Luxury Industry, Luxury & Sustainability, Creation &
Branding, and Retail & Customer Experience
Questions) Terms & Definitions.
Terms in this set (10)
Analyze a Case: It can more easily afford to open a new shop in a prime
How does LVMH benefit location
from economies of scale?
, Analyze a Case: In which Marketing
value-chain function do the
various businesses owned by
LVMH most likely have the
most commonality or share
the most resources?
Analyze a Case: The The number of luxury-goods consumers has increased, as
economy is one element of the market has expanded to include the prosperous as well
the environment that can as the super wealthy.
impact the success of a
diversification strategy. How
has LVMH's sales been
affected by this type of
environmental change?
Analyze a Case: LVMH is It operates in many diverse industries
described as a
conglomerate. What does
this mean?
Related diversification
Determine Strategy:
Which label best fits the
diversification strategy
employed by LVMH?