service.
Product mix - CORRECT ANSWER - The assortment of products or services offered by a
company.
Product mix strategies - CORRECT ANSWER - Different approaches to managing and
promoting various product classifications.
Legal aspects of product development - CORRECT ANSWER - Considerations related to
patents, copyrights, and trademarks when developing new products.
Branding - CORRECT ANSWER - The process of creating a unique name and image for a
product in the minds of consumers.
, Packaging - CORRECT ANSWER - The design and materials used to enclose and protect
a product.
Labeling - CORRECT ANSWER - The information or symbols attached to a product that
provide details about its contents, usage, and safety.
Product positioning - CORRECT ANSWER - The way marketers create an image or
identity for a product in the minds of the target market.
Factors influencing product price - CORRECT ANSWER - Elements such as cost, quality,
competition, and brand loyalty that affect the pricing of a product.
Purpose of selling - CORRECT ANSWER - The objective of persuading customers to
purchase a product or service.
Selling process - CORRECT ANSWER - The steps involved in making a sale, from
approaching the customer to closing the deal.
Customer benefits - CORRECT ANSWER - The advantages or value that customers gain
from a product or service.
Customer buying motives - CORRECT ANSWER - The reasons or factors that influence
customers' purchasing decisions.
Salespersons - CORRECT ANSWER - Individuals responsible for selling products or
services and building customer relationships.
Sales transaction - CORRECT ANSWER - The process of completing a sale, including
payment, packaging, and expressing gratitude to customers.
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Marketing concept - CORRECT ANSWER - The philosophy that focuses on identifying
and satisfying customer needs.
Benefits of marketing - CORRECT ANSWER - Advantages gained from implementing
marketing strategies.
Importance of marketing - CORRECT ANSWER - The significance of marketing in
achieving business goals.
Seven functions of marketing - CORRECT ANSWER - Activities involved in the process
of marketing goods and services.
Marketing mix - CORRECT ANSWER - The combination of product, price, place, and
promotion strategies used to market a product or service.
Product mix - CORRECT ANSWER - The assortment of products or services offered by a
company.
Product mix strategies - CORRECT ANSWER - Different approaches to managing and
promoting various product classifications.
Legal aspects of product development - CORRECT ANSWER - Considerations related to
patents, copyrights, and trademarks when developing new products.
Branding - CORRECT ANSWER - The process of creating a unique name and image for a
product in the minds of consumers.
, Packaging - CORRECT ANSWER - The design and materials used to enclose and protect
a product.
Labeling - CORRECT ANSWER - The information or symbols attached to a product that
provide details about its contents, usage, and safety.
Product positioning - CORRECT ANSWER - The way marketers create an image or
identity for a product in the minds of the target market.
Factors influencing product price - CORRECT ANSWER - Elements such as cost, quality,
competition, and brand loyalty that affect the pricing of a product.
Purpose of selling - CORRECT ANSWER - The objective of persuading customers to
purchase a product or service.
Selling process - CORRECT ANSWER - The steps involved in making a sale, from
approaching the customer to closing the deal.
Customer benefits - CORRECT ANSWER - The advantages or value that customers gain
from a product or service.
Customer buying motives - CORRECT ANSWER - The reasons or factors that influence
customers' purchasing decisions.
Salespersons - CORRECT ANSWER - Individuals responsible for selling products or
services and building customer relationships.
Sales transaction - CORRECT ANSWER - The process of completing a sale, including
payment, packaging, and expressing gratitude to customers.
