ADPR 5140 Exam 1 questions with
correct answers 100%
Define Advertising - correct answer ✔✔A paid, nonpersonal messages from an identifiable source
delivered through a mass mediated channel that is designed to persuade. Ads are messages for their
sponsors >> "Clients". Clients pay to deliver these messages to the mass public, through mass media.
Ethical Issues for IMC - correct answer ✔✔Advertising perpetuates stereotypes of males and females
and minorities. Marketing causes people to buy more than they can afford. Ads often make bad habits
seem attractive. Marketing overemphasizes materialism. Too many ads are deceptive and misleading.
Marketing raises the cost of goods and services. Advertising to children is unethical. Marketers use unfair
tactics (bait and switch). Sales people use too many deceptive practices. Marketers create ads that are
offensive.
We all know about advertising because... - correct answer ✔✔1. we are exposed to so much of it 2. it is
simple- minded and easy to understand 3. it is public- even its mistakes
Complexity - correct answer ✔✔Advertising is much more complex than the typical person believes.
Clearing the Deadwood (Advertising Effects) - correct answer ✔✔The advertising process has varied
intents and effects. Advertisings actual effects are usually not clearly known. Advertising effects are
inherently complex and unpredictable. Advertising is highly prone to disparate interpretations.
Importance of Advertising as a Social and Economic Force - correct answer ✔✔Major means of
competition among firms. Primary means by which firms inform consumers about news and improved
products. Provides major support for media. Advertising is a huge industry. The public subsidizes
advertising expenditures.
Acceptance means... - correct answer ✔✔The consumer is the ultimate power in the marketplace.
Advertising mirrors as a passive force.
Rejection means... - correct answer ✔✔Advertising is dominant, with consumer open to manipulation.
Advertising shapes as an influential source.
, Advertising Takes Heat - correct answer ✔✔1. Advertising is a one-sided persuasive communication,
with the potential for deception by omission. 2. Advertising exerts both direct and indirect influence. 3.
Advertising is not representative of society- stereotypes and under-represents. 4. Advertising seeks out
the individual rather than the individual seeking out it. 5. Advertising draws attention to itself and
reaches unintended audiences. It will occasionally offend- particularly in matters of taste. 6. Advertising
influences vulnerable population segments. 7. Underlying uncertainty leaves advertising wide open to
differing interpretations of the same event.
Criticism of Advertising - correct answer ✔✔-Product advertised- tobacco, alcohol, condoms, medical,
personal care, hygiene products, rX drugs
-Advertising content- silly/insulting, sexual stimuli, falsity, poor taste, portrayals
-Advertising exposure- repetitious, intrusive
-Influences of human behavior- promotes purchase of unwanted things, promotes materialistic values
and lifestyles, lowers values and moral standards, exploits susceptible segments of society
Information - correct answer ✔✔Not about targeting audiences, but about the information in
advertisements. Information helps match buyers and sellers in the marketplace. Information can be
functional or aesthetic/symbolic (image)
What is the audience? - correct answer ✔✔Victim? Or market/consumer?
Basic Informational Functions - correct answer ✔✔-Precipitation
-Persuasion
-Purchase
-Reinforcement
-Reminder
Communication Functions of Advertising - correct answer ✔✔Stage 1- pre-behavior (precipitation,
persuasion)
Stage 2- behavior (trial, committed)
Stage 3- post-behavior (reinforcement, reminder)
correct answers 100%
Define Advertising - correct answer ✔✔A paid, nonpersonal messages from an identifiable source
delivered through a mass mediated channel that is designed to persuade. Ads are messages for their
sponsors >> "Clients". Clients pay to deliver these messages to the mass public, through mass media.
Ethical Issues for IMC - correct answer ✔✔Advertising perpetuates stereotypes of males and females
and minorities. Marketing causes people to buy more than they can afford. Ads often make bad habits
seem attractive. Marketing overemphasizes materialism. Too many ads are deceptive and misleading.
Marketing raises the cost of goods and services. Advertising to children is unethical. Marketers use unfair
tactics (bait and switch). Sales people use too many deceptive practices. Marketers create ads that are
offensive.
We all know about advertising because... - correct answer ✔✔1. we are exposed to so much of it 2. it is
simple- minded and easy to understand 3. it is public- even its mistakes
Complexity - correct answer ✔✔Advertising is much more complex than the typical person believes.
Clearing the Deadwood (Advertising Effects) - correct answer ✔✔The advertising process has varied
intents and effects. Advertisings actual effects are usually not clearly known. Advertising effects are
inherently complex and unpredictable. Advertising is highly prone to disparate interpretations.
Importance of Advertising as a Social and Economic Force - correct answer ✔✔Major means of
competition among firms. Primary means by which firms inform consumers about news and improved
products. Provides major support for media. Advertising is a huge industry. The public subsidizes
advertising expenditures.
Acceptance means... - correct answer ✔✔The consumer is the ultimate power in the marketplace.
Advertising mirrors as a passive force.
Rejection means... - correct answer ✔✔Advertising is dominant, with consumer open to manipulation.
Advertising shapes as an influential source.
, Advertising Takes Heat - correct answer ✔✔1. Advertising is a one-sided persuasive communication,
with the potential for deception by omission. 2. Advertising exerts both direct and indirect influence. 3.
Advertising is not representative of society- stereotypes and under-represents. 4. Advertising seeks out
the individual rather than the individual seeking out it. 5. Advertising draws attention to itself and
reaches unintended audiences. It will occasionally offend- particularly in matters of taste. 6. Advertising
influences vulnerable population segments. 7. Underlying uncertainty leaves advertising wide open to
differing interpretations of the same event.
Criticism of Advertising - correct answer ✔✔-Product advertised- tobacco, alcohol, condoms, medical,
personal care, hygiene products, rX drugs
-Advertising content- silly/insulting, sexual stimuli, falsity, poor taste, portrayals
-Advertising exposure- repetitious, intrusive
-Influences of human behavior- promotes purchase of unwanted things, promotes materialistic values
and lifestyles, lowers values and moral standards, exploits susceptible segments of society
Information - correct answer ✔✔Not about targeting audiences, but about the information in
advertisements. Information helps match buyers and sellers in the marketplace. Information can be
functional or aesthetic/symbolic (image)
What is the audience? - correct answer ✔✔Victim? Or market/consumer?
Basic Informational Functions - correct answer ✔✔-Precipitation
-Persuasion
-Purchase
-Reinforcement
-Reminder
Communication Functions of Advertising - correct answer ✔✔Stage 1- pre-behavior (precipitation,
persuasion)
Stage 2- behavior (trial, committed)
Stage 3- post-behavior (reinforcement, reminder)
