Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
Measuring the average sentiment expressed about a company on social media platforms may not
be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of their
performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is sometimes
inaccurate
©) None of these are correct
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the
site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 3,000/500 = 6
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
© HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent across the
internet Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation Awareness — Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
© Create captivating design
©) Drive conversions
© Maximize revenue Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the search
engine results page Someone types the name of a website into a search bar and clicks the
first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for Links from other websites that are not
paid for
Questions And Answers 100% Correct
Measuring the average sentiment expressed about a company on social media platforms may not
be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of their
performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is sometimes
inaccurate
©) None of these are correct
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the
site's average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 3,000/500 = 6
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a first-time
visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location A cookie
Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
© HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent across the
internet Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation Awareness — Interest > Desire > Action
Which of the following is NOT an aspect of successful websites?
© Generate traffic
, Digital Marketing - Stukent Certification Exam
Questions And Answers 100% Correct
© Create captivating design
©) Drive conversions
© Maximize revenue Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the search
engine results page Someone types the name of a website into a search bar and clicks the
first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for Links from other websites that are not
paid for
