ADPR: Exam 3 Review questions with
100% correct answers rated A+
The term ________ refers to the way messages are delivered to a target audience. - correct answer
✔✔Media
Traditional media have seen a decline in advertising due to increased marketing budgets spent on which
of the following? - correct answer ✔✔Internet Advertising
IMC plans are ________. - correct answer ✔✔Multiplatform, multichannel, and multitargeted
Which of the following is NOT a type of measured media? - correct answer ✔✔Branded entertainment
Which of the following refers to the captivating quality of media that the audience finds engrossing? -
correct answer ✔✔Engagement
A media ________ is a specific television program, newspaper, magazine, or radio program. - correct
answer ✔✔Vehicle
Paid media buys take the forms of_______ and ________. - correct answer ✔✔Space; time
The term ________ refers to the ability of media planners to analyze the cost of a media buy relative to
the size of the medium's audience. - correct answer ✔✔Measured Media
A company is using ________ when it airs a television commercial to millions. - correct answer ✔✔Mass
media
Which of the following refers to communication channels through which messages can be sent to
identifiable groups of people with a distinct common interest? - correct answer ✔✔Niche media
,Media that offer opportunities for dialogue and two-way conversations between companies and
customers, as well as among consumers, are most accurately described as ________. - correct answer
✔✔Interactive
The internet, mail, and telephone are all examples of ________ media. - correct answer ✔✔Addressable
Which of the following is NOT an example of corporate media? - correct answer ✔✔Movie trailer
Traditional measured media such as print and broadcast are also referred to as ________ media
channels. - correct answer ✔✔Legacy
Which of the following is a type of place-based media channel? - correct answer ✔✔Kiosk
The traditional media, such as print and broadcast, are considered ________ media. - correct answer
✔✔Paid
Which of the following would be considered a type of earned media? - correct answer ✔✔Word of
mouth
Which of the following is a type of owned media? - correct answer ✔✔Company website
Which of the following is an advantage of owned media? - correct answer ✔✔Allows for control
Which of the following is an interactive advertising placement strategy defined as paid ads that are so
integrated with a web page's content and design that viewers feel the ad naturally belongs on the page?
- correct answer ✔✔Native advertising
In the evolution of media, the ________ era featured electronic information transmitted through the
internet and saw the birth of e-commerce. - correct answer ✔✔Digital
Which of the following is another name for cross-media? - correct answer ✔✔Multichannel
, When did Facebook first come online? - correct answer ✔✔2004
Which term refers to the digitization of the media, in which all of the mass media save and transmit
information through the same digital forms? - correct answer ✔✔Convergence
Which of the following is the most important media change that has occurred over the last twenty
years? - correct answer ✔✔The internet
Which medium is more multidimensional and interactive than the internet? - correct answer
✔✔Personal selling
Paid media lacks which of the following? - correct answer ✔✔Credibility
Which of the following is an advantage of owned media? - correct answer ✔✔Message control
Which of the following would NOT be considered owned media? - correct answer ✔✔Word-of-mouth
Scannable QR codes that link to product websites are now being used ________. - correct answer ✔✔In
print ads
Media ________ compile audience measurement data, media costs, and availability data. - correct
answer ✔✔Researchers
Who makes the strategic decisions outlined in the media plan? - correct answer ✔✔Media planners
Who sells space and time for a variety of media? - correct answer ✔✔Media brokers
Who implements the media plan? - correct answer ✔✔Media buyers
________ are independent organizations that specialize in doing media research, planning, and buying. -
correct answer ✔✔Media buying companies
100% correct answers rated A+
The term ________ refers to the way messages are delivered to a target audience. - correct answer
✔✔Media
Traditional media have seen a decline in advertising due to increased marketing budgets spent on which
of the following? - correct answer ✔✔Internet Advertising
IMC plans are ________. - correct answer ✔✔Multiplatform, multichannel, and multitargeted
Which of the following is NOT a type of measured media? - correct answer ✔✔Branded entertainment
Which of the following refers to the captivating quality of media that the audience finds engrossing? -
correct answer ✔✔Engagement
A media ________ is a specific television program, newspaper, magazine, or radio program. - correct
answer ✔✔Vehicle
Paid media buys take the forms of_______ and ________. - correct answer ✔✔Space; time
The term ________ refers to the ability of media planners to analyze the cost of a media buy relative to
the size of the medium's audience. - correct answer ✔✔Measured Media
A company is using ________ when it airs a television commercial to millions. - correct answer ✔✔Mass
media
Which of the following refers to communication channels through which messages can be sent to
identifiable groups of people with a distinct common interest? - correct answer ✔✔Niche media
,Media that offer opportunities for dialogue and two-way conversations between companies and
customers, as well as among consumers, are most accurately described as ________. - correct answer
✔✔Interactive
The internet, mail, and telephone are all examples of ________ media. - correct answer ✔✔Addressable
Which of the following is NOT an example of corporate media? - correct answer ✔✔Movie trailer
Traditional measured media such as print and broadcast are also referred to as ________ media
channels. - correct answer ✔✔Legacy
Which of the following is a type of place-based media channel? - correct answer ✔✔Kiosk
The traditional media, such as print and broadcast, are considered ________ media. - correct answer
✔✔Paid
Which of the following would be considered a type of earned media? - correct answer ✔✔Word of
mouth
Which of the following is a type of owned media? - correct answer ✔✔Company website
Which of the following is an advantage of owned media? - correct answer ✔✔Allows for control
Which of the following is an interactive advertising placement strategy defined as paid ads that are so
integrated with a web page's content and design that viewers feel the ad naturally belongs on the page?
- correct answer ✔✔Native advertising
In the evolution of media, the ________ era featured electronic information transmitted through the
internet and saw the birth of e-commerce. - correct answer ✔✔Digital
Which of the following is another name for cross-media? - correct answer ✔✔Multichannel
, When did Facebook first come online? - correct answer ✔✔2004
Which term refers to the digitization of the media, in which all of the mass media save and transmit
information through the same digital forms? - correct answer ✔✔Convergence
Which of the following is the most important media change that has occurred over the last twenty
years? - correct answer ✔✔The internet
Which medium is more multidimensional and interactive than the internet? - correct answer
✔✔Personal selling
Paid media lacks which of the following? - correct answer ✔✔Credibility
Which of the following is an advantage of owned media? - correct answer ✔✔Message control
Which of the following would NOT be considered owned media? - correct answer ✔✔Word-of-mouth
Scannable QR codes that link to product websites are now being used ________. - correct answer ✔✔In
print ads
Media ________ compile audience measurement data, media costs, and availability data. - correct
answer ✔✔Researchers
Who makes the strategic decisions outlined in the media plan? - correct answer ✔✔Media planners
Who sells space and time for a variety of media? - correct answer ✔✔Media brokers
Who implements the media plan? - correct answer ✔✔Media buyers
________ are independent organizations that specialize in doing media research, planning, and buying. -
correct answer ✔✔Media buying companies
