HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM WITH VERIFIED ANSWERS
1. 3 months To keep your content calendar agile, it shouldn't extend
more than...
2. How much mon- All of the following are attributes of a content creation
ey it will cost workflow EXCEPT
to complete ini-
tiative
3. No, the edi- You asked your colleague to provide feedback on a blog
tor should have post you recently wrote. When they sent you their feed-
tracked changes back, they made edits directly in the doc. Is this a best
which would practice for a content editing process?
have shown you
where they would
apply recom-
mended edits.
4. False True or false? You should use a consistent naming system
to store and easily identify hosted files.
5. False. As busi- True or false? Your content creation framework should stay
ness goals and consistent over time
content change,
so should your
process to sup-
port them
6. False True or false? If you want to produce great content, then
you need to hire an in-house content creator
7. False. Exten- True or false? When possible, you should try and use
sive vocabulary extensive vocabulary in your writing.
makes you ap-
pear less credi-
ble and confident
8. Passive Fill in the blank: The following sentence is an example of
voice? "The grocery shopping was done
by your father."
1/7
, HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM WITH VERIFIED ANSWERS
9. All of the above To help increase awareness for an upcoming product
launch, your manager increases paid promotion funds by
300%. Which channels could you disperse these funds to?
10. When it's per- When is the most effective time to boost content on social
forming well. media?
11. False. You should True or false? You should post the same message across
customize the all of your social channels.
message based
on the platform
12. pinterest Which network has the longest life for a piece of content?
13. Twitter On which social network should you share content most
frequently?
14. customer rela- What does CRM stand for?
tionship manage-
ment
15. Reach Which KPI is most likely to be a vanity metric?
16. all of the above What is the purpose of the delight stage of the inbound
methodology?
17. False True or false? As buying behavior changes, the inbound
philosophy will also evolve.
18. Forces, friction Fill in the blanks: Tail winds are to : as head-
winds are to .
19. Brand keyword What is the difference between a brand keyword and a
= includes brand non-brand keyword?
name
20. They protect What is one benefit of running search ads for brand key-
your traffic if a words?
competitor bids
2/7
1. 3 months To keep your content calendar agile, it shouldn't extend
more than...
2. How much mon- All of the following are attributes of a content creation
ey it will cost workflow EXCEPT
to complete ini-
tiative
3. No, the edi- You asked your colleague to provide feedback on a blog
tor should have post you recently wrote. When they sent you their feed-
tracked changes back, they made edits directly in the doc. Is this a best
which would practice for a content editing process?
have shown you
where they would
apply recom-
mended edits.
4. False True or false? You should use a consistent naming system
to store and easily identify hosted files.
5. False. As busi- True or false? Your content creation framework should stay
ness goals and consistent over time
content change,
so should your
process to sup-
port them
6. False True or false? If you want to produce great content, then
you need to hire an in-house content creator
7. False. Exten- True or false? When possible, you should try and use
sive vocabulary extensive vocabulary in your writing.
makes you ap-
pear less credi-
ble and confident
8. Passive Fill in the blank: The following sentence is an example of
voice? "The grocery shopping was done
by your father."
1/7
, HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM WITH VERIFIED ANSWERS
9. All of the above To help increase awareness for an upcoming product
launch, your manager increases paid promotion funds by
300%. Which channels could you disperse these funds to?
10. When it's per- When is the most effective time to boost content on social
forming well. media?
11. False. You should True or false? You should post the same message across
customize the all of your social channels.
message based
on the platform
12. pinterest Which network has the longest life for a piece of content?
13. Twitter On which social network should you share content most
frequently?
14. customer rela- What does CRM stand for?
tionship manage-
ment
15. Reach Which KPI is most likely to be a vanity metric?
16. all of the above What is the purpose of the delight stage of the inbound
methodology?
17. False True or false? As buying behavior changes, the inbound
philosophy will also evolve.
18. Forces, friction Fill in the blanks: Tail winds are to : as head-
winds are to .
19. Brand keyword What is the difference between a brand keyword and a
= includes brand non-brand keyword?
name
20. They protect What is one benefit of running search ads for brand key-
your traffic if a words?
competitor bids
2/7
