ADPR Exam 3 questions n correct
answers verified already passed
Newspaper is the ________, and the Wall Street Journal is the ________. - correct answer ✔✔medium;
vehicle
Who sells space and time for a variety of media? - correct answer ✔✔media brokers
In the evolution of media, the ________ era featured electronic information transmitted through the
internet and saw the birth of e-commerce. - correct answer ✔✔digital
June's job at an advertising agency entails identifying and selecting media options based on research into
the audience profiles of various media as well as scheduling and budgeting. What is June's job
responsibility? - correct answer ✔✔media planning
The term ________ refers to the way messages are delivered to a target audience. - correct answer
✔✔media
Owned and earned media have overlap and are not neat, straightforward categories. - correct answer
✔✔True
Most of Nareema's friends consider her an expert on fashion, and Nareema regularly posts comments
about new fashion trends on Facebook and Twitter, where she has hundreds of followers. A clothing
marketer would likely look at Nareema as a potential brand advocate. - correct answer ✔✔True
Which of the following makes a cell phone or smartphone a personal point-of-sale device? - correct
answer ✔✔mobile marketing
The goal of ________ is to associate the brand with a fun, entertaining experience that creates positive
feelings for the brand. - correct answer ✔✔branded entertainment
, Interactive media are those forms that invite users to participate in creating the message or to respond
personally to the message. - correct answer ✔✔True
Touchpoints are contact points that touch our emotions. - correct answer ✔✔True
Refer to the passage below to answer the questions that follow.Acme, Inc. is a U.S. manufacturer of
industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who
purchase these goods as inputs for the systems they manufacture, such as power plants, heating and
cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has
never sold a product internationally, it intends to expand into foreign markets with a valve for which it
recently received a patent and that is superior to any offered anywhere in the world. As a part of this
expansion, Acme is developing an IMC plan.In a SWOT analysis, Acme's new patent is an example of a(n)
________. - correct answer ✔✔strength
Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover
"real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real
Beauty was successfully launched in 2004. Dove was practicing which type of marketing? - correct
answer ✔✔mission
Julian and his planning team are conducting a SWOT analysis for Parties-R-Us, a regional chain of party
supply stores. According to the research Julian received, a national party supply store chain is opening
five new retail outlets in the region in which Parties-R-Us currently is the market leader. In the SWOT
analysis for Parties-R-Us, this represents a weakness. - correct answer ✔✔False
________ links a company's mission and core values to a cause that connects with its customers'
interests. - correct answer ✔✔Mission Marketing
A(n) ________ is any advertising message that consumers believe reflects the opinions, beliefs, or
experiences of an individual, group, or institution. - correct answer ✔✔endorsement
Virtually all major advertisers and advertising agencies have in-house ad review procedures, typically
including reviews by agency and client attorneys. - correct answer ✔✔True
________ are frameworks for right actions and are primarily the domain of religion and philosophy. -
correct answer ✔✔Morals
answers verified already passed
Newspaper is the ________, and the Wall Street Journal is the ________. - correct answer ✔✔medium;
vehicle
Who sells space and time for a variety of media? - correct answer ✔✔media brokers
In the evolution of media, the ________ era featured electronic information transmitted through the
internet and saw the birth of e-commerce. - correct answer ✔✔digital
June's job at an advertising agency entails identifying and selecting media options based on research into
the audience profiles of various media as well as scheduling and budgeting. What is June's job
responsibility? - correct answer ✔✔media planning
The term ________ refers to the way messages are delivered to a target audience. - correct answer
✔✔media
Owned and earned media have overlap and are not neat, straightforward categories. - correct answer
✔✔True
Most of Nareema's friends consider her an expert on fashion, and Nareema regularly posts comments
about new fashion trends on Facebook and Twitter, where she has hundreds of followers. A clothing
marketer would likely look at Nareema as a potential brand advocate. - correct answer ✔✔True
Which of the following makes a cell phone or smartphone a personal point-of-sale device? - correct
answer ✔✔mobile marketing
The goal of ________ is to associate the brand with a fun, entertaining experience that creates positive
feelings for the brand. - correct answer ✔✔branded entertainment
, Interactive media are those forms that invite users to participate in creating the message or to respond
personally to the message. - correct answer ✔✔True
Touchpoints are contact points that touch our emotions. - correct answer ✔✔True
Refer to the passage below to answer the questions that follow.Acme, Inc. is a U.S. manufacturer of
industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who
purchase these goods as inputs for the systems they manufacture, such as power plants, heating and
cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has
never sold a product internationally, it intends to expand into foreign markets with a valve for which it
recently received a patent and that is superior to any offered anywhere in the world. As a part of this
expansion, Acme is developing an IMC plan.In a SWOT analysis, Acme's new patent is an example of a(n)
________. - correct answer ✔✔strength
Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover
"real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real
Beauty was successfully launched in 2004. Dove was practicing which type of marketing? - correct
answer ✔✔mission
Julian and his planning team are conducting a SWOT analysis for Parties-R-Us, a regional chain of party
supply stores. According to the research Julian received, a national party supply store chain is opening
five new retail outlets in the region in which Parties-R-Us currently is the market leader. In the SWOT
analysis for Parties-R-Us, this represents a weakness. - correct answer ✔✔False
________ links a company's mission and core values to a cause that connects with its customers'
interests. - correct answer ✔✔Mission Marketing
A(n) ________ is any advertising message that consumers believe reflects the opinions, beliefs, or
experiences of an individual, group, or institution. - correct answer ✔✔endorsement
Virtually all major advertisers and advertising agencies have in-house ad review procedures, typically
including reviews by agency and client attorneys. - correct answer ✔✔True
________ are frameworks for right actions and are primarily the domain of religion and philosophy. -
correct answer ✔✔Morals
