Google Ads Search Certification UPDATED
ACTUAL Questions and CORRECT
Answers
Shopping - CORRECT ANSWER - These ads promote your products by giving users
detailed information about what you're selling. They appear on Google Shopping and next to
search results.
Search - CORRECT ANSWER - These ads show up next to Google search results and on
other Google partner sites, like YouTube, when people search for products or services you offer.
Universal App - CORRECT ANSWER - These ads drive engagement, app installs, and in-
app purchases. They appear across the Google Search and Display Networks, as well as on
Google Play and YouTube.
Video - CORRECT ANSWER - These ads appear on their own or within other streaming
video content on YouTube and across the Google Display Network.
How can Google Ads help you advance your business goals? - CORRECT ANSWER --
By driving online, in-app, in-person, and over-the-phone sales
-By building awareness of your brand
-By influencing consideration of your products and services
What are the three main automation components of Smart Display campaigns? - CORRECT
ANSWER - -Automated Creatives
-Automated Bidding
-Automated Targeting
Which of the following is not a component of Google Display ads' value proposition? -
CORRECT ANSWER - Search
, Target ROAS - CORRECT ANSWER - Revenue
Target CPA - CORRECT ANSWER - Conversions
Target Impression Share - CORRECT ANSWER - Visibility
Maximize Clicks - CORRECT ANSWER - Traffic
Which of the following is a core benefit of Google Ads automated bidding? - CORRECT
ANSWER - Auction-Time Bidding
What are the three marketing objectives that can be met via targeting on Google Display ads? -
CORRECT ANSWER - - Build Awareness
- Drive Action
- Influence Consideration
What two types of remarketing can be used on Google Display ads? - CORRECT
ANSWER - - Dynamic Remarketing
- Standard Remarketing
Which targeting option is best for achieving brand awareness? - CORRECT ANSWER -
Affinity
Which targeting option is best for influencing consideration? - CORRECT ANSWER -
Custom Intent
What two main ad formats can be used in a Google Display ads campaign? - CORRECT
ANSWER - -Uploaded Ads
ACTUAL Questions and CORRECT
Answers
Shopping - CORRECT ANSWER - These ads promote your products by giving users
detailed information about what you're selling. They appear on Google Shopping and next to
search results.
Search - CORRECT ANSWER - These ads show up next to Google search results and on
other Google partner sites, like YouTube, when people search for products or services you offer.
Universal App - CORRECT ANSWER - These ads drive engagement, app installs, and in-
app purchases. They appear across the Google Search and Display Networks, as well as on
Google Play and YouTube.
Video - CORRECT ANSWER - These ads appear on their own or within other streaming
video content on YouTube and across the Google Display Network.
How can Google Ads help you advance your business goals? - CORRECT ANSWER --
By driving online, in-app, in-person, and over-the-phone sales
-By building awareness of your brand
-By influencing consideration of your products and services
What are the three main automation components of Smart Display campaigns? - CORRECT
ANSWER - -Automated Creatives
-Automated Bidding
-Automated Targeting
Which of the following is not a component of Google Display ads' value proposition? -
CORRECT ANSWER - Search
, Target ROAS - CORRECT ANSWER - Revenue
Target CPA - CORRECT ANSWER - Conversions
Target Impression Share - CORRECT ANSWER - Visibility
Maximize Clicks - CORRECT ANSWER - Traffic
Which of the following is a core benefit of Google Ads automated bidding? - CORRECT
ANSWER - Auction-Time Bidding
What are the three marketing objectives that can be met via targeting on Google Display ads? -
CORRECT ANSWER - - Build Awareness
- Drive Action
- Influence Consideration
What two types of remarketing can be used on Google Display ads? - CORRECT
ANSWER - - Dynamic Remarketing
- Standard Remarketing
Which targeting option is best for achieving brand awareness? - CORRECT ANSWER -
Affinity
Which targeting option is best for influencing consideration? - CORRECT ANSWER -
Custom Intent
What two main ad formats can be used in a Google Display ads campaign? - CORRECT
ANSWER - -Uploaded Ads
