Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
1) Communication is best defined as
A) the encoding of a message intended for a recipient.
B) conversation between two or a few people.
C) the process of creating shared meaning.
D) the product of large media industries.
2) Which of the following is true of feedback?
A) Feedback is the response to a given communication.
B) Feedback is distortion typically attributed to electronic equipment.
C) Feedback is sometimes present in communication.
D) Feedback is rarely present in communication.
3) Communication between two or a few people is
A) mass communication.
B) feedback.
C) interpersonal communication.
D) reciprocal communication.
4) When messages are transformed into an understandable sign and symbol system by a
participant in the communication process, ________ is said to have occurred.
A) noise
B) encoding
C) decoding
D) feedback
5) When signs and symbols are interpreted by a participant in the communication
process,________ is said to have occurred.
A) noise
B) encoding
C) decoding
D) feedback
6) Anything that interferes with successful communication is said to be
A) noise.
B) encoding.
C) decoding.
D) feedback.
1
,Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
7) In communication, the means by which messages are carried is
A) the feedback loop.
B) encoding.
C) decoding.
D) the medium.
8) The process of creating shared meaning between the mass media and their audiences is
A) mass communication.
B) feedback.
C) interpersonal communication.
D) encoding.
9) In mass communication, feedback is typically
A) instant and direct.
B) quite powerful.
C) absent.
D) delayed and inferential.
10) Large, hierarchically structured organizations are typical of
A) mass communication.
B) feedback.
C) interpersonal communication.
D) noise.
11) Ongoing and reciprocal messages are characteristic of
A) mass communication.
B) feedback.
C) interpersonal communication.
D) noise.
12) "Communication is a symbolic process whereby reality is produced, maintained, repaired,
and transformed" is
A) the cultural definition of communication.
B) a sophisticated definition of feedback.
C) interpersonal communication when it works well.
D) the biological definition of communication.
2
,Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
13) No matter what the newspaper says about your favored candidate for mayor, you believe it is
underselling her candidacy, including the articles that claim to support her. You may be
suffering from
A) the hostile media effect.
B) confirmation bias.
C) noise.
D) negative feedback.
14) Culture is
A) opera, theater, and symphonic music.
B) communication between two or a few people.
C) the learned behavior of members of a given social group.
D) the improvement of public tastes.
15) The culture that seems to hold sway with the majority of a given people is the ________
culture.
A) primary
B) bounded
C) dominant
D) transformed
16) Groups with specific but not dominant cultures that exist as part of those larger cultures are
________ cultures.
A) secondary
B) bounded
C) minority
D) transformed
17) Culture is constructed and maintained through
A) the mass media.
B) feedback.
C) encoding and decoding.
D) communication.
3
, Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
18) The idea that machines and their development drive economic and cultural change is
A) technological determinism.
B) manifest destiny.
C) technological despotism.
D) latent destiny.
19) Lasswell's model of communication is expressed as "Who Says What in Which Channel
________ with What Effect."
A) with How Much Noise
B) to Whom
C) Using Which Medium
D) to Which Interpreter
20) The Osgood and Schramm conception of the mass communication process replaces source
and receiver with
A) initiator and destination.
B) interpreters.
C) decoders.
D) Participant A and Participant B.
21) Culture is the world made meaningful; it is socially constructed and maintained through
communication. It limits as well as liberates us; it differentiates as well as unites us. It
defines our realities and thereby
A) shapes the ways we think, feel, and act.
B) tells us what is true and false.
C) creates a national togetherness.
D) offers us hope for a unified future.
22) We can think of mass communication as a giant courtroom where, as a people, we discuss
and debate our culture—what it is and what we want it to be. This view sees mass
communication as a
A) cultural storyteller.
B) repository of cultural understanding.
C) cultural forum.
D) unrelenting agent of change.
4
Chapter 01 Mass Communication, Culture, and Media Literacy
1) Communication is best defined as
A) the encoding of a message intended for a recipient.
