Comms 211 Exam Questions With Correct
Answers A+
What are the four basic functions of the process of public relations listed in the reading? (RACE)
- Answer✔Research
Action Planning
Communication
Evaluation
In the field of public relations "Publics" may be classified into two major groups what are they? -
Answer✔Internal
External
What is writer-based prose? - Answer✔Writing composed from the writer's point of view rather
than the reader's point of view. Info. the writer thinks is important as opposed to focusing on the
reason someone is reading it.
What are the tasks of a public relations practitioner listed in the reading? - Answer✔Handle
communication with internal and external publics
Counsel management on good public relations practices
Work with news media
Help to produce functions and events
According to the assigned reading, what percentage of news releases get published? -
Answer✔Fewer than 10%
What are the three things that a news release should have at the top of the page, according to the
assigned reading? - Answer✔Headline,
name and contact information of person in organization that can be reached for more
information,
release time
What does VNR stand for in the public relations field? - Answer✔Video News Release
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