Test Bank for
Marketing 4 Edition
th
By Shane Hunt, John
Mello, George Deitz
(All Chapters 1-16,
100% Original
Verified, A+ Grade)
All Chapters Arranged
Reverse: Chapter 16-1
,Chapter 16
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) In order to succeed, a corporate social responsibility program must be adopted and enacted
by all of the functional areas within a firm.
⊚ true
⊚ false
2) The four dimensions of corporate social responsibility are: social, legal, economic, and
philanthropic.
⊚ true
⊚ false
3) CSR programs often begin as a way of reducing the likelihood of legal problems and public
relations disasters, either at home or abroad.
⊚ true
⊚ false
4) An example of corporate philanthropy would be when a company that earns a profit decides
to give each of its employees a bonus.
⊚ true
⊚ false
5) The biggest mistake marketers make when auditing a corporate social responsibility program
is using both quantitative and qualitative measurements.
⊚ true
⊚ false
6) Corporate philanthropy is the policy or practice of employees volunteering their time or
talents for charitable, educational, or other worthwhile activities, especially in the
community.
⊚ true
⊚ false
7) Sustainability is the idea that companies should be able to sustain production levels equal to
consumer demand.
⊚ true
⊚ false
Version 1 1
,Chapter 16
8) One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to
cut costs using sustainable practices as a guideline.
⊚ true
⊚ false
9) Employees tend to be engaged when they work for a company that expresses sustainability
goals and holds itself accountable to its stakeholders.
⊚ true
⊚ false
10) Consumerism is a movement made up of consumers that focuses on getting companies to
produce less.
⊚ true
⊚ false
11) In order to combat consumers' negative perceptions of sustainable products, firms must
design and produce sustainable products of high quality.
⊚ true
⊚ false
12) Delilah is concerned about sustainability. When she dines out, she always chooses the
seafood restaurant near her office because it only buys fish from suppliers that practice
sustainable fishing methods. Both Delilah and the seafood restaurant are part of the green
market.
⊚ true
⊚ false
13) Consumerism is a movement of citizens, government agencies, and the business community
that advocates the preservation, restoration, and improvement of the environment.
⊚ true
⊚ false
14) Strategic greening involves implementing limited changes within a single area of the
organization.
⊚ true
⊚ false
Version 1 2
, Chapter 16
15) A firm that redesigns its product packaging in order to use less material and water to
manufacture it is involved in tactical greening.
⊚ true
⊚ false
16) Strategic greening integrates and coordinates all of the firm's activities on environmental
issues across every functional area of the firm.
⊚ true
⊚ false
17) The beyond compliance leadership strategy involves identifying environmentally friendly
practices that also have the effect of creating cost savings and driving efficiencies throughout
the organization.
⊚ true
⊚ false
18) Seventh Generation's cleaning products are made from renewable, plant-based ingredients
that come in recycled packaging. Seventh Generation is most likely using an eco-branding
strategy.
⊚ true
⊚ false
19) A beyond compliance leadership strategy entails reshaping the industry through the creation
of differential value for consumers and through making contributions to society in the form
of both reduced costs and reduced environmental impact.
⊚ true
⊚ false
20) The end result of adhering to environmental regulations is that firms lose revenue in the
process.
⊚ true
⊚ false
21) Implementing sustainability efforts on a global scale is a relatively easy process since there
are few political barriers firms must overcome.
⊚ true
⊚ false
Version 1 3
Marketing 4 Edition
th
By Shane Hunt, John
Mello, George Deitz
(All Chapters 1-16,
100% Original
Verified, A+ Grade)
All Chapters Arranged
Reverse: Chapter 16-1
,Chapter 16
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) In order to succeed, a corporate social responsibility program must be adopted and enacted
by all of the functional areas within a firm.
⊚ true
⊚ false
2) The four dimensions of corporate social responsibility are: social, legal, economic, and
philanthropic.
⊚ true
⊚ false
3) CSR programs often begin as a way of reducing the likelihood of legal problems and public
relations disasters, either at home or abroad.
⊚ true
⊚ false
4) An example of corporate philanthropy would be when a company that earns a profit decides
to give each of its employees a bonus.
⊚ true
⊚ false
5) The biggest mistake marketers make when auditing a corporate social responsibility program
is using both quantitative and qualitative measurements.
⊚ true
⊚ false
6) Corporate philanthropy is the policy or practice of employees volunteering their time or
talents for charitable, educational, or other worthwhile activities, especially in the
community.
⊚ true
⊚ false
7) Sustainability is the idea that companies should be able to sustain production levels equal to
consumer demand.
⊚ true
⊚ false
Version 1 1
,Chapter 16
8) One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to
cut costs using sustainable practices as a guideline.
⊚ true
⊚ false
9) Employees tend to be engaged when they work for a company that expresses sustainability
goals and holds itself accountable to its stakeholders.
⊚ true
⊚ false
10) Consumerism is a movement made up of consumers that focuses on getting companies to
produce less.
⊚ true
⊚ false
11) In order to combat consumers' negative perceptions of sustainable products, firms must
design and produce sustainable products of high quality.
⊚ true
⊚ false
12) Delilah is concerned about sustainability. When she dines out, she always chooses the
seafood restaurant near her office because it only buys fish from suppliers that practice
sustainable fishing methods. Both Delilah and the seafood restaurant are part of the green
market.
⊚ true
⊚ false
13) Consumerism is a movement of citizens, government agencies, and the business community
that advocates the preservation, restoration, and improvement of the environment.
⊚ true
⊚ false
14) Strategic greening involves implementing limited changes within a single area of the
organization.
⊚ true
⊚ false
Version 1 2
, Chapter 16
15) A firm that redesigns its product packaging in order to use less material and water to
manufacture it is involved in tactical greening.
⊚ true
⊚ false
16) Strategic greening integrates and coordinates all of the firm's activities on environmental
issues across every functional area of the firm.
⊚ true
⊚ false
17) The beyond compliance leadership strategy involves identifying environmentally friendly
practices that also have the effect of creating cost savings and driving efficiencies throughout
the organization.
⊚ true
⊚ false
18) Seventh Generation's cleaning products are made from renewable, plant-based ingredients
that come in recycled packaging. Seventh Generation is most likely using an eco-branding
strategy.
⊚ true
⊚ false
19) A beyond compliance leadership strategy entails reshaping the industry through the creation
of differential value for consumers and through making contributions to society in the form
of both reduced costs and reduced environmental impact.
⊚ true
⊚ false
20) The end result of adhering to environmental regulations is that firms lose revenue in the
process.
⊚ true
⊚ false
21) Implementing sustainability efforts on a global scale is a relatively easy process since there
are few political barriers firms must overcome.
⊚ true
⊚ false
Version 1 3
