ANSWERs
Graham Technologies is a UK-based consumer electronics manufacturer. The
company markets netbooks, smartphones, laptops, and desktops in the international
market and each product division operates as a stand-alone profit center with
substantial autonomy. This is an example of a - ANSWER -Product structure
Which of the following is necessary for local responsiveness to effectively increase a
firm's competitiveness? - ANSWER -Local managers need to be able to make decisions
based on local needs
Which of the following is a disadvantage of a geographic area structure? - ANSWER
Geographic area managers potential lack of global orientation for developing and
managing products
Which of the following activities would be considered last by a manager while
developing strategies? - ANSWER -Deciding how best to contend with competitors
A _____ strategy is characterized by substantial control over country operations by
headquarters in order to increase efficiency and integration - ANSWER -Global
In which of the following are substantial autonomy and decision-making authority
delegated to a firm's subsidiaries around the world? - ANSWER -Decentralized
Approach
GramTech Solutions is a software develoment based in the US. The firm's CEO, David
Ghaster, wants to open an outlet in India. Being a visionary leader, he would - ANSWER
-Acquire managers with an international mind-set, showing an openness to and
awareness of diversity across cultures
A global industry is one in which competition is on a regional or worldwide scale. Which
of the following is more commonly a global industry? - ANSWER -Automobiles
A firm would be compelled to seek global integration when it has to - ANSWER
Capitalize on converging consumer trends and universal needs
, Which of the following tasks should a shoe manufacturing company perform first if it
needs to assess the global market opportunity? - ANSWER -Analyze the firm's
readiness to internationalize
Advances in communications and transportation technology have changed the
internationalization tendencies of firms by - ANSWER -Reducing the risk and difficulty of
doing business in foreign markets
When using the process of gradual elimination to screen potential country markets, a
researcher should first - ANSWER -Obtain general information on macro-level indicators
According to the Market Potential Indicators Index, _____ is an indicator of market size
- ANSWER -Urban population and electricity consumption
The size and growth rate of a country's middle class is termed as - ANSWER -Market
Consumption Capacity
Which of the following should be done by a company planning to internationalize when
it assesses market industry potential? - ANSWER -Develop a 3-5 year forecast of
industry sales for each target market
In order to estimate industry market potential, managers most likely require - ANSWER
-Market size and growth rates specific to the industry
The estimate of the share of annual industry sales the firm expects to generate in a
particular target market is known as - ANSWER -Company Sales Potential
____ is used by some firms to gauge long-term sales potential without fully committing
to a foreign market - ANSWER -Test Marketing
Trade audits may provide managers insight regarding - ANSWER -Competitors'
offerings and pricing
A global market opportunity is a favorable combination of circumstances, locations, or
timing that offer prospects for designing new products for the domestic market -
ANSWER -False
Licensing partners are independent businesses abroad that acquire rights and skills
from the focal firms to conduct local operations - ANSWER -False
International business is defined as the performance of _____ activities by firms across
national borders - ANSWER -Trade and Investment