What is finance? - correct answer the study of how people and businesses evaluate investments and
raise capital to fund them
How is finance different from economics? - correct answer It addresses not only how resources are
allocated but also under what terms and channels resources are allocated
How do I analyze a firm? - correct answer Look at a company's:
- Return on Assets
- Net Profit Margin (a profitability/efficiency measure)
- Total Asset Turnover (a productivity measure)
Return on Assets formula - correct answer Net Income/Total Assets
Net profit margin formula - correct answer net income/ sales
Total Asset Turnover Formula - correct answer Sales/Total Assets
What does having a low net profit margin mean? - correct answer Selling a lot for a low price
ex: Walmart
What does having a high net profit margin mean? - correct answer Selling a little for a lot ex: Tiffany's
Return on Equity formula - correct answer Net Income/Shareholder's Equity
or