MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers
MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers How many current DMA's are there? - ANS: 210 Columbia, Greenville, and Charleston DMA count? - ANS: 75, 88, 35 Syndicated ads - ANS: Sold within syndicated programming, so network affiliates may be different across geographic markets Ads placed in shows, Seinfield, judge judy, etc. Cable TV - ANS: Allows for more refined targeting Much more economical than network Highly targetable because of affinity marketing Easier to narrow down your audience due to highly specialized cable channels Local market TV - ANS: Buy only in your market Can choose programming which best reaches your audience TV Time slots - ANS: Daytime early morning news till 4 pm Fringe: early afternoon prior to local news, for children Primetime: 8-11pm best and most expensive TV strengths - ANS: Great for building through storytelling
Escuela, estudio y materia
- Institución
- University Of South Carolina
- Grado
- MKTG455 (MKTG455)
Información del documento
- Subido en
- 24 de diciembre de 2024
- Número de páginas
- 22
- Escrito en
- 2024/2025
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
Temas
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mktg455 exam 2
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marketing communications
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mktg455
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marketing communications and strategy