BRM - FINAL EXAM UPDATED Exam
Questions and CORRECT Answers
1. Research undertaken to help solve specific marketing problems is called ________. -
CORRECT ANSWER - A) problem-solving research
2. If an outside agency was brought in to conduct work for a research project after the first three
steps in the marketing research process were completed, which step would the agency conduct?"
- CORRECT ANSWER - E) doing fieldwork or collecting data
3. The problem audit involves discussions with the decision maker on all of the following issues
EXCEPT: - CORRECT ANSWER - E) the national culture as it's related to a country's
trade barriers
4. Which of the following is NOT an issue that would be addressed in a management decision
problem? - CORRECT ANSWER - C) Determine the impact on sales and profits of
various levels of price changes.
5. Which statement is not true about research design? - CORRECT ANSWER - C)
Research design is undertaken before developing the approach to the problem.
6. Which of the following is a characteristic of descriptive research designs? - CORRECT
ANSWER - B) marked by the prior formulation of specific hypothesis
7. Which of the following types of general surveys measure the same group of respondents
overtime but not necessarily on the same variables?" - CORRECT ANSWER - B) panel
surveys
8. Which of the following are described as loosely structured conversations with individuals
drawn from the target audience? - CORRECT ANSWER - E) depth interviews
, 9. The advantages of using in-home interviewing to collect research data include all of the
following EXCEPT: - CORRECT ANSWER - B) least expensive.
10. The recording of behavioral patterns of people, objects, and events in a systematic manner to
obtain information about the phenomenon of interest is called ________." - CORRECT
ANSWER - B) observation
11. A scale for measuring attitudes that consist of a single adjective in the middle of an even-
numbered range of values is called a ________. - CORRECT ANSWER - C) Stapel scale
12. Which of the following is the last step in the questionnaire design process? - CORRECT
ANSWER - B) eliminate bugs by pretesting
13. What is the definition of marketing research? - CORRECT ANSWER - D) The process
of designing, gathering, analyzing, and reporting information that may be used to solve a specific
marketing problem
14. The marketing research process contains multiple steps. The first step of the process is: -
CORRECT ANSWER - B) Defining the problem
15. Tasks involved in defining the research problem include: - CORRECT ANSWER - C)
Both A and B (A) Discussions with decision makers; B) Qualitative research)
16. Marketing research problem - CORRECT ANSWER - B) Focuses on the underlying
causes
17. An explicit specification of a set of variables and their interrelationships designed to
represent some real system or process in whole or in part is called a(n) ________ - CORRECT
ANSWER - A) analytical model
18. An unproved statement or proposition about a factor or phenomenon that is of interest to the
researcher is called a(n) ________ - CORRECT ANSWER - B) hypothesis
Questions and CORRECT Answers
1. Research undertaken to help solve specific marketing problems is called ________. -
CORRECT ANSWER - A) problem-solving research
2. If an outside agency was brought in to conduct work for a research project after the first three
steps in the marketing research process were completed, which step would the agency conduct?"
- CORRECT ANSWER - E) doing fieldwork or collecting data
3. The problem audit involves discussions with the decision maker on all of the following issues
EXCEPT: - CORRECT ANSWER - E) the national culture as it's related to a country's
trade barriers
4. Which of the following is NOT an issue that would be addressed in a management decision
problem? - CORRECT ANSWER - C) Determine the impact on sales and profits of
various levels of price changes.
5. Which statement is not true about research design? - CORRECT ANSWER - C)
Research design is undertaken before developing the approach to the problem.
6. Which of the following is a characteristic of descriptive research designs? - CORRECT
ANSWER - B) marked by the prior formulation of specific hypothesis
7. Which of the following types of general surveys measure the same group of respondents
overtime but not necessarily on the same variables?" - CORRECT ANSWER - B) panel
surveys
8. Which of the following are described as loosely structured conversations with individuals
drawn from the target audience? - CORRECT ANSWER - E) depth interviews
, 9. The advantages of using in-home interviewing to collect research data include all of the
following EXCEPT: - CORRECT ANSWER - B) least expensive.
10. The recording of behavioral patterns of people, objects, and events in a systematic manner to
obtain information about the phenomenon of interest is called ________." - CORRECT
ANSWER - B) observation
11. A scale for measuring attitudes that consist of a single adjective in the middle of an even-
numbered range of values is called a ________. - CORRECT ANSWER - C) Stapel scale
12. Which of the following is the last step in the questionnaire design process? - CORRECT
ANSWER - B) eliminate bugs by pretesting
13. What is the definition of marketing research? - CORRECT ANSWER - D) The process
of designing, gathering, analyzing, and reporting information that may be used to solve a specific
marketing problem
14. The marketing research process contains multiple steps. The first step of the process is: -
CORRECT ANSWER - B) Defining the problem
15. Tasks involved in defining the research problem include: - CORRECT ANSWER - C)
Both A and B (A) Discussions with decision makers; B) Qualitative research)
16. Marketing research problem - CORRECT ANSWER - B) Focuses on the underlying
causes
17. An explicit specification of a set of variables and their interrelationships designed to
represent some real system or process in whole or in part is called a(n) ________ - CORRECT
ANSWER - A) analytical model
18. An unproved statement or proposition about a factor or phenomenon that is of interest to the
researcher is called a(n) ________ - CORRECT ANSWER - B) hypothesis
