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Unit 2 Organizing the Business
Graduate applies the competencies from across core curriculum, demonstrating the
ability to lead the implementation of the mission, strategy, and goals of an organization.
- Answer - ✔✔Module 1: Strategic Planning - Name the company. Establish corporate
goals and overall business strategy. Understand the functions within an organization.
Module 2: Operating in a Global Marketplace - Analyze the market survey.
Module 3: Understanding the Functions Within an Organization - Choose your primary
and secondary market segments. Design at least one brand for each target segment.
Schedule the opening of the first bike shop.
Unit 3: Product to Market - Answer - ✔✔Module 4: Market Research
Module 5: Ethical Decision-Making
Module 6: Capacity
Unit 4: Market Expansion - Answer - ✔✔Module 7: Financial Analysis
Module 8: Data-Driven Decision-Making
Unit 5: Investing in the Future - Answer - ✔✔Module 9: Resource Allocation
Module 10: Forecasting
Unit 6: Business Strategy Expansion - Answer - ✔✔Module 11: Performance Metrics
Unit 7: Business Optimization - Answer - ✔✔Module 12: Strategy Refinement
Module 13: Presenting Results
-- Unit 2 - Organizing the business - Answer - ✔✔Applies competencies, demonstrating
ability to lead the implementation of the mission, strategy and goals of an organization.
Target market segment - Answer - ✔✔Target Market is a specific group of customers in
the broader target market who are most likely to buy a product or service.
Integrated Company - Answer - ✔✔A firm that owns and controls all aspects of the
business, incl. supply chain and retail outlets.
Module 1: Strategic Planning - Answer - ✔✔1) name the company.
2) est. corporate goals and overall business strategy.
3) Understand the functions within an organization.
, Strategic planning - Answer - ✔✔Process of defining organizational goals and the
strategies, tactics, and resources that will enable a firm to achieve them.
Business Analysis - Answer - ✔✔Data-driven process to ID the internal and external
impacting a business and its decisions.
1) Define overall business stragegy - Answer - ✔✔1) Strategic Planning
2) Business Analysis
Lesson 1: Developing SMART Goals - Answer - ✔✔SMART:
1) Specific
2) Measurable
3) Achievable
4) Relevant / Realistic
5) Time / Time Bound
Goals, Strategies, and Tactics - Answer - ✔✔Strategy - approach you take to achieve a
goal or strategic initiatives or strategic thrusts
Tactic - specific activity used to pursue a strategy that aligns to a goal.
Goals - Broad primary outcome that your organization hopes to achieve.
Cost Leadership - Answer - ✔✔A business-level strategy through which a company
seeks cost efficiencies in all operational areas.
Differentiation Strategy - Answer - ✔✔Distinguishing an organization's products from the
products of competitors on dimensions such as product design, quality, or after-sales
service.
Aligning Organization Functions to Your Business Strategy - Answer - ✔✔Coordinating
and allocating firm's resources so that a firm can carry out its plans and achieve its
goals.
Accomplished by determining work activities and dividing up tasks (division of labor),
grouping jobs and employees (departmentalization), and assigning authority and
responsibilities (delegation).
Involved in:
1) HR - recruiting best employees, adequate training, and motivating employees to
excel