B) conversation between two or a few people.
C) the process of creating shared meaning.
D) the product of large media industries.
2) Which of the following is true of feedback?
A) Feedback is the response to a given communication.
B) Feedback is distortion typically attributed to electronic equipment.
C) Feedback is sometimes present in communication.
D) Feedback is rarely present in communication.
3) Communication between two or a few people is
A) mass communication.
B) feedback.
C) interpersonal communication.
D) reciprocal communication.
4) When messages are transformed into an understandable sign and symbol system by a
participant in the communication process, ________ is said to have occurred.
A) noise
B) encoding
C) decoding
D) feedback
5) When signs and symbols are interpreted by a participant in the communication
process,________ is said to have occurred.
A) noise
B) encoding
C) decoding
D) feedback
6) Anything that interferes with successful communication is said to be
A) noise.
B) encoding.
C) decoding.
D) feedback.
1
,Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
7) In communication, the means by which messages are carried is
A) the feedback loop.
B) encoding.
C) decoding.
D) the medium.
8) The process of creating shared meaning between the mass media and their audiences is
A) mass communication.
B) feedback.
C) interpersonal communication.
D) encoding.
9) In mass communication, feedback is typically
A) instant and direct.
B) quite powerful.
C) absent.
D) delayed and inferential.
10) Large, hierarchically structured organizations are typical of
A) mass communication.
B) feedback.
C) interpersonal communication.
D) noise.
11) Ongoing and reciprocal messages are characteristic of
A) mass communication.
B) feedback.
C) interpersonal communication.
D) noise.
12) "Communication is a symbolic process whereby reality is produced, maintained, repaired,
and transformed" is
A) the cultural definition of communication.
B) a sophisticated definition of feedback.
C) interpersonal communication when it works well.
D) the biological definition of communication.
2
,Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
13) No matter what the newspaper says about your favored candidate for mayor, you believe it is
underselling her candidacy, including the articles that claim to support her. You may be
suffering from
A) the hostile media effect.
B) confirmation bias.
C) noise.
D) negative feedback.
14) Culture is
A) opera, theater, and symphonic music.
B) communication between two or a few people.
C) the learned behavior of members of a given social group.
D) the improvement of public tastes.
15) The culture that seems to hold sway with the majority of a given people is the ________
culture.
A) primary
B) bounded
C) dominant
D) transformed
16) Groups with specific but not dominant cultures that exist as part of those larger cultures are
________ cultures.
A) secondary
B) bounded
C) minority
D) transformed
17) Culture is constructed and maintained through
A) the mass media.
B) feedback.
C) encoding and decoding.
D) communication.
3
, Test Bank for Introduction to Mass Communication
Chapter 01 Mass Communication, Culture, and Media Literacy
18) The idea that machines and their development drive economic and cultural change is
A) technological determinism.
B) manifest destiny.
C) technological despotism.
D) latent destiny.
19) Lasswell's model of communication is expressed as "Who Says What in Which Channel
________ with What Effect."
A) with How Much Noise
B) to Whom
C) Using Which Medium
D) to Which Interpreter
20) The Osgood and Schramm conception of the mass communication process replaces source
and receiver with
A) initiator and destination.
B) interpreters.
C) decoders.
D) Participant A and Participant B.
21) Culture is the world made meaningful; it is socially constructed and maintained through
communication. It limits as well as liberates us; it differentiates as well as unites us. It
defines our realities and thereby
A) shapes the ways we think, feel, and act.
B) tells us what is true and false.
C) creates a national togetherness.
D) offers us hope for a unified future.
22) We can think of mass communication as a giant courtroom where, as a people, we discuss
and debate our culture—what it is and what we want it to be. This view sees mass
communication as a
A) cultural storyteller.
B) repository of cultural understanding.
C) cultural forum.
D) unrelenting agent of change.
4
