Hemlines and Stock market ✅✅As the stock market rises, so does the hemline
What are the social and cultural effects in fashion? ✅✅-Hemlines/stock market
-War and revolutions
-Peacetime and prosperity
-Civil rights/Communication
-Travel/Entertainment
What is one of the greatest economic factors? ✅✅Fashion
What is fashion in harmony with? ✅✅With the time it is in
What are some fashion trends and developments? ✅✅-Horrific events
-Technology
-Scientific Breakthroughs
-Influencers
Books Definition of Fashion ✅✅Style or styles of clothes/accessories
worn at a particular time by a particular group of people
Fashion Industries ✅✅Those engaged in manufacturing the materials and finished products used
in the production of apparel & accessories for men, women and children.
Fashion Business ✅✅Includes all the industries and services connected with fashion goods or
services .
Marketing ✅✅Diverse activities that identify consumer needs and promote products effectively
so that they will sell easily.
, Fashion Marketing ✅✅Marketing of apparel, accessories and other fashion related products to
the ultimate consumer.
Fashion Marketing Merchandising ✅✅Planning required to have the right merchandise at the
right time, in the right place, in the right quantities, at the right prices with the right sales promotion
for a target customer.
Misconceptions about Fashion ✅✅• Designers and retailers dictate what the fashion will be , then
force it on helpless consumers.
• Fashion acts as influence on women only.
• Fashion is a mysterious and unpredictable force.
Style ✅✅In apparel ,the characteristic or distinctive appearance of a garment - features that make
it unique and different from other garments
Fashion ✅✅A style that is accepted and used by the majority of a group at one time
Design ✅✅A particular or individual interpretation , version or treatment of a style
Taste ✅✅Prevailing opinion of what is and what is not attractive and appropriate
Classic ✅✅A style or design that satisfies a basic need and remains in general fashion acceptance
for an extended period of time.
Fad ✅✅Sweeps into popularity and then quickly disappears
Trend ✅✅A general direction or movement in which something is developing or changing
Four Components of Fashion ✅✅Silhouette, Details, Texture, Color
3 types of silhouette ✅✅1. Straight or Tubular