Unit 4: Business Communications
By Rais Mauthoor
Purposes and Sources
Introduction
This report will explain the different types of business information, their sources and
purposes. It will then move on to evaluate the external corporate communications of an
existing product or service. Afterwards, it will analyse different types of business
information and their sources. This assignment will also evaluate the appropriateness of
business information used to make strategic decisions. Finally, it will evaluate the
effectiveness of business information and its communication as key contributors to the
success of an organisation, using examples to illustrate points.
P1 Explain different types of business information, their
sources and purposes
Types of information
Verbal
Verbal communication is possibly the most effective and easiest approach when
communicating. In comparison to written communication, it can be used by juveniles far
more effectively, perhaps because it is more comfortable and there is no need to worry
about spelling, punctuation or grammar. Verbal messages can be said quickly or slowly,
it can also be interpreted differently to suit different audiences, therefore limiting the
chance for misunderstandings. Some teams and organisations such as the police use
radios to communicate long distance, this is far more efficient than writing emails
because it eliminates the time and effort required. Telephones are more suited for
civilian communication; however, it can be tricky to communicate with someone when
they are not near. Speeches can be used to express ideas and opinions. In a business
environment, using a combination of communication methods is best.
Written
Written communication is used to present documents that can be read. Unlike verbal
communication however, written communication excels in visual representations such
as diagrams and graphs. It is easier to explain technical ideas and solutions using
written communication. Written messages like emails can be revisited repeatedly to gain
a better understanding of what it means. It is much harder to do this verbally. Written
information can come from a variety of different sources for example, newspapers and
books.
Onscreen
On-screen information is any data that is designed to be presented on-screen. This can
be multimedia TV or CD-ROMs. On-screen information can include a range of visual
techniques to add emphasis, for instance graphics, audio and animations.
By Rais Mauthoor
Purposes and Sources
Introduction
This report will explain the different types of business information, their sources and
purposes. It will then move on to evaluate the external corporate communications of an
existing product or service. Afterwards, it will analyse different types of business
information and their sources. This assignment will also evaluate the appropriateness of
business information used to make strategic decisions. Finally, it will evaluate the
effectiveness of business information and its communication as key contributors to the
success of an organisation, using examples to illustrate points.
P1 Explain different types of business information, their
sources and purposes
Types of information
Verbal
Verbal communication is possibly the most effective and easiest approach when
communicating. In comparison to written communication, it can be used by juveniles far
more effectively, perhaps because it is more comfortable and there is no need to worry
about spelling, punctuation or grammar. Verbal messages can be said quickly or slowly,
it can also be interpreted differently to suit different audiences, therefore limiting the
chance for misunderstandings. Some teams and organisations such as the police use
radios to communicate long distance, this is far more efficient than writing emails
because it eliminates the time and effort required. Telephones are more suited for
civilian communication; however, it can be tricky to communicate with someone when
they are not near. Speeches can be used to express ideas and opinions. In a business
environment, using a combination of communication methods is best.
Written
Written communication is used to present documents that can be read. Unlike verbal
communication however, written communication excels in visual representations such
as diagrams and graphs. It is easier to explain technical ideas and solutions using
written communication. Written messages like emails can be revisited repeatedly to gain
a better understanding of what it means. It is much harder to do this verbally. Written
information can come from a variety of different sources for example, newspapers and
books.
Onscreen
On-screen information is any data that is designed to be presented on-screen. This can
be multimedia TV or CD-ROMs. On-screen information can include a range of visual
techniques to add emphasis, for instance graphics, audio and animations.
