ADPR Exam In Class Review questions
& correct answers (latest update)
What is the preferred way to have your question about course material answered outside of class?
A) Posting it on the Q&A discussion board on Canvas
B) Tweeting is using #ADPR151
C) Email the instructor or teaching assistant
D) Send a message on Canvas to instructor or teaching assistant - correct answer ✔✔A) Posting it on the
Q&A discussion board on Canvas
The various marketing communication messages and brand experiences that create and maintain a
brand are referred to collectively as ____.
a) brand position
b) point of differentiation
c) brand communication
d) added value
e) integrated marketing - correct answer ✔✔c) brand communication
Which of the following creates the intangible elements of a brand that make it memorable and
meaningful to a consumer?
a) advertising
b) branding
c) prospecting
d) marketing
e) integrating - correct answer ✔✔b) branding
Most marketing communication dollars are spent on ____ markets.
a) consumer
, b) B2B
c) media
d) channel
e) institutional - correct answer ✔✔a) consumer
During a World Cup held in Japan and South Korea, Puma got a well-known sushi chef to create a special
Puma sushi roll that was served in select Japanese restaurants in cities around the world. Puma also
discretely announced the sponsorship in its company-branded chopsticks, sake cups, and napkins. At the
same time, Puma partnered with the Terence Conran design shop to sell an exclusive version of its World
Cup soccer boot, holding weekend sushi-making events at the home furnishings store. Which marketing
mix element does this strategy illustrate?
a) product
b) price
c) place
d) promotion
e) push - correct answer ✔✔d) promotion
The ____ behind a marketing communication message is stated in measurable objectives in areas such as
sales and brand reputation.
a) creativity
b) media
c) buzz
d) strategy
e) publicity - correct answer ✔✔d) strategy
What is meant by the term effective with respect to advertising?
a) The advertising delivers the results the marketer has specified for the advertising.
b) The advertising wins creativity awards, such as the Effie or the Clio
c) The advertising is remembered by at least 50 percent of the target audience.
d) The advertising results in increased sales
& correct answers (latest update)
What is the preferred way to have your question about course material answered outside of class?
A) Posting it on the Q&A discussion board on Canvas
B) Tweeting is using #ADPR151
C) Email the instructor or teaching assistant
D) Send a message on Canvas to instructor or teaching assistant - correct answer ✔✔A) Posting it on the
Q&A discussion board on Canvas
The various marketing communication messages and brand experiences that create and maintain a
brand are referred to collectively as ____.
a) brand position
b) point of differentiation
c) brand communication
d) added value
e) integrated marketing - correct answer ✔✔c) brand communication
Which of the following creates the intangible elements of a brand that make it memorable and
meaningful to a consumer?
a) advertising
b) branding
c) prospecting
d) marketing
e) integrating - correct answer ✔✔b) branding
Most marketing communication dollars are spent on ____ markets.
a) consumer
, b) B2B
c) media
d) channel
e) institutional - correct answer ✔✔a) consumer
During a World Cup held in Japan and South Korea, Puma got a well-known sushi chef to create a special
Puma sushi roll that was served in select Japanese restaurants in cities around the world. Puma also
discretely announced the sponsorship in its company-branded chopsticks, sake cups, and napkins. At the
same time, Puma partnered with the Terence Conran design shop to sell an exclusive version of its World
Cup soccer boot, holding weekend sushi-making events at the home furnishings store. Which marketing
mix element does this strategy illustrate?
a) product
b) price
c) place
d) promotion
e) push - correct answer ✔✔d) promotion
The ____ behind a marketing communication message is stated in measurable objectives in areas such as
sales and brand reputation.
a) creativity
b) media
c) buzz
d) strategy
e) publicity - correct answer ✔✔d) strategy
What is meant by the term effective with respect to advertising?
a) The advertising delivers the results the marketer has specified for the advertising.
b) The advertising wins creativity awards, such as the Effie or the Clio
c) The advertising is remembered by at least 50 percent of the target audience.
d) The advertising results in increased sales
