test bank for consumer behaviour buying having and being eighth canadian edition

,ConsumerbBehaviour:bBuying,bHaving,bandbBeing,bCdn.b8eb(Solomon)b
Chapterb1bbAnbIntroductionbtobConsumerbBehaviour

1) InbstudyingbconsumersblikebGail,babcollegebstudent,bmarketersboftenbfindbitbusefulbtoblearnbtheirbi
nterestsbinbmusicborbclothing,bhowbtheybspendbtheirbleisurebtime,bandbevenbtheirbattitudesbaboutbsoc
ialbissues,btobbebablebtobcategorizebconsumersbaccordingbtobtheirblifestyles.bThisbsortbofbinformatio
nbisbcalled:
A) corebvalues.
B) psychographics.
C) configurations.
D) physiognomies.b
Answer:b B
Type:bMC
PagebRef:b2b
Skill:b Application
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

2) Tina,babsupervisorbofbdisplaysbforbSearsbCanada,bknowsbthatbattractivebdisplaysbcanbgenerateba
dditionalbsalesbofbparticularbitems.bFrombabmarketer'sbperspective,bthisbis:
A) abpurchasebissue.
B) abpostbpurchasebissue.
C) merchandisingbcomplexity.
D) ablossbleader.
Answer:b A
Type:bMC
PagebRef:b3b
Skill:b Application
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

3) Johnbisbthebvicebpresidentbofbmarketingbforbablocalbtourbguidebcompany.bHebisbconcernedbthatbh
isbcustomersbarebnotbrecommendingbhisbcompanybtobtheirbfriends.bForbJohn,bthisbproblembisba:
A) purchasebissue.
B) demographicbproblem.
C) prepurchasebissue.
D) postbpurchasebissue.b
Answer:b D
Type:bMC
PagebRef:b3b
Skill:b Application
Objective:b L1-01bConsumerbbehaviourbisbabprocess.




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Copyrightb©b2021bPearsonbCanadabInc.

,4) Thebexpandedbviewbofbthebexchangebthatbincludesbthebissuesbthatbinfluencebthebconsumerbb
efore,bduring,bandbafterbabpurchasebisbcalled:
A) thebvalue.
B) thebstrategicbfocus.
C) thebpre-sellbstrategy.
D) thebconsumptionbprocess.b
Answer:b D
Type:bMC
PagebRef:b3b
Skill:b Concept
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

5) Gailbdecidesbtobtakebabbreakbfrombstudyingbandbgoesbonlinebtobcheckbthingsbout.bShebconnectsb
withbonebofbthebproductbdiscussionbgroupsbthatbshebparticipatesbin.bThisbisbanbexamplebofba:
A) lifestylebdiscussion.
B) brandbcompetition.
C) consumptionbcommunity.
D) marketplacebcompetition.b
Answer:b C
Type:bMC
PagebRef:b2b
Skill:b Application
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

6) Ifbabproductbsucceedsbinbsatisfyingbneedsbandbisbpurchasedboverbandboverbagain,bitbmostblikelybh
asbattained:
A) productbseparation.
B) brandbloyalty.
C) lifestylebvariation.
D) purchasebconception.
Answer:b B
Type:bMC
PagebRef:b2b
Skill:b Concept
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

7) Consumerbbehaviourbasbabdisciplinebdealsbmainlybwithbwhatbhappensbatbthebpointbofbpurchase.b
Answer:b FALSE
Type:bTF
PagebRef:b3b
Skill:b Concept
Objective:b L1-01bConsumerbbehaviourbisbabprocess.

8) Thebexpandedbviewbofbconsumerbbehaviourbrecognizesbthatbthebconsumptionbprocessbincludesbi
ssuesbthatbinfluencebconsumersbbefore,bduring,bandbafterbabpurchasebisbmade.
Answer:b TRUE
Type:bTF
2
Copyrightb©b2021bPearsonbCanadabInc.

, PagebRef:b3b
Skill:b Concept
Objective:b L1-01bConsumerbbehaviourbisbabprocess.




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Copyrightb©b2021bPearsonbCanadabInc.