ADPR Exam 1 Nathaniel Evans well
answered to pass
______________ changed dramatically for hundreds of years - correct answer ✔✔advertising
makes you remember it later on - correct answer ✔✔extended effect
a form of advertising that has no exchange of money and is not considered an ad, these gain exposure by
being placed on television or in movies - correct answer ✔✔product placement
advertising in games: there is a ________ involved so it doesn't feel like an ad - correct answer ✔✔goal
looks and feels like not advertising. example: what appears to be a an editorial is actually a paid articles. -
correct answer ✔✔native advertising
old school advertising sent out ______ version of the ad, you do not see that as much now. we have the
capability to target ads and ______________ them according to your online behavior. - correct answer
✔✔1, personalize
advertisers respond to our __________ behavior - correct answer ✔✔media
social influence to sell products. example: kim k has tons of followers and people value her opinion,
people want to live vicariously through them. - correct answer ✔✔influencer advertising
______________ and __________ _________ are reshaping the communications environment. - correct
answer ✔✔technology, consumer control
reasons why technology and consumer control are reshaping the communications environment: - correct
answer ✔✔increase in 5g, reduced attention spans, new devices/platforms
, companies are trying to do what - correct answer ✔✔find new ways to reach you
how are companies trying to find new ways to reach you? making sense of _____ _______ and finding
better and more __________ ways to target and reach you. - correct answer ✔✔big data, engaging
OLD SCHOOL VIEW: What three criteria must be met for a communication to be classified as advertising:
- correct answer ✔✔must be paid for, delivered through mass media, attempting to persuade
NEW VIEW: three new ways to be classified as advertising: - correct answer ✔✔brands communicating
with people, brands communicating in order to make an impact now or in future
An integrated series of ads and promotions that communicate a central theme or idea. Can appear in
one media (TV) or multiple media (TV,print, radio) - correct answer ✔✔advertising campaign
coordinating promotional tools with advertising to build and maintain brand awareness, identity, and
preference - correct answer ✔✔integrated brand promotion
Pre-Printing Press - correct answer ✔✔premarketing era
1700s to early 1900s. Newspapers, magazines, and radio. - correct answer ✔✔Mass Communication Era
1920s to current. History in psych> what motivates, how to segment on demographics, psychographics,
now BIG DATA! - correct answer ✔✔Research era
Current with focus on consumer control, use of interactive devices, and social media. (REAL TIME)-ALSO
BIG DATA - correct answer ✔✔interactive era
4 fundamental influences on the evolution of advertising - correct answer ✔✔rise of capitalism,
industrial revolution, manufacturers pursuit of power, rise of mass media
free market>> need to compete>>> next to stimulate demand and persuade the audience (tool?
advertising!) - correct answer ✔✔rise of capitalism
answered to pass
______________ changed dramatically for hundreds of years - correct answer ✔✔advertising
makes you remember it later on - correct answer ✔✔extended effect
a form of advertising that has no exchange of money and is not considered an ad, these gain exposure by
being placed on television or in movies - correct answer ✔✔product placement
advertising in games: there is a ________ involved so it doesn't feel like an ad - correct answer ✔✔goal
looks and feels like not advertising. example: what appears to be a an editorial is actually a paid articles. -
correct answer ✔✔native advertising
old school advertising sent out ______ version of the ad, you do not see that as much now. we have the
capability to target ads and ______________ them according to your online behavior. - correct answer
✔✔1, personalize
advertisers respond to our __________ behavior - correct answer ✔✔media
social influence to sell products. example: kim k has tons of followers and people value her opinion,
people want to live vicariously through them. - correct answer ✔✔influencer advertising
______________ and __________ _________ are reshaping the communications environment. - correct
answer ✔✔technology, consumer control
reasons why technology and consumer control are reshaping the communications environment: - correct
answer ✔✔increase in 5g, reduced attention spans, new devices/platforms
, companies are trying to do what - correct answer ✔✔find new ways to reach you
how are companies trying to find new ways to reach you? making sense of _____ _______ and finding
better and more __________ ways to target and reach you. - correct answer ✔✔big data, engaging
OLD SCHOOL VIEW: What three criteria must be met for a communication to be classified as advertising:
- correct answer ✔✔must be paid for, delivered through mass media, attempting to persuade
NEW VIEW: three new ways to be classified as advertising: - correct answer ✔✔brands communicating
with people, brands communicating in order to make an impact now or in future
An integrated series of ads and promotions that communicate a central theme or idea. Can appear in
one media (TV) or multiple media (TV,print, radio) - correct answer ✔✔advertising campaign
coordinating promotional tools with advertising to build and maintain brand awareness, identity, and
preference - correct answer ✔✔integrated brand promotion
Pre-Printing Press - correct answer ✔✔premarketing era
1700s to early 1900s. Newspapers, magazines, and radio. - correct answer ✔✔Mass Communication Era
1920s to current. History in psych> what motivates, how to segment on demographics, psychographics,
now BIG DATA! - correct answer ✔✔Research era
Current with focus on consumer control, use of interactive devices, and social media. (REAL TIME)-ALSO
BIG DATA - correct answer ✔✔interactive era
4 fundamental influences on the evolution of advertising - correct answer ✔✔rise of capitalism,
industrial revolution, manufacturers pursuit of power, rise of mass media
free market>> need to compete>>> next to stimulate demand and persuade the audience (tool?
advertising!) - correct answer ✔✔rise of capitalism
