FBLA Sports Management UPDATED
Exam Questions and CORRECT Answers
borrowed equity - CORRECT ANSWER - using the appeal of an event to market a product.
exchanges - CORRECT ANSWER - transaction between a producer & consumer.
producers - CORRECT ANSWER - an individual that supplies a product or service.
consumers - CORRECT ANSWER - an individual that uses a product or service.
sports marketing - CORRECT ANSWER - the application of marketing principles to sports
and nonsports products through sports
sports - CORRECT ANSWER - a source of diversion engaged in for pleasure.
marketing of sports - CORRECT ANSWER - marketing principles used to market a team.
marketing thru sports - CORRECT ANSWER - marketing of a non-sports product during a
sporting event.
sports agent - CORRECT ANSWER - intermediary that markets talent and determines an
athlete's worth in a market.
sports intermediary - CORRECT ANSWER - organization that markets an event.
amateur - CORRECT ANSWER - an athlete which is NOT monetarily paid.
, audience - CORRECT ANSWER - all individuals at or exposed to an event.
behavioral segmentation - CORRECT ANSWER - segmentation based on rate of use.
consumer - CORRECT ANSWER - an individual which uses a product or service.
demographics - CORRECT ANSWER - segmentation based on measurable statistics.
customer - CORRECT ANSWER - an individual that makes a purchase.
gate receipt - CORRECT ANSWER - total money from ticket sales for an event.
geographics - CORRECT ANSWER - segmentation based on area, region, or climate.
market segment - CORRECT ANSWER - separating consumers into smaller groups.
niche market - CORRECT ANSWER - a relatively small market with specialized need.
organized sport - CORRECT ANSWER - a sport which is overseen by a sanctioning body.
professional - CORRECT ANSWER - an athlete which is monetarily paid for performance.
psychographics - CORRECT ANSWER - segmentation based on personal interest and
activities.
sport - CORRECT ANSWER - a source of diversion or activity engaged in for pleasure.
Exam Questions and CORRECT Answers
borrowed equity - CORRECT ANSWER - using the appeal of an event to market a product.
exchanges - CORRECT ANSWER - transaction between a producer & consumer.
producers - CORRECT ANSWER - an individual that supplies a product or service.
consumers - CORRECT ANSWER - an individual that uses a product or service.
sports marketing - CORRECT ANSWER - the application of marketing principles to sports
and nonsports products through sports
sports - CORRECT ANSWER - a source of diversion engaged in for pleasure.
marketing of sports - CORRECT ANSWER - marketing principles used to market a team.
marketing thru sports - CORRECT ANSWER - marketing of a non-sports product during a
sporting event.
sports agent - CORRECT ANSWER - intermediary that markets talent and determines an
athlete's worth in a market.
sports intermediary - CORRECT ANSWER - organization that markets an event.
amateur - CORRECT ANSWER - an athlete which is NOT monetarily paid.
, audience - CORRECT ANSWER - all individuals at or exposed to an event.
behavioral segmentation - CORRECT ANSWER - segmentation based on rate of use.
consumer - CORRECT ANSWER - an individual which uses a product or service.
demographics - CORRECT ANSWER - segmentation based on measurable statistics.
customer - CORRECT ANSWER - an individual that makes a purchase.
gate receipt - CORRECT ANSWER - total money from ticket sales for an event.
geographics - CORRECT ANSWER - segmentation based on area, region, or climate.
market segment - CORRECT ANSWER - separating consumers into smaller groups.
niche market - CORRECT ANSWER - a relatively small market with specialized need.
organized sport - CORRECT ANSWER - a sport which is overseen by a sanctioning body.
professional - CORRECT ANSWER - an athlete which is monetarily paid for performance.
psychographics - CORRECT ANSWER - segmentation based on personal interest and
activities.
sport - CORRECT ANSWER - a source of diversion or activity engaged in for pleasure.
