ADPR 215 EXAM 2 - CHAPTER
QUESTIONS with complete correct
answers passed
Consumer Behavior - correct answer ✔✔Describes how individuals or groups select, purchase, or use
products, as well as the needs and wants that motivate these behaviors.
Culture - correct answer ✔✔Made up of tangible items—such as art, literature, buildings, and music—
and intangible concepts—such as knowledge, laws, morals, and customs—that together define a group
of people or a way of life.
Norms - correct answer ✔✔The boundaries each culture establishes for "proper" behavior are called...
Needs (Maslow's Hierarchy) - correct answer ✔✔A sense of belonging, excitement, fun and enjoyment,
warm relationships, self-fulfillment, respect from others, a sense of accomplishment, security, self-
respect, and thrift are all examples of
Corporate Culture - correct answer ✔✔Office rules, rigid work hours, and dress codes are all aspects of
Family - correct answer ✔✔According to the U.S. Census definition, a ______ consists of two or more
people who are related by blood, marriage, or adoption, and live in the same household.
Self-Actualization - correct answer ✔✔According to Maslow's Hierarchy of Needs, which level of needs
includes self-fulfillment and enriching experiences?
Motive - correct answer ✔✔A(n) ______ is an internal force that stimulates a person to behave in a
particular manner and is produced by the tension caused by an unfulfilled want or need.
Demographics - correct answer ✔✔The statistical, social, and economic characteristics used to describe
a population, including age, gender and sexual orientation, education, income, occupation, race, and
family status.
, Mid-40's - correct answer ✔✔The youngest of the baby boomers are now in their...
Psychographics - correct answer ✔✔The term ______ refers to lifestyle and psychological characteristics,
such as activities, values, attitudes, interests, and opinions.
Perceived Risk - correct answer ✔✔Your view of the relationship between what you gain by trying
something new and what you have to lose if it doesn't work out.
Consumer Research - correct answer ✔✔Identifies people who are in the market for a product in terms
of their characteristics, attitudes, interests, and motivations.
Brand Communication Research - correct answer ✔✔Focuses on message development research, media
planning research, and evaluation, as well as information about competitors' advertising.
Marketing Research / Content Analysis - correct answer ✔✔A formal and systematic tabulation of
competitors' approaches and strategies is known as a(n)
Consumer Insight Research - correct answer ✔✔Truly understanding the consumer is the goal of
Pretesting - correct answer ✔✔Is research on a message execution in its finished stages but before it
appears in the media.
Evaluative Research - correct answer ✔✔Copy testing is also referred to as
Open Ended - correct answer ✔✔An in-depth interview asks questions that are
Survey Research - correct answer ✔✔Is a quantitative method that uses structured interviews to ask
large numbers of people the same set of questions.
Random - correct answer ✔✔In a(n) ______ sample, each person in a population has an equal chance of
being selected to be in the sample.
QUESTIONS with complete correct
answers passed
Consumer Behavior - correct answer ✔✔Describes how individuals or groups select, purchase, or use
products, as well as the needs and wants that motivate these behaviors.
Culture - correct answer ✔✔Made up of tangible items—such as art, literature, buildings, and music—
and intangible concepts—such as knowledge, laws, morals, and customs—that together define a group
of people or a way of life.
Norms - correct answer ✔✔The boundaries each culture establishes for "proper" behavior are called...
Needs (Maslow's Hierarchy) - correct answer ✔✔A sense of belonging, excitement, fun and enjoyment,
warm relationships, self-fulfillment, respect from others, a sense of accomplishment, security, self-
respect, and thrift are all examples of
Corporate Culture - correct answer ✔✔Office rules, rigid work hours, and dress codes are all aspects of
Family - correct answer ✔✔According to the U.S. Census definition, a ______ consists of two or more
people who are related by blood, marriage, or adoption, and live in the same household.
Self-Actualization - correct answer ✔✔According to Maslow's Hierarchy of Needs, which level of needs
includes self-fulfillment and enriching experiences?
Motive - correct answer ✔✔A(n) ______ is an internal force that stimulates a person to behave in a
particular manner and is produced by the tension caused by an unfulfilled want or need.
Demographics - correct answer ✔✔The statistical, social, and economic characteristics used to describe
a population, including age, gender and sexual orientation, education, income, occupation, race, and
family status.
, Mid-40's - correct answer ✔✔The youngest of the baby boomers are now in their...
Psychographics - correct answer ✔✔The term ______ refers to lifestyle and psychological characteristics,
such as activities, values, attitudes, interests, and opinions.
Perceived Risk - correct answer ✔✔Your view of the relationship between what you gain by trying
something new and what you have to lose if it doesn't work out.
Consumer Research - correct answer ✔✔Identifies people who are in the market for a product in terms
of their characteristics, attitudes, interests, and motivations.
Brand Communication Research - correct answer ✔✔Focuses on message development research, media
planning research, and evaluation, as well as information about competitors' advertising.
Marketing Research / Content Analysis - correct answer ✔✔A formal and systematic tabulation of
competitors' approaches and strategies is known as a(n)
Consumer Insight Research - correct answer ✔✔Truly understanding the consumer is the goal of
Pretesting - correct answer ✔✔Is research on a message execution in its finished stages but before it
appears in the media.
Evaluative Research - correct answer ✔✔Copy testing is also referred to as
Open Ended - correct answer ✔✔An in-depth interview asks questions that are
Survey Research - correct answer ✔✔Is a quantitative method that uses structured interviews to ask
large numbers of people the same set of questions.
Random - correct answer ✔✔In a(n) ______ sample, each person in a population has an equal chance of
being selected to be in the sample.
